All content -- except for a few minor exceptions -- is visual. Images (and the void of images) are visual. Text and the way is is presented is visual. As content marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. Practical tips for planning, organizing, delivering, and optimizing visual content for an effective Visual Content Strategy.
Presented at the American Marketing Association NJ chapter in Morristown, NJ. NJ Executive Circles of AMA formerly MENG.
1. Practical plan for effectively integrating design strategies into your strategic process
2. Useful talking points and recommended resources for content marketers who want to work better with designers
3. Examples of smart, engaging visual content