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Creative Leadership Skills
   for the 21st Century
          CREA Conference 2011
  Gerard Puccio, Laura Barbero Switalski, René Bernèche
Creative Leadership Skills
   for the 21st Century
       Day One – Thursday
IBM Global CEO Study
        2010
         CEOs told us they operate in a
          world that is substantially
          more volatile, uncertain and
          complex. Many shared the
          view that incremental
          changes are no longer
          sufficient in a world that is
          operating in fundamentally
          different ways. (p. 8)
IBM Global CEO Study
   Primary Findings


         1. Today s complexity is
           only expected to rise
           and more than half of
           the CEOs doubt their
           ability to manage it.
IBM Global CEO Study
   Primary Findings


         2. The most successful
           organisations co-create
           products and services
           with customers, and
           integrate customers into
           core processes.
IBM Global CEO Study
   Primary Findings


         3. Better performers
           manage complexity on
           behalf of their
           organisations,
           customers and partners.
IBM Global CEO Study
   Primary Findings


         4. Creativity is the most
           important leadership
           quality.
IBM Global CEO Study
            Creative Leaders…

Practice and encourage experimentation and
  innovation throughout their organisations.
Make deep business model changes to realise
  strategies.
Take calculated risks, finding new ideas and
  keep innovating in how they lead and innovate.
CEOs Experience with High
  Levels of Complexity




                      32 %
                      increase
Embodying Creative Leadership
 Recommendations Going Forward

            •  Embrace Ambiguity
              –  Reach beyond silos
              –  Exemplify breakthrough
                 thinking
              –  Act despite uncertainty
Embodying Creative Leadership
 Recommendations Going Forward

            •  Take Risks that Disrupt
               Legacy Models
              –  Pilot radical innovations
              –  Continually tweak models
              –  Borrow from other
                 industries successes
Embodying Creative Leadership
 Recommendations Going Forward

            •  Leapfrog Beyond tried-
               and-true Management
               Styles
              –  Strengthen your ability to
                 persuade and influence
              –  Coach other leaders
              –  Use a wide variety of
                 communication approaches
Life in
the 21 st

Century
Trends in
society, business
and education
Trends
1. Exponential
increase in speed
of life altering
change
In the 2,000 years before 
1800 – 8 technical/social
inventions

In the last 200 years, more than 25
life altering technical/social inventions
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 200 BC
1800 AD
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 200 BC
1800 AD
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 200 BC
1800 AD
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 200 BC
1800 AD
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
1. Exponential
increase in speed
of life altering
change
Between about 1800 
today
Source: Henry (2001)
Trends
2. Shorter
Product Life
Cycles
Trends
 2. Shorter
 Product Life
 Cycles


Manufactured products are
subject to fundamental
redesign every 5 to 10 years

High-tech products every 6 to 12 months
Source: Hunter  Schmidt (1996), Williams  Yang (1999)
Trends
That was then… Wrigley produced the same
three flavors of gum for 59 years.

This is now… Motorola-heroic and innovative
pioneer of cell phone at first, then scorned
failure when it didn t jump on digital phones,
then reborn champion when it created the
sleek RAZR, then goat once again when it
couldn t produce a successor, and finally a
casualty of competition with its decision to
unload its cell phone business completely.

Colvin (2008, p. 146)
Trends
3. Changing
Nature of Work
Trends
    3. Changing
    Nature of Work


In 1991 expenditures 
Related to knowledge age
surpassed industrial age

In 1900 less than 10% of US population worked in creative jobs
In 2000 more than 30% of US population worked in creative jobs
Source: Trilling  Fadel (2009); Florida (2002)
The Work Pyramid

In More Developed
Countries
                            Creative
                                       Work

In Less 
Developed
Countries
                 Routine 
              Routine 
                            Work
                  Work
                      (Done by People)
       (Done by Machines)


   Source: Trilling  Fadel (2009)
Change in Skills
                           Required at Work
                                               Complex
                                         +14%
 Communication

                                         + 6%
 Expert
                                               Thinking

                                         - 4%
 Routine
                                               Manual

                                         - 8%
 Routine
                                               Cognitive

    1969
                              1998
Source: Trilling  Fadel (2009)
Welcome to the
   Innovation Age

 After the age of efficiency in the
1950s and 1960s, quality in the
1970s and 1980s, and flexibility in the 1980s and 1990s, we now live
in an age of innovation (Janszen, 2000, p. 3).

More than 70% of senior executives report that innovation is in their
top three divers for growth.
Source: McKinsey Quarterly (2008)
Bayer
The corporate mission
  statement, featuring the
  slogan Bayer: Science
  for a Better Life,
  summarizes the
  Group s goals,
  strategies and values.
  In the future, Bayer will
  focus on innovation and
  growth in the areas of
  health care, nutrition
  and high-tech materials.
Southwest Airlines
The mission of Southwest
 Airlines is dedication to
 the highest quality of
 Customer Service
 delivered with a sense of
 warmth, friendliness,
 individual pride, and
 Company Spirit.
Southwest Airlines
To Our Employees
We are committed to provide our
  Employees a stable work
  environment with equal opportunity
  for learning and personal growth.
  Creativity and innovation are
  encouraged for improving the
  effectiveness of Southwest Airlines.
  Above all, Employees will be provided
  the same concern, respect, and
  caring attitude within the organization
  that they are expected to share
  externally with every Southwest
  Customer.
Siemens
Mission
A world of proven talent, delivering
  breakthrough innovations, giving
  our customers a unique
  competitive edge, enabling
  societies to master their most
  vital challenges and creating
  sustainable value.

Values
  Responsible
  Excellent
  Innovative (Being innovative to
  create sustainable value)
Trends in
Leadership

Leadership in
the 21st
Century
Leadership is about managing
    change—whether you re
leading a company or leading a
  country. Things change, and
       you get creative.
           Lee Iacocca
             Where have all the Leaders Gone? (2007)
Leadership: It s About Solving
         Complex Problems
•  Ill-defined: No single solution path – no right or
  wrong answer – thus allowing the problem to be
  defined in a number of ways.
•  Novel: Past experience and knowledge is not
  sufficient to resolve the present situation, adaptive
  responses are needed for new or changing situations.
•  Ambiguous: Gaps in information and/or a
  plethora of information of which only some is
  relevant.
CPS a Core Leadership
           Competency

 The available evidence indicates that creative problem
solving may indeed represent an important influence on
                 leader performance 




                                          Mumford et al. (2000)
A Model for the Development
                of Creative Change Leaders
                              Breadth of Impact

                             Creative Change Leader:
                              Unconsciously Skilled
                                                                                Internalize what
                                                                                you have learned;
Integration                                                                     become a life-long
                                Skilled Facilitator                             learner
                               Consciously Skilled
                                                                        Practice what you are
         Proficiency                                                    Learning and apply
                              Student of Creativity:                    in real-life settings
                              Consciously Unskilled
                                                            Begin to learn about CPS,
                 Awareness                                  psychological diversity, climate,
                                   Spectator:
                                                            and other aspects of creativity
                                  Unconsciously
   What You Need to Grow
          Unskilled           What You Do to Grow
          46
                                                                         ©Puccio, Mance  Murdock (2011)
Some Qualities of Creative Leaders
•  Believes in the creative capacity of all people and
   communicates this expectation to others at work
•  Open to ideas and different viewpoints
•  Prone to question rather than tell
•  Desire and ability to take in diverse data before making
   decisions
•  Enthusiasm, self-evident sincerity and intrinsic
   motivation
•  Sense of humor and playful
•  Live happily with ambiguity
                                                        Parnes, 1985
Some Qualities of Creative Leaders
•  Looks for the positive in people and ideas (also offers
   political and resource support)
•  Can remain on the sidelines
•  Emotionally intelligent, expresses concern for others 
•  Models creativity to others, takes calculated risks
•  Spontaneous, flexible, and accepting
•  Ability to build groups, leverages style differences,
   facilitates communication and exchange of ideas
•  Recognizes and rewards creative efforts
                                                        Parnes, 1985
Checking Your
Creative Imagination
    Goal: Challenge yourself to write
     the three most creative sentences
     you can think of using the
     following three words:
      • Round
      • Yellow
      • Sour
      (Note: all three words must appear in
        every sentence you write)
Don t Short Change Your Thinking:
           Quantity Leads to Quality
•  Scientists who have won the Nobel Prize publish,
   on average, 3.24 papers per year versus 1.48 by
   non-winners
•  Edison held 1,093 patents
•  Einstein had 248 publications 
•  Mozart had well over 600 compositions
•  J.S. Bach had more than 1,000 compositions to
   his credit
•  Picasso completed more than 20,000 works
Maximize Power by Increasing
           Options
•  One option does not provide a real choice.
•  Two choice strategies force issues into
   black and white.. 
•  More choices maximizes power as it allows
   for greater flexibility and increases the
   probability of getting to the end objective.


                           Based on Karp, H. B. (1996). Change leadership: Using a Gestalt 
51
                        approach with work groups. San Diego: Pfeiffer  Company
Dynamic Balance:
The Core to the CPS Process
                                                  Divergent Thinking
              Area of Familiarity
                                                  Guidelines:
                                                  -  Suspend Judgment
                                                  -  Go for Quantity
 Area of
                            Area of
     -  Make Connections
 Discovery
                          Discovery
                                                  -  Seek Novelty
Dynamic Balance:
      The Core to the CPS Process
               Area of Familiarity




  Area of
                            Area of
  Discovery
                          Discovery
   Convergent Thinking
                                                   Guidelines:
                                                   -  Use Affirmative Judgment
                                                   -  Consider Novelty
                                                   -  Check Your Objectives
53
                                                   -  Be Deliberate
Creative Leadership Skills
   for the 21st Century
   Welcome Back – Day Two – Friday
Stages and Steps in the CPS Thinking Skills
                   Model



                       Exploring    Formulating
                       the Vision    Challenges




                               Assess
                                 the
                              Situation

Implementation Stage
 Exploring Formulating                            Exploring Formulating
Acceptance    a Plan                                Ideas    Solutions
The CPS Thinking Skills Model


                           Exploring    Formulating
                           the Vision    Challenges
                             Visionary  Strategic
                                   Thinking




                                   Assess
                                     the
                                  Situation
                               Diagnostic Thinking

 Exploring    Formulating                             Exploring    Formulating
Acceptance       a Plan                                 Ideas       Solutions
   Contextual  Tactical                               Ideational  Evaluative
        Thinking                                              Thinking

 Implementation Stage
The
new
skill‐based
CPS
framework

Step                    Purpose                            Thinking Skill

Assessing the           To describe and identify relevant Diagnostic Thinking
situation               data and to determine next
                        process step
Exploring the Vision    To develop a vision of a desired   Visionary Thinking
                        outcome
Formulating the         To identify the gaps that must     Strategic Thinking
Challenges              be closed to achieve the desired
                        outcome
Exploring Ideas         To generate novel ideas that       Ideational Thinking
                        address significant gaps/
                        challenges
Formulating Solutions   To move from ideas to solutions    Evaluative Thinking

Exploring Acceptance    To increase the likelihood of      Contextual Thinking
                        success by testing solutions
Formulating a Plan      To develop CRS implementation
                                   an 614- Summer 2009     Tactical Thinking
                        plan
Thinking
Skill
Defini9ons

                      Examining a situation closely  using this analysis to
Diagnostic Thinking
                      decide what process step to take next
Visionary Thinking    Describing a vivid and concrete picture of the desired
                      future

Strategic Thinking    Identifying the critical gaps and the pathways that
                      need to be followed to attain the desired outcomes

Ideational Thinking   Producing original mental images  thoughts that
                      respond to challenges or opportunities
Evaluative Thinking   Assessing the reasonableness  quality of ideas in
                      order to develop workable solutions
Contextual Thinking Understanding the interrelated conditions 
                      circumstances that will support or hinder success

Tactical Thinking     Devising a plan in specific  measurable steps for
                      attaining a desired end  monitoring its effectiveness
                              CRS 614- Summer 2009
Linking
Cogni9on
to
Affect

Diagnostic Thinking             Mindfulness
Visionary Thinking              Dreaming


Strategic Thinking              Sensing Gaps

Ideational Thinking             Playfulness

Evaluative Thinking             Avoid Premature Closure

Contextual Thinking             Sensitivity to Environment

Tactical Thinking               Tolerance for Risk Taking


Tolerance for Complexity, Openness to Novelty, and Tolerance for Ambiguity
Change: It Starts with a
                    Compelling Vision
                                                      The most important element
                                                        in initiating change is the
                                                       ability to formulate a clear
                                                          want …your personal
                                                       power and self-interest are
                                                       the primary driving forces
                                                         behind any change you
                                                                  initiate. 




Karp, H. B. (1996). Change leadership: Using a Gestalt 
approach with work groups. San Diego: Pfeiffer  Company
Your effectiveness as a
 change leader is based on
 your willingness to be
 clear and unapologetic
 about what you want and
 to have the determination
 to go after it. 


           Karp, H. B. (1996). Change leadership: Using a Gestalt 
           approach with work groups. San Diego: Pfeiffer  Company
Cartoon Storyboard
  A visual tool designed to develop a vision of a desired
outcome and to identify the potential blocks that need to be
         overcome in order to achieve the goal.

       Diagnostic, Visionary  Strategic Thinking
        Mindfulness, Dreaming  Sensing Gaps
Cartoon Storyboard - Purpose
Using the imaginative power of drawing, Cartoon Storyboard is a visual
   tool that can help:
•  Develop a vivid image of a goal / desired outcome (personal or for the
   organization) 
•  Clarify the route to achieve it; and
•  Identify key-challenges (potential blocks) that need to be overcome to
   attain the goal. 

It can be applied individually as well as within a
group (by building on the images/stories provided by
each individual).
Cartoon Storyboard- Directions
1.    Preparation: Draw six square boxes on a sheet of paper/ flipchart (landscape
      position) and label them 1 to 6. 
2.    Where are your going? 
         
Relaxand get an image in your mind of a goal that you are trying to achieve: transport
         yourself forward in time to the point where you have achieved your goal successfully
         (What does it feel like? What is happening?). Draw in Box 6 a picture that conveys to
         you this situation.
3.    Where are you now?
         
Bringyour imagination back to present. Form a mental image that summarizes the
         major elements of the current situation and draw it in Box 1.

4.    Intermediate turning points.
         
Depict a sequence of four key-intermediate steps that lead you to successfully move
         from the current reality to the desired situation: draw the four key-scenes of the drama
         in Boxes 2-5.
5.    Potential Blocks.
         
Spend  some time to look at the sequence of pictures and think of what must be
         overcome in order to make this progression and achieve the desired goal. Write a word
         or brief phrase under each picture to show what might block the progression at that
         point: these are the key challenges you must overcome.
Cartoon Storyboard- Diane s
           Example




Time               Focus   1st ++ Submissions

                            Graduation




                                         Follow
Patience    Approval
                                         through
Debrief I
•  Share your story with a partner
•  Provide a reaction, advice, suggestions
•  Discuss as large group the impact of
   developing a storyboard
Debrief II
•  Explore how the cognitive skills of
   Diagnostic, Visionary and Strategic
   Thinking played a role in your
   storyboard (what worked, what could
   you have done better)
•  Explore how the affective skills of
   Mindfulness, Dreaming and Sensing
   Gaps played a role in your storyboard
   (what worked, what could you have
   done better)
Creative Leadership Skills
   for the 21st Century
 Welcome Back – Day Three – Saturday
Creative Change Model:
             A Systems Approach
                                                        Product
                       Creative 
                                      Interaction 
       (theories,     Adoption
                                                                                       Change
                                        leads to
                        leads to
     Person(s)
     Process
                            solutions to                  (social change,
                                                      problems, ideas,               personal change,
                                                          services,                     innovation)
                                                         inventions)
           Environment
                     




Source: © 2011 Puccio, Mance  Murdock.
Creative Change Model:
           A Systems Approach
       LEADERSHIP

                                                      Product
                       Creative 
                                    Interaction 
       (theories,     Adoption
                                                                                     Change
                                      leads to
                        leads to
   Person(s)
      Process
                           solutions to                  (social change,
                                                    problems, ideas,               personal change,
                                                        services,                     innovation)
                                                       inventions)
         Environment
                   




Source: © 2011 Puccio, Mance  Murdock.
The Climate for Creative
              Thinking
•    Challenge
      •    Playfulness
•    Freedom
        •    Debate
•    Idea-Support
   •    Conflict
•    Trust
          •    Risk Taking
•    Dynamism
       •    Idea Time


                                         (Ekvall, 1996)
What Is Climate?


 CULTURE
                       CLIMATE

The values, beliefs,         Recurring patterns
history, traditions, etc.,   of behavior, attitudes,
reflecting the deeper        and feelings that
foundations of the           characterize life in
organization                 the organization

What the organization        What organization
values                       members experience
Leadership  Climate
Leaders create the climate (40-80% of variance)




   Leadership                                       Climate                                         Productivity



Most studies show that leadership behavior is one of the most important sources
        Influencing the climate for change, innovation, and creativity.

        Source: Kuenzi, M.,  Schminke, M. (2009). Assembling fragments into a lens: A review, critique, and proposed
        research agenda for the organizational work climate literature. Journal of Management, 35, 634-717.
Some Important Relationships

 Creative
 Problem                        Creativity
 Solver
                   Process that Leads to
                                                                  New 
                                 Change                           useful
                                                                  ideas

                                 Change
                Leadership                  Innovation
                 Catalyst for                 Successful
                  Change                   adoption of change
                                                                Creating a
                                                                climate for
Puccio, 2010
                                                   change
Visionary Style: Inspiring Others
                                                  Visionary. This style moves
                                                  people towards shared
                                                  goals, building commitment.
                                                  The leader gains
                                                  employees support by
                                                  clearly expressing their
                                                  challenges and
                                                  responsibilities in the
                                                  context of the
                                                  organization s overall
                                                  direction and strategy.
                                                  It is most effective in time of
                                                  big change, when an
                                                  organization is adrift.
Source: Daniel Goleman, Primal Leadership, 2005
Affiliative Style: Building Relationships

                                                  Affiliative. Leaders with
                                                  this style emphasize the
                                                  employee and his or her
                                                  emotional needs over the
                                                  job. They strive to create
                                                  harmony and build loyalty
                                                  and team spirit
                                                  The approach is effective
                                                  when dealing with
                                                  employees who are in
                                                  crisis or in high-stress
                                                  situations and difficult
                                                  times in organizations.

Source: Daniel Goleman, Primal Leadership, 2005
Democratic Style: Let s Talk it Over
                                                  Democratic. This style of
                                                  leadership is collaborative
                                                  and participative, aimed at
                                                  building consensus. Leaders
                                                  using this style engage
                                                  others in the decision-
                                                  making process.
                                                  It s great for building trust
                                                  and buy-in, especially when
                                                  the team consists of highly
                                                  competent individuals.

Source: Daniel Goleman, Primal Leadership, 2005
Coaching Style: The Art of the One-on -One
                                                  Coaching. This style
                                                  involves the leader in
                                                  long-term professional
                                                  development of
                                                  employees. It can deliver
                                                  great results in the long
                                                  run
                                                  It s a powerful but often
                                                  underused approach. It
                                                  works best with people
                                                  who show initiative and
                                                  strong motivation to
                                                  professional growth.


Source: Daniel Goleman, Primal Leadership, 2005
Pacesetting Style: Driving for Excellence
                                                  Pacesetting. This style
                                                  involves leading by
                                                  example and personal
                                                  heroics. Leaders using
                                                  this style have high
                                                  standards and make
                                                  sure those standards
                                                  are met, even if they
                                                  have to do the work
                                                  themselves--which they
                                                  frequently do.
                                                  It works well with highly
                                                  competent people who
Source: Daniel Goleman, Primal Leadership, 2005   need little direction.
Commanding Style: Do it Because I Say So
                                                  Commanding. This style
                                                  entails command-and-
                                                  control behavior that at
                                                  times becomes coercive.
                                                  When leaders use this
                                                  approach, they tell people
                                                  what to do, when to do it and
                                                  what will happen if they fail.
                                                  It is best used in a crisis and
                                                  when poor performers must
                                                  be managed.

Source: Daniel Goleman, Primal Leadership, 2005
Impact of Leadership Style
Leadership Wheel

                     Commanding


Visionaryary                       Affilliative




Democratictic                      Pacesetting



                   Coaching
Individual Leadership Profile

               Commanding


Visionaryy                   Affilliative




Democratic
         
                   Pacesetting



             Coaching
Resonant Leadership
•  Resonance = Synchronous Vibration= people are on the
   same wavelength emotionally (they feel in sync ).

•  Resonance amplifies and prolongs the emotional impact
   of leadership: interactions are lively and noise in the
   system is minimized.

•  The glue that holds people together in a team, and that
   commit people to an organization, is the emotions they
   feel, particularly in time of change and uncertainty.

•  Without a healthy dose of heart a leader might manage-
   but s/he does not lead.
How Power is Lost
•  Saying I can t when         •  Not being clear about
   you mean I won t
              what you want
•  Letting other s approval    •  Dealing in generalities
   be more important than      •  Demanding guarantees
   your own
                   •  Asking a question when
•  Always putting other           you want to make a
   people first
                   statement
•  Asking permission           •  Being unwilling to say
   inappropriately
                No 
•  Credentializing
                              Karp, H. B. (1996). Change leadership: Using a Gestalt 
                              approach with work groups. San Diego: Pfeiffer  Company
Losing Your Power:
Understanding Personal Implications
  1)  From the list provided identify one way in
      which you lose your power
  2)  Find a real situation that demonstrates how
      you lost your power
  3)  Describe the consequences associated with
      this situation
  4)  Share with partner and explore ways you
      could have preserved your power
Creative Leadership Skills
        for the 21st Century

       CREA Conference 2011


CONGRATULATIONS!!!!!!!!!!

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Crea 2011 creative leadership slides

  • 1. Creative Leadership Skills for the 21st Century CREA Conference 2011 Gerard Puccio, Laura Barbero Switalski, René Bernèche
  • 2. Creative Leadership Skills for the 21st Century Day One – Thursday
  • 3. IBM Global CEO Study 2010 CEOs told us they operate in a world that is substantially more volatile, uncertain and complex. Many shared the view that incremental changes are no longer sufficient in a world that is operating in fundamentally different ways. (p. 8)
  • 4. IBM Global CEO Study Primary Findings 1. Today s complexity is only expected to rise and more than half of the CEOs doubt their ability to manage it.
  • 5. IBM Global CEO Study Primary Findings 2. The most successful organisations co-create products and services with customers, and integrate customers into core processes.
  • 6. IBM Global CEO Study Primary Findings 3. Better performers manage complexity on behalf of their organisations, customers and partners.
  • 7. IBM Global CEO Study Primary Findings 4. Creativity is the most important leadership quality.
  • 8. IBM Global CEO Study Creative Leaders… Practice and encourage experimentation and innovation throughout their organisations. Make deep business model changes to realise strategies. Take calculated risks, finding new ideas and keep innovating in how they lead and innovate.
  • 9. CEOs Experience with High Levels of Complexity 32 % increase
  • 10. Embodying Creative Leadership Recommendations Going Forward •  Embrace Ambiguity –  Reach beyond silos –  Exemplify breakthrough thinking –  Act despite uncertainty
  • 11. Embodying Creative Leadership Recommendations Going Forward •  Take Risks that Disrupt Legacy Models –  Pilot radical innovations –  Continually tweak models –  Borrow from other industries successes
  • 12. Embodying Creative Leadership Recommendations Going Forward •  Leapfrog Beyond tried- and-true Management Styles –  Strengthen your ability to persuade and influence –  Coach other leaders –  Use a wide variety of communication approaches
  • 13. Life in the 21 st Century Trends in society, business and education
  • 14. Trends 1. Exponential increase in speed of life altering change In the 2,000 years before 1800 – 8 technical/social inventions In the last 200 years, more than 25 life altering technical/social inventions Source: Henry (2001)
  • 15. Trends 1. Exponential increase in speed of life altering change Between about 200 BC 1800 AD Source: Henry (2001)
  • 16. Trends 1. Exponential increase in speed of life altering change Between about 200 BC 1800 AD Source: Henry (2001)
  • 17. Trends 1. Exponential increase in speed of life altering change Between about 200 BC 1800 AD Source: Henry (2001)
  • 18. Trends 1. Exponential increase in speed of life altering change Between about 200 BC 1800 AD Source: Henry (2001)
  • 19. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 20. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 21. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 22. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 23. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 24. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 25. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 26. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 27. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 28. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 29. Trends 1. Exponential increase in speed of life altering change Between about 1800 today Source: Henry (2001)
  • 31. Trends 2. Shorter Product Life Cycles Manufactured products are subject to fundamental redesign every 5 to 10 years High-tech products every 6 to 12 months Source: Hunter Schmidt (1996), Williams Yang (1999)
  • 32. Trends That was then… Wrigley produced the same three flavors of gum for 59 years. This is now… Motorola-heroic and innovative pioneer of cell phone at first, then scorned failure when it didn t jump on digital phones, then reborn champion when it created the sleek RAZR, then goat once again when it couldn t produce a successor, and finally a casualty of competition with its decision to unload its cell phone business completely. Colvin (2008, p. 146)
  • 34. Trends 3. Changing Nature of Work In 1991 expenditures Related to knowledge age surpassed industrial age In 1900 less than 10% of US population worked in creative jobs In 2000 more than 30% of US population worked in creative jobs Source: Trilling Fadel (2009); Florida (2002)
  • 35. The Work Pyramid In More Developed Countries Creative Work In Less Developed Countries Routine Routine Work Work (Done by People) (Done by Machines) Source: Trilling Fadel (2009)
  • 36. Change in Skills Required at Work Complex +14% Communication + 6% Expert Thinking - 4% Routine Manual - 8% Routine Cognitive 1969 1998 Source: Trilling Fadel (2009)
  • 37. Welcome to the Innovation Age After the age of efficiency in the 1950s and 1960s, quality in the 1970s and 1980s, and flexibility in the 1980s and 1990s, we now live in an age of innovation (Janszen, 2000, p. 3). More than 70% of senior executives report that innovation is in their top three divers for growth. Source: McKinsey Quarterly (2008)
  • 38. Bayer The corporate mission statement, featuring the slogan Bayer: Science for a Better Life, summarizes the Group s goals, strategies and values. In the future, Bayer will focus on innovation and growth in the areas of health care, nutrition and high-tech materials.
  • 39. Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
  • 40. Southwest Airlines To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
  • 41. Siemens Mission A world of proven talent, delivering breakthrough innovations, giving our customers a unique competitive edge, enabling societies to master their most vital challenges and creating sustainable value. Values Responsible Excellent Innovative (Being innovative to create sustainable value)
  • 43. Leadership is about managing change—whether you re leading a company or leading a country. Things change, and you get creative. Lee Iacocca Where have all the Leaders Gone? (2007)
  • 44. Leadership: It s About Solving Complex Problems •  Ill-defined: No single solution path – no right or wrong answer – thus allowing the problem to be defined in a number of ways. •  Novel: Past experience and knowledge is not sufficient to resolve the present situation, adaptive responses are needed for new or changing situations. •  Ambiguous: Gaps in information and/or a plethora of information of which only some is relevant.
  • 45. CPS a Core Leadership Competency The available evidence indicates that creative problem solving may indeed represent an important influence on leader performance Mumford et al. (2000)
  • 46. A Model for the Development of Creative Change Leaders Breadth of Impact Creative Change Leader: Unconsciously Skilled Internalize what you have learned; Integration become a life-long Skilled Facilitator learner Consciously Skilled Practice what you are Proficiency Learning and apply Student of Creativity: in real-life settings Consciously Unskilled Begin to learn about CPS, Awareness psychological diversity, climate, Spectator: and other aspects of creativity Unconsciously What You Need to Grow Unskilled What You Do to Grow 46 ©Puccio, Mance Murdock (2011)
  • 47. Some Qualities of Creative Leaders •  Believes in the creative capacity of all people and communicates this expectation to others at work •  Open to ideas and different viewpoints •  Prone to question rather than tell •  Desire and ability to take in diverse data before making decisions •  Enthusiasm, self-evident sincerity and intrinsic motivation •  Sense of humor and playful •  Live happily with ambiguity Parnes, 1985
  • 48. Some Qualities of Creative Leaders •  Looks for the positive in people and ideas (also offers political and resource support) •  Can remain on the sidelines •  Emotionally intelligent, expresses concern for others •  Models creativity to others, takes calculated risks •  Spontaneous, flexible, and accepting •  Ability to build groups, leverages style differences, facilitates communication and exchange of ideas •  Recognizes and rewards creative efforts Parnes, 1985
  • 49. Checking Your Creative Imagination Goal: Challenge yourself to write the three most creative sentences you can think of using the following three words: • Round • Yellow • Sour (Note: all three words must appear in every sentence you write)
  • 50. Don t Short Change Your Thinking: Quantity Leads to Quality •  Scientists who have won the Nobel Prize publish, on average, 3.24 papers per year versus 1.48 by non-winners •  Edison held 1,093 patents •  Einstein had 248 publications •  Mozart had well over 600 compositions •  J.S. Bach had more than 1,000 compositions to his credit •  Picasso completed more than 20,000 works
  • 51. Maximize Power by Increasing Options •  One option does not provide a real choice. •  Two choice strategies force issues into black and white.. •  More choices maximizes power as it allows for greater flexibility and increases the probability of getting to the end objective. Based on Karp, H. B. (1996). Change leadership: Using a Gestalt 51 approach with work groups. San Diego: Pfeiffer Company
  • 52. Dynamic Balance: The Core to the CPS Process Divergent Thinking Area of Familiarity Guidelines: -  Suspend Judgment -  Go for Quantity Area of Area of -  Make Connections Discovery Discovery -  Seek Novelty
  • 53. Dynamic Balance: The Core to the CPS Process Area of Familiarity Area of Area of Discovery Discovery Convergent Thinking Guidelines: -  Use Affirmative Judgment -  Consider Novelty -  Check Your Objectives 53 -  Be Deliberate
  • 54. Creative Leadership Skills for the 21st Century Welcome Back – Day Two – Friday
  • 55. Stages and Steps in the CPS Thinking Skills Model Exploring Formulating the Vision Challenges Assess the Situation Implementation Stage Exploring Formulating Exploring Formulating Acceptance a Plan Ideas Solutions
  • 56. The CPS Thinking Skills Model Exploring Formulating the Vision Challenges Visionary Strategic Thinking Assess the Situation Diagnostic Thinking Exploring Formulating Exploring Formulating Acceptance a Plan Ideas Solutions Contextual Tactical Ideational Evaluative Thinking Thinking Implementation Stage
  • 57. The
new
skill‐based
CPS
framework
 Step Purpose Thinking Skill Assessing the To describe and identify relevant Diagnostic Thinking situation data and to determine next process step Exploring the Vision To develop a vision of a desired Visionary Thinking outcome Formulating the To identify the gaps that must Strategic Thinking Challenges be closed to achieve the desired outcome Exploring Ideas To generate novel ideas that Ideational Thinking address significant gaps/ challenges Formulating Solutions To move from ideas to solutions Evaluative Thinking Exploring Acceptance To increase the likelihood of Contextual Thinking success by testing solutions Formulating a Plan To develop CRS implementation an 614- Summer 2009 Tactical Thinking plan
  • 58. Thinking
Skill
Defini9ons
 Examining a situation closely using this analysis to Diagnostic Thinking decide what process step to take next Visionary Thinking Describing a vivid and concrete picture of the desired future Strategic Thinking Identifying the critical gaps and the pathways that need to be followed to attain the desired outcomes Ideational Thinking Producing original mental images thoughts that respond to challenges or opportunities Evaluative Thinking Assessing the reasonableness quality of ideas in order to develop workable solutions Contextual Thinking Understanding the interrelated conditions circumstances that will support or hinder success Tactical Thinking Devising a plan in specific measurable steps for attaining a desired end monitoring its effectiveness CRS 614- Summer 2009
  • 59. Linking
Cogni9on
to
Affect
 Diagnostic Thinking Mindfulness Visionary Thinking Dreaming Strategic Thinking Sensing Gaps Ideational Thinking Playfulness Evaluative Thinking Avoid Premature Closure Contextual Thinking Sensitivity to Environment Tactical Thinking Tolerance for Risk Taking Tolerance for Complexity, Openness to Novelty, and Tolerance for Ambiguity
  • 60. Change: It Starts with a Compelling Vision The most important element in initiating change is the ability to formulate a clear want …your personal power and self-interest are the primary driving forces behind any change you initiate. Karp, H. B. (1996). Change leadership: Using a Gestalt approach with work groups. San Diego: Pfeiffer Company
  • 61. Your effectiveness as a change leader is based on your willingness to be clear and unapologetic about what you want and to have the determination to go after it. Karp, H. B. (1996). Change leadership: Using a Gestalt approach with work groups. San Diego: Pfeiffer Company
  • 62. Cartoon Storyboard A visual tool designed to develop a vision of a desired outcome and to identify the potential blocks that need to be overcome in order to achieve the goal. Diagnostic, Visionary Strategic Thinking Mindfulness, Dreaming Sensing Gaps
  • 63. Cartoon Storyboard - Purpose Using the imaginative power of drawing, Cartoon Storyboard is a visual tool that can help: •  Develop a vivid image of a goal / desired outcome (personal or for the organization) •  Clarify the route to achieve it; and •  Identify key-challenges (potential blocks) that need to be overcome to attain the goal. It can be applied individually as well as within a group (by building on the images/stories provided by each individual).
  • 64. Cartoon Storyboard- Directions 1.  Preparation: Draw six square boxes on a sheet of paper/ flipchart (landscape position) and label them 1 to 6. 2.  Where are your going? Relaxand get an image in your mind of a goal that you are trying to achieve: transport yourself forward in time to the point where you have achieved your goal successfully (What does it feel like? What is happening?). Draw in Box 6 a picture that conveys to you this situation. 3.  Where are you now? Bringyour imagination back to present. Form a mental image that summarizes the major elements of the current situation and draw it in Box 1. 4.  Intermediate turning points. Depict a sequence of four key-intermediate steps that lead you to successfully move from the current reality to the desired situation: draw the four key-scenes of the drama in Boxes 2-5. 5.  Potential Blocks. Spend some time to look at the sequence of pictures and think of what must be overcome in order to make this progression and achieve the desired goal. Write a word or brief phrase under each picture to show what might block the progression at that point: these are the key challenges you must overcome.
  • 65. Cartoon Storyboard- Diane s Example Time Focus 1st ++ Submissions Graduation Follow Patience Approval through
  • 66. Debrief I •  Share your story with a partner •  Provide a reaction, advice, suggestions •  Discuss as large group the impact of developing a storyboard
  • 67. Debrief II •  Explore how the cognitive skills of Diagnostic, Visionary and Strategic Thinking played a role in your storyboard (what worked, what could you have done better) •  Explore how the affective skills of Mindfulness, Dreaming and Sensing Gaps played a role in your storyboard (what worked, what could you have done better)
  • 68. Creative Leadership Skills for the 21st Century Welcome Back – Day Three – Saturday
  • 69. Creative Change Model: A Systems Approach Product Creative Interaction (theories, Adoption Change leads to leads to Person(s) Process solutions to (social change, problems, ideas, personal change, services, innovation) inventions) Environment Source: © 2011 Puccio, Mance Murdock.
  • 70. Creative Change Model: A Systems Approach LEADERSHIP Product Creative Interaction (theories, Adoption Change leads to leads to Person(s) Process solutions to (social change, problems, ideas, personal change, services, innovation) inventions) Environment Source: © 2011 Puccio, Mance Murdock.
  • 71. The Climate for Creative Thinking •  Challenge •  Playfulness •  Freedom •  Debate •  Idea-Support •  Conflict •  Trust •  Risk Taking •  Dynamism •  Idea Time (Ekvall, 1996)
  • 72. What Is Climate? CULTURE CLIMATE The values, beliefs, Recurring patterns history, traditions, etc., of behavior, attitudes, reflecting the deeper and feelings that foundations of the characterize life in organization the organization What the organization What organization values members experience
  • 73. Leadership Climate Leaders create the climate (40-80% of variance) Leadership Climate Productivity Most studies show that leadership behavior is one of the most important sources Influencing the climate for change, innovation, and creativity. Source: Kuenzi, M., Schminke, M. (2009). Assembling fragments into a lens: A review, critique, and proposed research agenda for the organizational work climate literature. Journal of Management, 35, 634-717.
  • 74. Some Important Relationships Creative Problem Creativity Solver Process that Leads to New Change useful ideas Change Leadership Innovation Catalyst for Successful Change adoption of change Creating a climate for Puccio, 2010 change
  • 75. Visionary Style: Inspiring Others Visionary. This style moves people towards shared goals, building commitment. The leader gains employees support by clearly expressing their challenges and responsibilities in the context of the organization s overall direction and strategy. It is most effective in time of big change, when an organization is adrift. Source: Daniel Goleman, Primal Leadership, 2005
  • 76. Affiliative Style: Building Relationships Affiliative. Leaders with this style emphasize the employee and his or her emotional needs over the job. They strive to create harmony and build loyalty and team spirit The approach is effective when dealing with employees who are in crisis or in high-stress situations and difficult times in organizations. Source: Daniel Goleman, Primal Leadership, 2005
  • 77. Democratic Style: Let s Talk it Over Democratic. This style of leadership is collaborative and participative, aimed at building consensus. Leaders using this style engage others in the decision- making process. It s great for building trust and buy-in, especially when the team consists of highly competent individuals. Source: Daniel Goleman, Primal Leadership, 2005
  • 78. Coaching Style: The Art of the One-on -One Coaching. This style involves the leader in long-term professional development of employees. It can deliver great results in the long run It s a powerful but often underused approach. It works best with people who show initiative and strong motivation to professional growth. Source: Daniel Goleman, Primal Leadership, 2005
  • 79. Pacesetting Style: Driving for Excellence Pacesetting. This style involves leading by example and personal heroics. Leaders using this style have high standards and make sure those standards are met, even if they have to do the work themselves--which they frequently do. It works well with highly competent people who Source: Daniel Goleman, Primal Leadership, 2005 need little direction.
  • 80. Commanding Style: Do it Because I Say So Commanding. This style entails command-and- control behavior that at times becomes coercive. When leaders use this approach, they tell people what to do, when to do it and what will happen if they fail. It is best used in a crisis and when poor performers must be managed. Source: Daniel Goleman, Primal Leadership, 2005
  • 82. Leadership Wheel Commanding Visionaryary Affilliative Democratictic Pacesetting Coaching
  • 83. Individual Leadership Profile Commanding Visionaryy Affilliative Democratic Pacesetting Coaching
  • 84.
  • 85. Resonant Leadership •  Resonance = Synchronous Vibration= people are on the same wavelength emotionally (they feel in sync ). •  Resonance amplifies and prolongs the emotional impact of leadership: interactions are lively and noise in the system is minimized. •  The glue that holds people together in a team, and that commit people to an organization, is the emotions they feel, particularly in time of change and uncertainty. •  Without a healthy dose of heart a leader might manage- but s/he does not lead.
  • 86. How Power is Lost •  Saying I can t when •  Not being clear about you mean I won t what you want •  Letting other s approval •  Dealing in generalities be more important than •  Demanding guarantees your own •  Asking a question when •  Always putting other you want to make a people first statement •  Asking permission •  Being unwilling to say inappropriately No •  Credentializing Karp, H. B. (1996). Change leadership: Using a Gestalt approach with work groups. San Diego: Pfeiffer Company
  • 87. Losing Your Power: Understanding Personal Implications 1)  From the list provided identify one way in which you lose your power 2)  Find a real situation that demonstrates how you lost your power 3)  Describe the consequences associated with this situation 4)  Share with partner and explore ways you could have preserved your power
  • 88. Creative Leadership Skills for the 21st Century CREA Conference 2011 CONGRATULATIONS!!!!!!!!!!