2. 2
15M small retailers account for 88% of
India’s $950B in retail spending, but do
not provide high impact durable products
They are not equipped to sell durable agricultural products,
estimated to grow at 10.8% CAGR to a $22B market in 2028
PROBLEM
2
Agri machinery, and other durable livelihood products
3. 3
THE STATUS QUO
If rural retail shops want to stock durable agricultural and
livelihood products, they:
• Must purchase and store high MOQs, requiring significant
shelf space and working capital
• Must learn how to assemble and fix products on their own
• Do not have the power to get suppliers to respond to
requests for single spares
3
Without flexible quantities, pricing, training on products, and access to spares to
provide customers, RURAL SHOPS DON’T STOCK OR SELL THESE PRODUCTS.
PROBLEM
4. 4
Essmart enables rural retailers and FPOs to
access and sell curated durable agriculture
and livelihood products and grow their
businesses
SOLUTION
4
Our network and platform uniquely provides:
- Flexible quantities and pricing for rural retailers’ shelves
- Basic product training that gives shop owners the tools
and confidence they need to sell products onwards
- Access to spares and responsive supplier servicing
5. 5
Our USP:
We reach rural areas with profitable unit
economics through our proprietary tech
• We derisk the adoption of agri machinery and livelihood
products, creating a new market
• Our products transform rural revenue earning potential
through increased earnings and saving time and energy
SOLUTION
We move high value, durable technology
products that no one else can move
• Our offices aggregate existing rural shops into
a network that is profitable within 4-5 months
• Our shops become reliable, repeat, high value
customers who upsell and cross-sell products
6. 6
How Essmart works:
SOLUTION
ACTIVATE
1
ACCESS
2 3 4 5 6
GROW
Shops join the platform
digitally, with in-person
support as needed
Shops select items to
stock from Essmart’s
curated digital
catalogue and demos
Shops order items
digitally with the
pricing terms and
quantities they need
Products are delivered
to shops’ doorsteps
from Essmart’s hub
Rural customers
purchase products
from shops, increasing
shops’ earnings
Essmart grows shops’
sales through trusted
customer service and
guarantees
7. 7
Our platform creates impact for everyone in the supply chain
SOLUTION
Rural retailers
Suppliers
gain access to new markets
for livelihood products
Rural customers
buy products that improve their
earnings and save them time
and money at their local shops
increase their earnings by up to
60% through unique, differentiated,
higher value livelihood products
8. 8
OPPORTUNITY
We’re the only player focused on expanding shops’ offerings through
curated livelihood products beyond Tier 3 cities
Urban
Tier 1 and 2 cities
Rural
Tier 3 and beyond
Legacy products
(CONSUMABLES)
Moving products that
are already available
Livelihood products
(DURABLES)
Moving products that
create value
Suppliers
(limited resources for
rural reach)
Local wholesalers
(single sector)
9. 9
Essmart is already impacting 1M+ people and will reach 15M people within 3 years
IMPACT
22% of pin codes reached
26 branches
3 states
6000+ shops on platform
22% average increase in
monthly shop earnings
1.2 million end users reached
812M rupees saved
111M hrs of increased productivity
(500 hours per farmer annually)
50M kg of CO2 emissions averted
10. 10
TEAM
We understand engineering products, agriculture, and rural markets
We have a deep understanding of rural livelihoods and needs, and the constraints and opportunities faced by rural retailers. We
have unparalleled product design knowledge for curating impactful products for a changing rural landscape.
Founders Leadership
Jackie
Executive Chair
Prashanth
Chief Executive Officer
Poonacha
Chief Growth Officer
Shanina
Projects &
Partnerships
Vinay
Technology
Bavima
Finance
Chanakya
Sales
Lokanath
HR
Board
Adrian
elea
Jayan
Serial entrepreneur
Taylor
Farther Finance
Farahnaz
Insaan (observer)
The Board also
includes Jackie
and Prashanth
11. 11
MILESTONES
Reaching EBIDTA positive
through proven technology
efficiencies and rural market services
Growing our product portfolio
to include more higher-value
productive use of energy products
Developing our tech platform
and unique digital services that
grow rural shops’ sales and impact
We are currently fundraising to accelerate our impact on rural livelihoods and
reach all-company profitability, capitalizing on the recent digital scaling of our
network
12. 12
Join us in growing rural livelihoods
Massive market
15M local retail shops accounting
for 88% of retail spending
900M rural Indian consumers
Agricultural machinery market growing at
10.8% CAGR to $22B in 2028
Scalable, curated platform
Efficient digitization and aggregation
of existing last-mile retailers
Agricultural livelihood products unlock
rural revenue earning potential
Digital and in-person support grows shops’ sales
Proven impact
Only rural network for durable, life-
improving products for rural livelihoods
Impacted over 1.2M end users through
300,000 life-improving products
Profitable unit economics at the last mile
14. 14
Essmart also helps Startups & Organisations to create-for-rural with Market Research & Product Testing
Beta testing
1
Market testing
2 3
Research experience
Field Data collection, RCT & Focus groups
and Evidence for Policy studies
Demographics, Design &
Functionality, Ease of use, Pricing
analysis and Potential names
Pricing & Packaging Analysis,
Customer feedback, Expected Dealer
margins, Go-to market strategy
15. 15
Previous market testing clients
We've conducted diverse trials for established brands like Bosch, Panasonic, and Sunking, helping
them make informed decisions and achieve successful launches.
16. 16
Essmart helps Customized Rural Marketing Campaigns
Campaign strategy development
1
On-the-ground execution
2 3
Metrics and insights
Detailed metrics and insights on the impact of
your campaign, including sales data, customer
feedback, and social media analytics. We also
offer live campaign footage for a firsthand
look at the impact of your campaign!
A customized campaign strategy that aligns
with your objectives and resonates with your
target audience.
A campaign on the ground, providing promotional
materials, conducting product demonstrations and
sampling, and ensuring that your messaging is
effectively communicated to target customers.
17. 17
Previous rural marketing clients
We've conducted rural marketing campaigns with brands like Bosch, Husqvarna and Sunking,
helping them drive
