globalRiverConservancy.xlsx
Part A - Demographic Analysis Global River Conservancy Survey Demographic Analysis - ContributionsBasic Assumptions:Percentage ofContributionsIncomeHouseholdsAverageperGrowthLevel:Contributing:Contributions:Household:Rates:$0-$20K8.10%$52$21-$40K25.37%$91$41-$70K58.00%$152$71-$100K65.10%$168Over $100K55.14%$177Estimates of Households: By Income LevelIncomeLevel:19901995200020052010$0-$20K11816841033429885174$21-$40K544895671640798355$41-$70K103037352105601173$71-$100K25766109787193828Over $100K171725773598297TotalSource: Adapted from U.S. Census Reports 1980,1990,2000Estimated Environmental Contributions By Income LevelIncomeLevel:19901995200020052010$0-$20K$21-$40K$41-$70K$71-$100KOver $100KTotalPercentage Environmental Contributions By Income LevelIncomeLevel:19901995200020052010$0-$20K$21-$40K$41-$70K$71-$100KOver $100K
PART B - Budget AnalysisGlobal River Conservancy Survey Budget AnalysisBasic Information:Standard Deviation:Wage Rate:/hrZ(alpha = 0.01):Office Rent:/dayTolerance: +/-Phone Rental:/dayAverage time per call:minutesDays for Survey:Calling Shift:hrsTraining Costs:/personSample size calculationsbased on above estimates :n =Call calculations:Number of Percent ofRegional RegionalNumber ofRegionHouseholdsTotalSample sizeResponse RateCallsA1563150.35B842530.31C1019990.32D1325640.26E1263240.33Totals:Budget Calculations:Cost per RegionalCall Time byRegionCallCall CostsRegion (hrs)A$1.05B$1.34C$1.42D$1.44E$1.37Totals:Shifts Required:Employees/Phones Required:Expenses: Wages: Training: Calls: Phone Rent: Office Rent: Misc. SuppliesTotal Expenses:
PART C - Survey AnalysisGlobal River ConservancySurvey Data AnalysisTotal Survey Sample Size:*** Frequency Distribution for Radio Responses ***CumulativeRadio¥FrequencyFrequency$043$1to$50139$51to$100253$101to$50096More Than$50028Total Radio Responses = Median Donation for Radio = Percent of Total Sample =*** Frequency Distribution for Newspaper Responses ***CumulativeNewspaper¥FrequencyFrequency$062$1to$50165$51to$100338$101to$500127More Than$50046Total Newspaper Responses = Median Donation for Newspaper = Percent of Total Sample =*** Frequency Distribution for Cable TV Responses ***CumulativeCable TV¥FrequencyFrequency$062$1to$50171$51to$100344$101to$500117More Than$50047Total Cable TV responses = Median Donation for Cable TV = Percent of Total Sample =*** Frequency Distribution for Direct Mail Responses ***DirectCumulativeMail¥FrequencyFrequency$071$1to$50186$51to$100362$101to$500127More Than$50045Total Direct Mail Responses = Median Donation for Direct Mail = Percent of Total Sample =*** Frequency Distribution for Telemarketing Responses ***Tele-CumulativeMarketing¥FrequencyFrequency$089$1to$50193$51to$100348$101to$500102More Than$50038Total Telemarketing Responses = Median Donation for Telemarketing = Percent of Total Sample =*** Expected Proceeds Calculations ***Target Households =601172Cost perMedianHouseholdsGro.
1. globalRiverConservancy.xlsx
Part A - Demographic Analysis Global River
Conservancy Survey Demographic Analysis -
ContributionsBasic Assumptions:Percentage
ofContributionsIncomeHouseholdsAverageperGrowthLevel:Cont
ributing:Contributions:Household:Rates:$0-$20K8.10%$52$21-
$40K25.37%$91$41-$70K58.00%$152$71-
$100K65.10%$168Over $100K55.14%$177Estimates of
Households: By Income
LevelIncomeLevel:19901995200020052010$0-
$20K11816841033429885174$21-
$40K544895671640798355$41-$70K103037352105601173$71-
$100K25766109787193828Over
$100K171725773598297TotalSource: Adapted from U.S.
Census Reports 1980,1990,2000Estimated Environmental
Contributions By Income
LevelIncomeLevel:19901995200020052010$0-$20K$21-
$40K$41-$70K$71-$100KOver $100KTotalPercentage
Environmental Contributions By Income
LevelIncomeLevel:19901995200020052010$0-$20K$21-
$40K$41-$70K$71-$100KOver $100K
PART B - Budget AnalysisGlobal River Conservancy Survey
Budget AnalysisBasic Information:Standard Deviation:Wage
Rate:/hrZ(alpha = 0.01):Office Rent:/dayTolerance: +/-Phone
Rental:/dayAverage time per call:minutesDays for
Survey:Calling Shift:hrsTraining Costs:/personSample size
calculationsbased on above estimates :n =Call
calculations:Number of Percent ofRegional RegionalNumber
ofRegionHouseholdsTotalSample sizeResponse
RateCallsA1563150.35B842530.31C1019990.32D1325640.26E1
263240.33Totals:Budget Calculations:Cost per RegionalCall
Time byRegionCallCall CostsRegion
(hrs)A$1.05B$1.34C$1.42D$1.44E$1.37Totals:Shifts
2. Required:Employees/Phones Required:Expenses: Wages:
Training: Calls: Phone Rent: Office Rent: Misc.
SuppliesTotal Expenses:
PART C - Survey AnalysisGlobal River ConservancySurvey
Data AnalysisTotal Survey Sample Size:*** Frequency
Distribution for Radio Responses
***CumulativeRadio¥FrequencyFrequency$043$1to$50139$51t
o$100253$101to$50096More Than$50028Total Radio
Responses = Median Donation for Radio = Percent of Total
Sample =*** Frequency Distribution for Newspaper Responses
***CumulativeNewspaper¥FrequencyFrequency$062$1to$50165
$51to$100338$101to$500127More Than$50046Total Newspaper
Responses = Median Donation for Newspaper = Percent of
Total Sample =*** Frequency Distribution for Cable TV
Responses ***CumulativeCable
TV¥FrequencyFrequency$062$1to$50171$51to$100344$101to$
500117More Than$50047Total Cable TV responses = Median
Donation for Cable TV = Percent of Total Sample =***
Frequency Distribution for Direct Mail Responses
***DirectCumulativeMail¥FrequencyFrequency$071$1to$50186
$51to$100362$101to$500127More Than$50045Total Direct
Mail Responses = Median Donation for Direct Mail = Percent
of Total Sample =*** Frequency Distribution for Telemarketing
Responses ***Tele-
CumulativeMarketing¥FrequencyFrequency$089$1to$50193$51t
o$100348$101to$500102More Than$50038Total Telemarketing
Responses = Median Donation for Telemarketing = Percent of
Total Sample =*** Expected Proceeds Calculations ***Target
Households =601172Cost perMedianHouseholdsGross
ExpectedNet1000DonationReachedProceedsCostProceedsRadio$
6.79Newspaper$7.65Cable TV$7.38Direct
Mail$4.50Telemarketing$4.75¥ Individual media for which
responses to the donation question have been tabulated for
each frequency distribution.