This document describes an executive workshop program called "Mastering Innovation and Strategic Thinking". The workshop aims to teach executives how to become more innovative and creative in their thinking. Over the course of three days, executives will learn tools and techniques for creative thinking, strategic thinking, and developing strategy canvases. They will apply these skills to map their organization's current competitive positioning and offerings, and develop a new "to be" strategy canvas outlining innovative market offerings and growth opportunities. The goal is for executives to leave with practical skills for driving strategic innovation within their organizations.

1. NLM DEVELOPMENT
www. nlm-development.com
EXECUTIVE WORKSHOP PROGRAMME
©Toby Coop 2010
MASTERING INNOVATION AND STRATEGIC THINKING

2. “If we don’t change
direction we are likely to
end up where we’re
headed”
Chinese proverb

3. Why are real innovations so rare in daily business? What can we do to become more
innovative as individuals and as an organisation? When you think about it, you realise
that ideas, real ideas, are dangerous. Why are they dangerous? Well, they threaten the
status quo. And the status quo is based on our psychological and behavioral patterns
which drive how we think, how we talk and how we act. These are the same patterns
which drive strategy, communication and performance. So if you want to drive
innovation and create new ideas you have to understand how your behavior can
change the status quo and release new energies and opportunities. In fact, you have to
become skilled at learning how to learn. Transforming your learning is about deploying
imagination alongside analysis to open the door to innovative strategies. Right now
organizations recognize that strategic innovation, that is to say, the power of creativity,
the power of ideas, which drives organic growth and brand value. But it is little
understood that it is the way you think which will underpin your success in creating and
implementing new ideas. From the typewriter to the Xerox to the computer, the history
of innovation is littered with examples of how convergent thinking guarantees you
skilfully avoid success. Learning how to learn should be a key priority on any executive’s
check list.
The highly interactive workshop takes participants on a journey through the logic of
innovation, using practical tools, case studies and creative thinking techniques.
› Understanding the relationship between strategy, creativity, innovation, leadership and
patterns of thinking, talking and acting
› Examining the role of language, emotion, perception and culture in organizing
experience
› Understanding why ‘good communication’ and ‘good management’ are bad for business
› Understand the role of technology/Web 2.0 in driving strategic innovation through
collaboration
› Understanding the relationship between personal values and organizational change
› Understanding and applying the model of learning how to learn and the four strategic
thinking skills
› Understanding and applying the Blue Ocean model of Innovation: creating a “to be” and
an “as is” strategy canvas.
› Developing an understanding of personal and organizational obstacles to innovation and
creativity
MASTERING
INNOVATION
AND STRATEGIC
THINKING
IN MASTERING INNOVATION AND
STRATEGIC THINKING, EXECUTIVES
WILL LEARN AND DEVELOP THEIR
SKILLS TOWARDS:
EXECUTIVE WORKSHOP PROGRAMME
©Toby Coop 2010

4. WE DO TOGETHER. YOU GET VALUE.
www. nlm-development.com
EXECUTIVE WORKSHOP PROGRAMME
©Toby Coop 2010
MASTERING INNOVATION
AND STRATEGIC THINKING
Half Day Kick Off Meeting
› Introductions, setting objectives,
executive sponsorship and homework Q & A.
Day Two (Strategy Canvas “as is”)
› Create Strategy Canvas “as is”. Define the
current market variables and offerings made by you
and your competitors. Intensive workshop day.
Day One (Tools and techniques)
› Overview of Strategic Innovation, Strategic
Thinking and Organizational Collaboration. From
this context deep dive into creative thinking
tools and techniques thinking.
Day Three (Strategy Canvas “to be”)
› Create Strategy Canvas “to be”. Define the
new market variables and offerings that can be
created and implemented to create new forms
of revenue stream and organic growth.
A. In depth summary and practical hands on
overview of the field of strategic innovation, the
networked organization, Crowdsourcing, and we-
think strategies.
B. Intensive training and coaching in the tools
and techniques of creative thinking, strategic
thinking, strategy canvas and teamwork (six
thinking hats).
C. A documented map of the current value
curve of the key factors, market offerings and
competitive variables affecting your business
today. (this will be a work in process document)
D. A documented map of new value curve that
outlines the key factors, market offerings and
that can be created and implemented to create
new forms of revenue streams and organic
growth. (this will be a work in process document)
E. Total Cost (training and deliverables for 4 to 6
executives)