Smartphone | Smartphone Market | Varun Daahal

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The Presentation is about :

-> Smartphones, Smartphone market, iPhone, Android.

-> How Android will pose a threat to iphone. China's smartphone market, Landscape?

-> Strategies used and those can be used.

This Presentation done as a part of MBA class assessment in 2009.

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Smartphone | Smartphone Market | Varun Daahal

  1. 1. <ul><ul><ul><ul><ul><li>GOOD MORNING !!! </li></ul></ul></ul></ul></ul>Varun Daahal K (MD 8017) Amarendra Kumar (MD 8003) * All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception
  2. 2. Prologue : Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone Devices ...later the team gets dissolved to join other startups...
  3. 3. Andy Rubin, Joe Britt and Matt Hershenson come together to form DANGER in 2000 ...and... they INVENTED Sidekick .
  4. 6. SmartPhone
  5. 7. Calendar Address Book Games Fax Email Notepad Calculator World Clock SmartPhone
  6. 8. Touch Screen
  7. 9. Nokia 9000 series
  8. 12. December 15, 1999 Apple registered www.iphone.org
  9. 13. September 12, 2002 “ One never knows. We don’t usually discuss products we have not announced”
  10. 14. July 29, 2007
  11. 16. United States $699
  12. 17. One Week 525,000
  13. 18. After a fortnight $499
  14. 19. 736,000,000 <ul><li>iPhones sold till last Saturday. </li></ul>
  15. 20. Why Apple succeeded?
  16. 21. $699 - $200 = Skimming
  17. 22. iPhone Apps. suit only at iStore
  18. 23. iPhone fails in Japan
  19. 24. Reasons for failure in Japan
  20. 25. less features more price
  21. 26. 3 inch TV 3G, GPS 5.1 MP Camera
  22. 27. Most Japanese use Smartphone as Computer
  23. 29. What are these?
  24. 30. Japanese emoticons Incompatible with iPhone
  25. 31. A N D Y R U B I N
  26. 32. Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone ...later the team gets dissolved to join other startups...
  27. 33. sidekick Undeterred, Mr. Rubin’s team, which had by then named itself Danger Inc., first smartphone was a Tmobile “Sidekick”
  28. 34. sidekick 1
  29. 35. sidekick 2
  30. 36. sidekick 3
  31. 37. ANDROID <ul><li>Rubin later formed </li></ul><ul><li>“ Android” </li></ul>
  32. 38. RUBIN’S competitive feature for smartphone <ul><li>WEB EXPERIENCE </li></ul><ul><li>HOW THEY ARE BUILT </li></ul><ul><li>WHAT THEY CAN DO </li></ul>
  33. 39. Rubin’s talk on Sidekick at Stanford Page and Brin attended that lecture and found that Google search is the default search engine.
  34. 40. market opportunity <ul><li>700 million internet users </li></ul><ul><li>200 million mobile users </li></ul><ul><li>USERS ARE DEMANDING </li></ul><ul><li>MARKET IS COMPETITIVE </li></ul><ul><li>PLATFORMS ARE SOPHISTICATED </li></ul>
  35. 41. GOOGLE - ANDROID
  36. 42. Smart phone Manufacturer OS Carrier
  37. 43. CARRIERS MANUFACTURER HTC DELL LENOVA MOTOROLA LG OS SYMBIAN BLACKBERRY OS IPHONE OS LINUX WINDOWS MOBILE VERIZON AT & T T- MOBILE SPRINT NEXTEL
  38. 44. ROAD BLOCKS FOR GOOGLE <ul><li>1. CARRIER </li></ul><ul><li>2. LAUNCH OF ANDROID </li></ul><ul><li>T-MOBILE won’t have any android phone before 4th quarter. </li></ul><ul><li>SPRINT Nextel wont have any phones this year at all </li></ul>
  39. 45. LOBBYING <ul><li>FOR 700MHZ SPECTRUM </li></ul><ul><li>BRUTE FORCE APPROACH </li></ul>
  40. 46. ANDROID ADVANTAGES <ul><li>OPEN SOURCE </li></ul><ul><li>VARIETY OF APPLICATIONS </li></ul><ul><li>NATURAL MOBILE PARTNER FOR CHROME OS </li></ul><ul><li>GOOGLE DOCS </li></ul><ul><li>EASY CONNECTING TO SOCIAL NETWORKING SITES </li></ul><ul><li>USERS CUSTOMIZED APPLICATIONS </li></ul>
  41. 47. CHINA MOBILE MARKET 700 MILLION SUBSCRIBERS RECENTLY LAUNCHED 3G BROAD BAND SPEED CONNECTIONS SMARTPHONE MARKET IS PENETRATING AT 10 % EXPECTED TO GENERATE HIGHER REVENUE B’COS OF ONLINE GAMES, MUSIC LOW ENTRY BARRIERS
  42. 48. Nokia cornered more than 69 percent of about 7.5 million smartphones shipped in China. Motorola meanwhile got 20 percent, while HTC, Samsung & Sony Ericson shared remainder of the market.
  43. 49. <ul><li>Chinese smartphone users naturally had Symbian as their preferred operating system. </li></ul><ul><li>Linux is at second place, </li></ul><ul><li>while at third spot is Windows Mobile. </li></ul>
  44. 50. CHINA MOBILE CHINA UNICOM CHINA TELECOM MAJOR PLAYERS IN CHINA MOBILE MARKET
  45. 51. CHINA MOBILE LEADING MOBILE SERVICE PROVIDER 500 MILLION SUBSCRIBERS 3G LICENSED <ul><li>China Mobile, recently joined the Open Handset Alliance and </li></ul><ul><li>will release an Android-powered handset in the first half of 2009. </li></ul>
  46. 52. CHINA UNICOM <ul><li>SECOND LARGEST SERVICE PROVIDER </li></ul><ul><li>140 MILLION SUBSCRIBERS </li></ul><ul><li>GOT LICENSED FOR 3G SERVICES </li></ul><ul><li>MERGED WITH CHINA TELECOM </li></ul>
  47. 53. Apple in China <ul><li>Only tough road ahead </li></ul>
  48. 54. 1.3 billion strong country
  49. 55. 4.55 million mobile consumers
  50. 56. Politics
  51. 57. Gray market
  52. 58. Skimming?
  53. 59. iStore?
  54. 60. Old strategies won’t work
  55. 61. Suggested strategies
  56. 62. iStore
  57. 63. Set long term goals
  58. 64. google in china <ul><li>Partnership with CHINA MOBILE for providing </li></ul><ul><li>INTERNET BASED SEARCH SERVICES & </li></ul><ul><li>MOBILE SERVICES IN CHINA </li></ul>
  59. 65. prisoners dilemma <ul><li>2 prisoners - APPLE, GOOGLE </li></ul><ul><li>1 CELL - CHINA MARKET </li></ul><ul><li>POSSIBLE STRATEGIES - OFFENSIVE, DEFENSIVE </li></ul>
  60. 66. G OO G LE ADVANTAGES ONLINE SEARCH & ADVERTISING COMPANY
  61. 67. ADVANTAGES <ul><li>DIRECT ACCESS TO TECHNOLOGY </li></ul><ul><ul><ul><li>APPLICATIONS </li></ul></ul></ul><ul><ul><ul><li>BOOKS, MAGAZINES </li></ul></ul></ul><ul><ul><ul><li>SHOPPING </li></ul></ul></ul><ul><ul><ul><li>TV </li></ul></ul></ul>
  62. 68. TECHNICAL ADVANTAGE <ul><li>GOOGLE IS IN SYNC WITH CHINA MOBILES TD-SCDMA NETWORK </li></ul><ul><li>WHILE APPLE HAS TO GENERATE A NEW ONE FOR CHINA MOBILE </li></ul>
  63. 69. <ul><li>China Mobile users will be able to easily search vast content, including sports and entertainment news, ringtones, games, images, videos and novels </li></ul>
  64. 70. STRATEGIC ADVANTAGE <ul><li>GOOGLE’S REVENUE IS GENERATED MORE OUT OF MOBILE ADVERTISING </li></ul>
  65. 71. <ul><li>ONLINE MOBILE GAME MARKET IS $ 118MILLIONS </li></ul>
  66. 72. Google's new Internet shopping search product will integrate online shopping information, enabling Chinese consumers to compare products' prices. GOOGLE INTERNET SHOPPING
  67. 73. GOOGLE launching a new mobile phone advertisement service AdSense for Mobile in CHINA GOOGLE ADSENSE
  68. 74. Google AdSense will launch an e-payment service for its Chinese publishers GOOGLE e-PAYMENT SERVICES
  69. 75. Google China has confirmed with local media that the company has started to place outdoor advertisements GOOGLE OUTDOOR ADVERTISEMENT
  70. 76. TECHNOLOGY TO CHINA.COM <ul><li>Google will provide search engine technology for China.com to support searches of its English and traditional Chinese content by its users in Greater China </li></ul>
  71. 77. CONCLUSION <ul><li>ALTHOUGH GOOGLE HAS COMPETITIVE ADVANTAGES </li></ul><ul><li>THERE ARE FEW QUIRKS </li></ul>
  72. 78. <ul><li>SECURITY PATCHES IN ANDROID </li></ul>
  73. 79. <ul><li>UPDATES, INSTALLATIONS ARE AUTOMATICALLY DONE BY CHROME </li></ul>
  74. 80. <ul><li>DESIGNING NEW APPLICATIONS ACCORDING TO USERS INTEREST </li></ul>
  75. 82. Amarendra Kumar Avinash Varun Dahaal K [email_address] [email_address] 937 933 3067 937 926 1437

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