In this session, Nadeem Khokhar will present the evolution of Jahia at Abercrombie & Fitch over the past 7 years, the overall positive impact it's had, and what future opportunities lie ahead.
5. ABERCROMBIE & FITCH
INTERNATIONAL EXPANSION
•
Over 1,000 stores in 20 countries
•
Current focus on China and Japan
•
Further enhanced DTC international
capabilities
•
Franchising opportunities (Mexico, Russia,
Brazil)
•
Optimizing productivity in U.S. stores
5
7. A&F JAHIA EVOLUTION
ENTERPRISE PORTAL OBJECTIVES
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
SEP
•
Single sign on & integration of custom and 3rd party apps
•
DEC
Search capability
•
NOV
Reduce IT labor & maintenance
•
OCT
2014
User managed content & document sharing
•
2013
International language capable
7
8. A&F JAHIA EVOLUTION
WHY JAHIA?
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
•
OCT
NOV
DEC
Matched A&F’s technology stack
•
SEP
2014
Flexible, scalable solution
•
AUG
2013
Competitively priced
•
JUL
2012
Easy administration & speed to market
•
2011
Proven international capability
8
9. A&F JAHIA EVOLUTION
HOME OFFICE INTRANET PHASE 1
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
•
DEC
LDAP authentication / authorization
•
NOV
Provided content management to business users
•
OCT
2014
Reorganized content with a user experience expert
•
SEP
2013
Google Analytics to track site usage
9
10. A&F JAHIA EVOLUTION
HOME OFFICE INTRANET PHASE 2
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
•
DEC
Personalization of homepage
•
NOV
Recently updated content displayed on homepage
•
OCT
2014
Redesigned layout for easier navigation
•
SEP
2013
Increase of content authors
10
12. A&F JAHIA EVOLUTION
VENDOR PORTAL
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
2012
AUG
•
NOV
DEC
Training documentation & vendor communication
•
OCT
2014
Portal for our growing list of global vendors
•
SEP
2013
Single sign on to all applications
12
13. A&F JAHIA EVOLUTION
STORE ASSOCIATE INTRANET
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Navigation and document library replaced
•
AUG
2013
Leveraged internationalization
capabilities
•
2012
Single sign on to all applications
13
14. A&F JAHIA EVOLUTION
POS HELP REFERENCE
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Documents and training videos
•
AUG
2013
Help reference site on all POS registers
•
2012
Available in both English and local
language
14
15. A&F JAHIA EVOLUTION
INTERNATIONAL PROJECT REFERENCE SITE
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Operational research and requirements
•
AUG
2013
Document repository for international
projects
•
2012
One source of the truth
15
16. A&F JAHIA EVOLUTION
HR INTRANET
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Knowledge sharing with international HR
managers
•
AUG
2013
Content restricted and managed by HR
department
•
2012
Added new widgets
16
17. A&F JAHIA EVOLUTION
ASSET PROTECTION PORTAL
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Security process and procedure updates
•
AUG
2013
Access to tools and documents
•
2012
Newsletter style communication to global
field agents
17
18. A&F JAHIA EVOLUTION
MAF JOINT VENTURE SITE
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
SEP
OCT
2014
NOV
DEC
Collaboration with our UAE partner MAF
•
AUG
2013
First joint venture and entry into Middle
East
•
2012
Document repository specific to joint
venture
18
19. A&F JAHIA EVOLUTION
VISUAL BRAND REFERENCE GUIDE (PILOT)
2006
JAN
2008
FEB
MAR
2009
APR
2010
MAY
JUN
2011
JUL
•
OCT
NOV
DEC
Floorset agility
•
SEP
2014
Real-time updates
•
AUG
2013
Replaces documents printed to the stores
•
2012
Presentation quality
19
20. ORGANIC GROWTH
CATALYSTS
•
Established usability guidelines for templates
•
Marketing team governs brand consistency
•
Role based access to layers of editable
content
•
Simple & clean layout for small collection of
templates
•
Quick turnaround from IT to create new sites
•
Intuitive content management for users
20
22. ABERCROMBIE & FITCH
FUTURE INITIATIVES
•
Digital communication to stores
•
Mobile content delivery
•
Store to store collaboration
•
Franchising site
22