Branding is a paramount endeavor to differentiate a business service or product from others in a similar category. Understanding its basics is quite simple if you understand meaning and human behavior. But no matter how many tasks should be done to establish a brand in a market, it always start with a name.

1. Branding
Short Story

2. Verbal language is our
formal communication tool
to exchange ideas

3. Words are useful to classify
our reality into categories

4. We even own a name
for ourselves to be
differentiated from others

5. Words in our vocabulary
have meaning

6. Each meaning corresponds to
an emotional response

7. Each emotional response
triggers a feeling that our body
measures in grades of pleasant,
unpleasant, or neutral

8. Here's where Branding
takes place

9. The basic goal of branding endeavors
is to relate a word or symbol
representation of your business to
a pleasant experience

10. The perceptual experience that
a consumer has when in contact to
any representation of your business
must be positive if you want your
company to succeed
That's the importance of Branding