1.
JAHIAONE CONFERENCE
FEBRUARY 6, 2014

2.
STRUCTURED ORGANIC GROWTH
NADEEM KHOKHAR
SR. IT MANAGER
INTERNATIONAL STORE SYSTEMS
2

3.
ABERCROMBIE & FITCH
ICONIC BRANDS WITH GLOBAL APPEAL AND A CLEARLY DEFINED
AESTHETIC
3

4.
ABERCROMBIE & FITCH
INTERNATIONAL EXPANSION
•
Over 1,000 stores in 20 countries
•
Current focus on China and Japan
•
Further enhanced DTC international
capabilities
•
Franchising opportunities (Mexico, Russia,
Brazil)
•
Optimizing productivity in U.S. stores
5

5.
A&F JAHIA EVOLUTION
PRE-JAHIA
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
SEP
2013
OCT
2014
NOV
DEC
Home Office Intranet
•
Infrequently updated, basic static HTML pages
•
No authentication or usage statistics
Store Associate Intranet
•
Custom developed Lotus Domino web app
•
Minimal content updates by business users
Vendor Portal
•
No portal, vendors provided URLs for each app
•
One shared credential per vendor
6

6.
A&F JAHIA EVOLUTION
ENTERPRISE PORTAL OBJECTIVES
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
SEP
•
Single sign on & integration of custom and 3rd party apps
•
DEC
Search capability
•
NOV
Reduce IT labor & maintenance
•
OCT
2014
User managed content & document sharing
•
2013
International language capable
7

7.
A&F JAHIA EVOLUTION
WHY JAHIA?
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
•
OCT
NOV
DEC
Matched A&F’s technology stack
•
SEP
2014
Flexible, scalable solution
•
AUG
2013
Competitively priced
•
JUL
2012
Easy administration & speed to market
•
2011
Proven international capability
8

8.
A&F JAHIA EVOLUTION
HOME OFFICE INTRANET PHASE 1
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
•
DEC
LDAP authentication / authorization
•
NOV
Provided content management to business users
•
OCT
2014
Reorganized content with a user experience expert
•
SEP
2013
Google Analytics to track site usage
9

9.
A&F JAHIA EVOLUTION
HOME OFFICE INTRANET PHASE 2
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
•
DEC
Personalization of homepage
•
NOV
Recently updated content displayed on homepage
•
OCT
2014
Redesigned layout for easier navigation
•
SEP
2013
Increase of content authors
10

10.
A&F JAHIA EVOLUTION
EXTRANET
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
•
NOV
DEC
External access to important & popular content
•
OCT
2014
Campus closure alerts
•
SEP
2013
Orientation information for new associates
11

11.
A&F JAHIA EVOLUTION
VENDOR PORTAL
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
•
NOV
DEC
Training documentation & vendor communication
•
OCT
2014
Portal for our growing list of global vendors
•
SEP
2013
Single sign on to all applications
12

12.
A&F JAHIA EVOLUTION
STORE ASSOCIATE INTRANET
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Navigation and document library replaced
•
AUG
2013
Leveraged internationalization
capabilities
•
2012
Single sign on to all applications
13

13.
A&F JAHIA EVOLUTION
POS HELP REFERENCE
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Documents and training videos
•
AUG
2013
Help reference site on all POS registers
•
2012
Available in both English and local
language
14

14.
A&F JAHIA EVOLUTION
INTERNATIONAL PROJECT REFERENCE SITE
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Operational research and requirements
•
AUG
2013
Document repository for international
projects
•
2012
One source of the truth
15

15.
A&F JAHIA EVOLUTION
HR INTRANET
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Knowledge sharing with international HR
managers
•
AUG
2013
Content restricted and managed by HR
department
•
2012
Added new widgets
16

16.
A&F JAHIA EVOLUTION
ASSET PROTECTION PORTAL
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Security process and procedure updates
•
AUG
2013
Access to tools and documents
•
2012
Newsletter style communication to global
field agents
17

17.
A&F JAHIA EVOLUTION
MAF JOINT VENTURE SITE
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Collaboration with our UAE partner MAF
•
AUG
2013
First joint venture and entry into Middle
East
•
2012
Document repository specific to joint
venture
18

18.
A&F JAHIA EVOLUTION
VISUAL BRAND REFERENCE GUIDE (PILOT)
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
OCT
NOV
DEC
Floorset agility
•
SEP
2014
Real-time updates
•
AUG
2013
Replaces documents printed to the stores
•
2012
Presentation quality
19

19.
ORGANIC GROWTH
CATALYSTS
•
Established usability guidelines for templates
•
Marketing team governs brand consistency
•
Role based access to layers of editable
content
•
Simple & clean layout for small collection of
templates
•
Quick turnaround from IT to create new sites
•
Intuitive content management for users
20

20.
ORGANIC GROWTH
2006—2014
3550
3517
3216
2757
2474
2169
840
554
210
2
2006
2
2007
4
2008
7
2009
10
9
2010
TOTAL PAGES CREATED
2011
#
11
2012
12
2013
13
2014
VIRTUAL SITES
21

21.
ABERCROMBIE & FITCH
FUTURE INITIATIVES
•
Digital communication to stores
•
Mobile content delivery
•
Store to store collaboration
•
Franchising site
22

22.
QUESTION & ANSWER
NADEEM_KHOKHAR@ABERCROMBIE.COM
24