Introduction to SEO-Friendly Blogging


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A short, introductory presentation given to the Denver Botanic Gardens to help educate their Blogging Staff on how to combine Search Engine Optimization (SEO) with their blogging activity.

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Introduction to SEO-Friendly Blogging

  1. 1. <ul><li>BOTANIC GARDENS </li></ul>BLOGGING & SEO
  2. 2. <ul><ul><li>A set of techniques designed to enable a site to appear higher in search engine results thereby making its content more visible and easily found. </li></ul></ul>What is Search Engine Optimization (SEO)
  3. 3. Search Engine Optimization
  4. 4. What is Blogging? Blogging is not Logging
  5. 5. What is Blogging? <ul><ul><li>Blog is a contraction of the term Web Log… </li></ul></ul><ul><ul><li>Blogs are generally an easy to update website consisting of updates called posts that are displayed in reverse chronological order. </li></ul></ul><ul><ul><li>Blogs use a conversational style of writing. </li></ul></ul><ul><ul><li>The majority of blogs focus on a specific area of interest/topic and interaction by readers. </li></ul></ul>“ The Best Blog on Earth…ever” - Doris Boardman
  6. 6. THERE ARE THREE ELEMENTS IN HELPING READERS FIND YOUR BLOG Blogging + SEO <ul><ul><li>Headlines </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
  7. 7. Writing Headlines <ul><ul><li>Search Engines & Readers rely on headlines to tell them what a post is about </li></ul></ul><ul><ul><li>Search engines rank results based on how relevant content is to the keyword being searched for. </li></ul></ul><ul><ul><li>People read by scanning content when online. </li></ul></ul><ul><ul><li>If people can’t tell what a post is about by the headline, search engines will be unable to as well. </li></ul></ul>
  8. 8. Writing Headlines <ul><ul><li>Headlines can be attractive & smart at the same time. </li></ul></ul><ul><ul><li>Catchy headlines can be too generic. </li></ul></ul><ul><ul><li>Wordy headlines can intimidate readers. </li></ul></ul>FREE! E=MC 2 + = Fame
  9. 9. <ul><li>Headline </li></ul><ul><li>Information </li></ul><ul><li>Rare opportunity </li></ul><ul><li>With a sigh and a song </li></ul><ul><li>More than just a pretty plant? </li></ul>Headline Examples
  10. 10. <ul><li>Headline </li></ul><ul><li>Information </li></ul><ul><li>Rare opportunity </li></ul><ul><li>With a sigh and a song </li></ul><ul><li>More than just a pretty plant? </li></ul><ul><li>Award winning architect David Tryba speaks at DBG </li></ul><ul><li>Chris Isaak summer concert opener at DBG </li></ul><ul><li>House plants improve air quality by reducing toxins </li></ul>Headline Examples
  11. 11. Writing Optimized Headlines <ul><ul><li>Optimized headlines should be: </li></ul></ul><ul><ul><li>Written for humans first, engines second. </li></ul></ul><ul><ul><li>As long as needed but brief </li></ul></ul><ul><ul><li>Descriptive, giving the reader an accurate idea of what the post is about </li></ul></ul><ul><ul><li>Targeted, keeping in mind the audience the writer is speaking too and the writer’s goal. </li></ul></ul>
  12. 12. <ul><li>Original </li></ul><ul><li>Optimized </li></ul><ul><li>Rare opportunity </li></ul><ul><li>With a sigh and a song </li></ul><ul><li>More than just a pretty plant? </li></ul><ul><li>Award-winning Architect David Tryba discusses his work </li></ul><ul><li>Chris Isaak Launches DBG’s Summer Concert Series </li></ul><ul><li>House plants: Good for your health, not just your decor? </li></ul>Optimized Headline Examples
  13. 13. Writing Tags <ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Tags provide search engines and readers a quick reference of topics by keyword, linked to similar posts. </li></ul></ul><ul><ul><li>Tags give the author the chance to identify the main theme(s) of their post. </li></ul></ul><ul><ul><li>Tags are used by directories to sort by topic </li></ul></ul>
  14. 14. Writing Optimized Tags <ul><ul><li>Tagging Rules </li></ul></ul><ul><ul><li>Tags should be the primary themes your post is about. </li></ul></ul><ul><ul><li>Tags can be phrases. Phrases will be turned into individual words </li></ul></ul><ul><ul><li>Tags should only be words included / discussed in your post </li></ul></ul><ul><ul><li>Add a minimum of 2 tags per post. </li></ul></ul><ul><ul><li>Add a maximum of 5 tags per post. </li></ul></ul>
  15. 15. <ul><li>Post </li></ul><ul><li>Tags </li></ul><ul><li>Mexican Journal: Day 6 – Eduardo Ruiz National Park </li></ul><ul><li>Moore Perspective </li></ul><ul><li>Creating Community: Seedlings Classes </li></ul><ul><li>Eduard Ruiz National Park, Mexico, Cupatitzio, Reefs to Rockies </li></ul><ul><li>Henry Moore, sculptures, art exhibit, denver </li></ul><ul><li>Children’s activities, fall classes, nature classes </li></ul>Optimized Tag Examples
  16. 16. Self-Promotion (Back-patting) <ul><ul><li>Friends & Family </li></ul></ul><ul><ul><li>Don’t be afraid to cross-promote your posts on the Denver Botanic Gardens Blog </li></ul></ul><ul><ul><li>The amount of links to an article can influence your SEO rankings in Google, Yahoo & Bing </li></ul></ul><ul><ul><li>Sharing with Social Networks, Personal Blogs and Online Communities that you already belong to can help build you a strong following. </li></ul></ul>
  17. 17. <ul><ul><li>Questions? </li></ul></ul><ul><ul><li>Theories about LOST? </li></ul></ul><ul><ul><li>Brandon Hess [email_address] </li></ul></ul>