Social Media Monitoring - Mile High Social Media Club Presentation

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  • Social Media Monitoring - Mile High Social Media Club Presentation

    1. 1. Monitoring Social Media April 15, 2009
    2. 2. <ul><li>Social Apps & Profiles </li></ul><ul><li>Facebook Applications </li></ul><ul><li>Open Social Applications </li></ul><ul><li>Content Distribution Applications (NetVibes, iGoogle) </li></ul><ul><li>Profile Management (Facebook, MySpace, Twitter) </li></ul><ul><li>Discoveries </li></ul><ul><li>Application loyalty is to the use, not the author. </li></ul><ul><li>Viral isn’t hands-free, promotion still necessary. </li></ul><ul><li>Authenticity versus Absence. </li></ul><ul><li>Why not When. </li></ul><ul><li>ROI in the age of PPC. </li></ul>Build it and they will …
    3. 3. Monitoring the Conversation <ul><li>BLOG MENTIONS </li></ul><ul><li>COMMENTING </li></ul><ul><li>SOCIAL MENTIONS </li></ul><ul><li>QUESTION & ANSWERS </li></ul><ul><li>REVIEWS </li></ul><ul><li>USER GENERATED </li></ul>
    4. 4. Applications SocialMention Twitter Search BackType Omgili BlogPulse Google Blogsearch Technorati FriendFeed Search
    5. 5. <ul><li>Client wanted to expand into the Social Space </li></ul><ul><ul><li>Blogging & YouTube primarily </li></ul></ul><ul><li>Audited client in the Social Space </li></ul><ul><ul><li>Monitored Conversations and Competitors </li></ul></ul><ul><ul><li>Analyzed Results </li></ul></ul><ul><ul><li>Created Recommendations </li></ul></ul>Examples
    6. 6. Social Audit <ul><ul><li>Status in the Social Arena </li></ul></ul><ul><li>Conversations </li></ul><ul><li>Media (Video/Imagery) </li></ul><ul><li>Network Profiles </li></ul><ul><li>Question & Answer </li></ul><ul><li>Common References </li></ul><ul><li>Negative or Positive </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Recommendations </li></ul>
    7. 7. RELEVANCY <ul><ul><li>Brand Monitoring </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Understanding the Customer </li></ul></ul><ul><ul><li>Marketing Research </li></ul></ul><ul><ul><li>Comment Marketing </li></ul></ul><ul><ul><li>Blog Strategies </li></ul></ul><ul><ul><li>Managing the Hype </li></ul></ul>LEVERAGING
    8. 8. Approaching Social 5 4 3 2 6 1 Discovery Expectations & Recommendations Audit Monitor Analyze Implement

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