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Radical Innovation:
Channel the power of
disruptors and dreamers to
propel your enterprise
Presented for OH-IO (Central OH SIOP)
by Brenda Jones, Ph.D.
Chair, Dept. of Communications & Behavioral Sciences
August 15, 2019
What is radical innovation?
Colombo, von Krogh, Rossi-Lamastra, & Stephan (2017) state radical
innovation occurs when fundamentally new knowledge is created.
Why do we need more creative capacity?
Why do we need to innovate?
Our Quest
Creative
Challenge
Questions &
Insights
Climate for
Creativity
Innovator’s
Dilemma
Radical
reimagined
Creative Challenge: Mature Org. + Start-
ups
Creative Challenge: FUD
We focus on key groups for change/innovation.
Generate a list of Fears, Uncertainties, and Doubts
Red group = C-Suite Leadership
Yellow Group = HR & Training & Development
Blue group = Project Team
Concerns about Creativity & Innovation
Q. How do we get more quality ideas? Engine Check
Q. How do we ensure it’s the ‘right kind’ of innovation? Start with
‘appropriate’ creative solution
Q. How do we innovate efficiently? We have lovely models…
Tina Seelig’s Innovation Engine
Defining Creativity
Teresa Amabile, well-known creativity researcher and Harvard professor, defines a
product as creative if “it is a novel and appropriate solution to the task, and if the
task was presented heuristically” (1992, p. 2).
5 + 5 = __
(algorithmic question)
__ + __ = 10
(heuristic question)
Hierarchy of Skills (Seelig, 2015)
Innovation leads to
Entrepreneurship
Creativity leads to
Innovation
Imagination leads to
Creativity
Challenging work
Encouragement
(Supervisor/Org.)
Work Group Support
Freedom
Resources
Amabile’s Climate for Creativity
How Innovative Are We?
PERFORMANCE EVALUATION/ CURRENT PROCESSES FLEXIBLE WORK PLACE (SAME PMP)
C-Suite Leaders
 Vision and Goals
 Risk-taking & Learning Through Small Losses
 Normalize failing – Culture of “perfection” is
TOXIC
 Coach/support creative projects (Christensen,
2016)
 Open Communication
HR & Training and Development
 Self-assessment and goal setting in performance
management
 De-emphasize extrinsic rewards and individual
competition
 Training & Coaching:
Disruptors/ Growth-mind-set folks challenged by
established systems
Adaptive/ Fixed-mind-set folks challenged by
chaos of creative process
Image credit: Flickr – Public Domain
Project Teams
 Promote connections – across org. silos and companies
 Prioritize diversity & inclusion
 Foster supportive communication climates
 Establish norms of playfulness – play with data, ideas, etc.
 Conflict over task (not relationship or process)
Image credit: Flickr – Public Domain
Innovator’s Dilemma
Image source: https://images.app.goo.gl/oZB2efXqP4frF8S89
Innovative
organizations…
prioritize
collaboration,
diversity,
and curiosity
Let’s Redefine
“Radical
Innovation”…
As any
Innovation that
adds value for
the customer…
The capacity to create resides in each of us.
References
Amabile, T. M. (2019). Educating Leaders Who Make a Difference in the World. Perspectives on Psychological Science, 14(1), 7–11.
https://doi.org/10.1177/1745691618804172
Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the Work Environment for Creativity. Academy of
Management Journal, 39(5), 1154–1184. https://doi-org.links.franklin.edu/10.2307/256995
Amabile, T. (1992). Social Environments That Kill Creativity. Readings in Innovation, 1–17. Retrieved from
https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=22895087&site=eds-live
Christensen, C. (2016). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and
Change). Boston, MA: Harvard Business Review Press.
Colombo, M. G., von Krogh, G., Rossi-Lamastra, C., & Stephan, P. E. (2017). Organizing for Radical innovation: Exploring novel insights.
Journal of Product Innovation Management, 34(4), 394-405. doi:10.1111/jpim.12391
Hoonsopon, D., & Ruenrom, G. (2012). The impact of organizational capabilities on the development of radical and incremental product
innovation and product innovation performance. Journal of Managerial Issues, 24(3), 250-276. Retrieved from
https://www.ebsco.com/products/research-databases/business-source-premier
Hughes, D. J., Lee, A., Wei Tian, A., Newman, A., et al. (2018). Leadership, creativity, and innovation: A critical review and practical
recommendations. The Leadership Quarterly, 29(5), 549-569. doi: 10.1016/J.LEAQUA.2018.03.001
Kurtzberg, T. R., & Amabile, T. M. (2001). From Guilford to Creative Synergy: Opening the Black Box of Team-Level Creativity. Creativity
Research Journal, 13(3/4), 285–294. https://doi.org/10.1207/S15326934CRJ1334_06
Liedtka, J., Salzman, R., & Azer, D. (2017). Democratizing Innovation in Organizations: Teaching Design Thinking to Non-Designers. Design
Management Review, 28(3), 49–55. https://doi.org/10.1111/drev.12090
Linkner, J. (2011). Disciplined Dreaming: A proven system to drive breakthrough creativity. San Francisco, CA: Jossey-Bass.
Nicholas, J., Ledwith, A., & Bessant, J. (2015). Selecting early-stage ideas for radical
innovation. Research Technology Management, 58(4), 36-43. doi:10.5437/08956308X5804260
Seelig, T. (2015). Creativity Rules: Get ideas out of your head and into the world. New York, NY: Harper Collins.

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Radical Innovation: Channel the Power of disruptors and dreamers to propel your enterprise

  • 1. Radical Innovation: Channel the power of disruptors and dreamers to propel your enterprise Presented for OH-IO (Central OH SIOP) by Brenda Jones, Ph.D. Chair, Dept. of Communications & Behavioral Sciences August 15, 2019
  • 2. What is radical innovation? Colombo, von Krogh, Rossi-Lamastra, & Stephan (2017) state radical innovation occurs when fundamentally new knowledge is created. Why do we need more creative capacity? Why do we need to innovate?
  • 3. Our Quest Creative Challenge Questions & Insights Climate for Creativity Innovator’s Dilemma Radical reimagined
  • 4. Creative Challenge: Mature Org. + Start- ups
  • 5. Creative Challenge: FUD We focus on key groups for change/innovation. Generate a list of Fears, Uncertainties, and Doubts Red group = C-Suite Leadership Yellow Group = HR & Training & Development Blue group = Project Team
  • 6. Concerns about Creativity & Innovation Q. How do we get more quality ideas? Engine Check Q. How do we ensure it’s the ‘right kind’ of innovation? Start with ‘appropriate’ creative solution Q. How do we innovate efficiently? We have lovely models…
  • 8. Defining Creativity Teresa Amabile, well-known creativity researcher and Harvard professor, defines a product as creative if “it is a novel and appropriate solution to the task, and if the task was presented heuristically” (1992, p. 2). 5 + 5 = __ (algorithmic question) __ + __ = 10 (heuristic question)
  • 9. Hierarchy of Skills (Seelig, 2015) Innovation leads to Entrepreneurship Creativity leads to Innovation Imagination leads to Creativity
  • 10. Challenging work Encouragement (Supervisor/Org.) Work Group Support Freedom Resources Amabile’s Climate for Creativity
  • 11. How Innovative Are We? PERFORMANCE EVALUATION/ CURRENT PROCESSES FLEXIBLE WORK PLACE (SAME PMP)
  • 12. C-Suite Leaders  Vision and Goals  Risk-taking & Learning Through Small Losses  Normalize failing – Culture of “perfection” is TOXIC  Coach/support creative projects (Christensen, 2016)  Open Communication
  • 13. HR & Training and Development  Self-assessment and goal setting in performance management  De-emphasize extrinsic rewards and individual competition  Training & Coaching: Disruptors/ Growth-mind-set folks challenged by established systems Adaptive/ Fixed-mind-set folks challenged by chaos of creative process Image credit: Flickr – Public Domain
  • 14. Project Teams  Promote connections – across org. silos and companies  Prioritize diversity & inclusion  Foster supportive communication climates  Establish norms of playfulness – play with data, ideas, etc.  Conflict over task (not relationship or process) Image credit: Flickr – Public Domain
  • 15. Innovator’s Dilemma Image source: https://images.app.goo.gl/oZB2efXqP4frF8S89
  • 17. Let’s Redefine “Radical Innovation”… As any Innovation that adds value for the customer… The capacity to create resides in each of us.
  • 18. References Amabile, T. M. (2019). Educating Leaders Who Make a Difference in the World. Perspectives on Psychological Science, 14(1), 7–11. https://doi.org/10.1177/1745691618804172 Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the Work Environment for Creativity. Academy of Management Journal, 39(5), 1154–1184. https://doi-org.links.franklin.edu/10.2307/256995 Amabile, T. (1992). Social Environments That Kill Creativity. Readings in Innovation, 1–17. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=22895087&site=eds-live Christensen, C. (2016). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change). Boston, MA: Harvard Business Review Press. Colombo, M. G., von Krogh, G., Rossi-Lamastra, C., & Stephan, P. E. (2017). Organizing for Radical innovation: Exploring novel insights. Journal of Product Innovation Management, 34(4), 394-405. doi:10.1111/jpim.12391 Hoonsopon, D., & Ruenrom, G. (2012). The impact of organizational capabilities on the development of radical and incremental product innovation and product innovation performance. Journal of Managerial Issues, 24(3), 250-276. Retrieved from https://www.ebsco.com/products/research-databases/business-source-premier Hughes, D. J., Lee, A., Wei Tian, A., Newman, A., et al. (2018). Leadership, creativity, and innovation: A critical review and practical recommendations. The Leadership Quarterly, 29(5), 549-569. doi: 10.1016/J.LEAQUA.2018.03.001 Kurtzberg, T. R., & Amabile, T. M. (2001). From Guilford to Creative Synergy: Opening the Black Box of Team-Level Creativity. Creativity Research Journal, 13(3/4), 285–294. https://doi.org/10.1207/S15326934CRJ1334_06 Liedtka, J., Salzman, R., & Azer, D. (2017). Democratizing Innovation in Organizations: Teaching Design Thinking to Non-Designers. Design Management Review, 28(3), 49–55. https://doi.org/10.1111/drev.12090 Linkner, J. (2011). Disciplined Dreaming: A proven system to drive breakthrough creativity. San Francisco, CA: Jossey-Bass. Nicholas, J., Ledwith, A., & Bessant, J. (2015). Selecting early-stage ideas for radical innovation. Research Technology Management, 58(4), 36-43. doi:10.5437/08956308X5804260 Seelig, T. (2015). Creativity Rules: Get ideas out of your head and into the world. New York, NY: Harper Collins.

Editor's Notes

  1. I like to teach people not to give a right answer. That sounds like a terrible teacher! I change the question, so there are many ways to answer it. This is a presenting a task heuristically rather than in an algorithmic fashion.
  2. Verbally and in terms of performance evaluation and incentives we may actually be staying – stay in the box. Be as productive as possible in that box! Perhaps you have a variation – saying in effect, what box? We have a flexible environment! Just take the perspective of the box WITH you! Wrap yourself in a culture of production values that prizes fast, correct answers. EVERYTIME (or at least 95.5%).
  3. Innovator’s Dilemma – Pain Points include the same process that supports x will not support Y. Climate – and interpersonal and group dynamics are inherently communication-based. Neuroscience is fascinating – we still need effective communication, including expressing support of risk takers and encouragement to move on to the most fruitful innovation projects.
  4. Colombo, M. G., von Krogh, G., Rossi-Lamastra, C., & Stephan, P. E. (2017). Organizing for Radical innovation: Exploring novel insights. Journal of Product Innovation Management, 34(4), 394-405. doi:10.1111/jpim.12391