THE model need investment to be established in its phase.

1. Either any member of our management team or We, the
founder members of the company, are Not from any IITs
or any IIMs or from any prestigious management school or
University or Our business- model is not a copy- paste
model of any so- called successful start-ups.
So, if your criteria for having a look
at any business model is such, then sorry sir, your time is
very precious. Ignore it.
To Organize retail market with our exclusive Mom –n-
Pop stores ANAND HAAT And To Establish an
exclusive retail supply chain making every unit of the
chain interdependent for more profit, more facilities,
more relevance, more sustainability and least
competition.

2. Exclusive retail- supply chain model with establishment
Of Mom- n - Pop stores
I. One store within every 1000 population OR at every
200m distance in highly populated area.
II. Would be chosen from existing Mom- n-Pop stores.
III. Capital investment for products in the store from the
owner of the store.
IV. Managed and Regulated by ANAND HAAT.
V. Equipped with latest technology via internet of things
For on- line services.
COMPANY STOCK
Mom-n-Pop store
CUSTOMER
 IN THE MODEL
Mom-n-Pop store

3. VI. Home- delivery available.
VII.
VIII. In phase- II (Strategy-wise), would be a service- kiosk
For
a. Peer- to -Peer money lending.
b.Real- estate properties business (sell, purchase,rent).
c. Labour -management
d.Sell ,purchase of agro products
e. Logistics service
f. Hotel booking, flight-rail ticket Booking.
g. Mobile- balance recharge.
h.Old- new products sell, purchase.
i. Medicine.
j. Insurance – service.
k. Every service directly or indirectly that could
generate revenue to us via our network –portal.
Store
Online
ANAND HAAT
haatthhaatyth
aat haath

4. Within every 1,00,000population.
Capital investment for products in the stock from the
owner of the stock.
Management and regulated by ANAND HAAT.
3% Commissionto the stock owner on every transaction
from the stock.
 A general customer , a farmer , a labour , a service
provider, hawker, vendor, whoever want to get profit
from our business–model.
Our exclusive stock
CUSTOMER

5. Any establishment , any company , Go- down owner , a
processing unit , the company ANAND HAAT itself ,
whatever establishment wants to be an unit of the
business model , for more profit , more facilities , more
relevance, more sustainability and least competition .
COMPANY

6. Bank A/C-
C n F
Stock
Other Retailers & Our Exclusive
Mom n Pop Stores
Products
Managed & Regulated ByANANDHAAT Products
Stock
Logistics Cost From ANANDHAAT
Other retailers
Or
Our Mom n Pop stores

7. V. Every stock and our exclusive Mom-n-Pop
stores would be interconnected via IOT with
ANAND HAAT through retail supply
management software (Intranet) on real- time
basis.
VI. The software would facilitate us to know,
register and understand about availability sell
and other things (Purchase-record of every
stock, customer & Mom-n-Pop stores) so that
every transaction could be managed and
regulated by ANAND HAAT on real -time basis.
VII.Every stockist and the owner of our exclusive
Mom-n-Pop store should have to deposit a pre-
defined amount to ANAND HAAT Bank A/c.
ANAND HAAT is not going to invest any capital
in any stock or our exclusive Mom-n-Pop stores.
Logistics cost from the retailer or the owner of
the Mom-n-Pop stores

8. Present retail supply chain
C n F
Regional distributor
Super-stockist
Stockist
Whole seller
Retailer
(Mostly in rural areas & Tier 3-4 towns)

9. Revenue Margin from CnF to Retailers
C n F to Retailers
I. Branded products- 30-35%
II. Non Branded Products- 40-50%
III. Highly Consumed products- 25-30%
(with high logistics cost ex; Sugar, wheat , rice
,salt ,edible oil etc.)
Sell- Ratio
Branded:- Non branded products
25-30% : 70-75%
Our exclusive supply chain
C n F
Stock
Other Retailer and Our Mom-n-Pop
stores

10.  Revenue Margin taken by
Logistics cost – -7-8%
Stock owner -03%
Retailer -10%
Cash back offer to retailer - 06%
Total- 26-27%
 Revenue margin for ANAND HAAT
2-3% on every transaction
 Definitely to have revenue 4-5% on
every transaction. We must have
to access to C n F and logistics
service at reasonable cost.
 Revenue- 3-4 %
(After all expendituresemployee-
salary, management- cost, sale- tax,
service - tax, software- maintenance
cost)

11. Addressable Market (Area- wise)
At first – Rural areas
Tier 3-4 towns
Tier 2 towns
Tier 1 towns
Metro cities
Products- wise
At first – grocery products
Vegetables
Cosmetics general stationary items
Every products that could be available via ANAND
HAAT business platform (mostly decided by demand-
wise, area- wise , strategy- wise )

12.  State -wise
Jharkhand, Bihar, Bengal
Uttra Pardesh, Madhya Pradesh
Rest of India
In District wise
At first, Sahibganj , Pakur (in Jharkhand)
Dumka ,Deoghar,Jamtara, Godda
(All in Jharkhand)
Murshidabad, Maldah (West Bengal)
Bhagalpur, Katihar(Bihar)
(Rest districts in Bengal, Bihar and Jharkhand)
Retail Market segment on capital- basis
I. 1000-5000 Rs – Small Vendors
II. 5000-20000 Rs- Very small retailers
III. 20000-100000 Rs- small retailers
IV. 1 Lakh- 5 Lakh Rs - general Retailers

13. (Our Mom-n-Pop stores would be chosen from
the segment)
 About 4 retailer –segment delivery- strategy
I. Delivery to shop
II. Delivery to shop
III. Delivery to shop and delivery from stock point
IV. Delivery from stock point
 Turn over- wise ( G M V )
I. Grocery Market of our country =22 Lakh Crore
Rupees, growing with 7-9% / year
II. Grocery Market of rural areas Tier 3-4 towns in
Jharkhand, Bihar and Bengal = 63,000 Crore
Rupees.
Target Market of Jharkhand, Bihar and Bengal =20000
Crore Rupees within one year from the first day of
establishment.

14. I. Area- wise
 In Rural Areas, Tier 3-4 towns, local whole
sellers are our competitors.
 In Tier 2 & 1 Towns and Metro cities,
Present Supermarkets, Hypermarkets.
 To have an edge over the competition,
6% cash- back offer to every retailer on
every purchase on every products and 10%
cash- back offer to every customers on every
purchase on every products.
 Stock Retailer
A retailer purchase of 10,000 Rs. from our stock
within one month
10,000 Rs
1 Oct 2017 31 Oct 2017
Cash back on 1 Nov 2017 = 600 Rs to the retailer
6% Cash- Back
COMPETITION- ANALYSIS

15.  If a customer purchase of 3000 Rs within one month.
3,000 Rs
1 Oct 2017 31 Oct 2017
Cash- back on
1 Nov 2017 = 300 RS to the customers.
 In Phase -II (Strategy- wise )
Again, Cash- back to the customer on 1 Nov 2018 =300 Rs
i. e. 20 % Cash- back (10% after one month and again
10 % after one year to the customer)
 The cash -back offer to customers would also be
available from our chosen exclusive Mom-n-Pop stores
after the establishment of such stores on each and
every Corner.
Till then, the cash back offer to
customers would be available from our stocks.
Lots of strategies to have an edge over competition
would be floored one by one.
STOCK CUSTOMER
10% CASH -BACK

16. In the cash- back offer, a customer doesn’t need to
purchase a particular product of a particular company.
The offer available on every product of every company
on a competitive market- price.
In Tier 2-1 and metro cities
 Mom-n-Pop stores would be in walking distance.
 Home delivery.
 On -line purchase and order.
 Just order before walking to the store and just collect
on arrival.
Every Mom-n-Pop stores would be GPRS located with
availability of goods on real- time basis

17. Fund sought= 3 CRORE Rupees
( for one- year)
FUND
MANAGEMENT
ADVERTISEMENT
SOFTWARE
MAINTENANCECOST
EMPLOYEE- SALARY
Fund sought & its uses

18.  Return = 20x Investment.
 After just completion of 3 years from the
date of investment.
 If commitment for return not fulfilled, the
ownership of the company would be
surrendered to the investors so that the
committed return could be assured.
 Any conditions for investment could be
negotiated.
Its return (exit -plan)

19.  DIRECTOR
I. Anand Raj (33 years old)
MSc (mathematics)
Patna science college, Patna
 From -2007 to 2010
Served in Indian railways with different – different designation in Salem
(TN) Trichy, Erode & Bhuwneshwar (Odisha).
 From 2011 till now
VLW, an Jharkhand Gov. employee
The job for agriculture - development
 UPSC interview faced twice – 2009 & 2010
 Interview faced
4th
JPSC 2012
In contract farming, last three years.
In the business – model, from January 2016.
 Have explored almost everywhere of the 10 above mentioned districts
for contract farming and getting business opportunities in agro –
sector.
Have profound understanding of agribusinesses, especially in farm –
products from fields to markets.
Intermittently do businesses as a mediator or broker to understand the
underlying potentials and hindrance in agro – businesses.
WHO WE ARE

20.  At first, establishment of a multistate co-operative
Was conceived.
But when the Indian Gov. put ban on working
Multi state co- operative society more than
two states. The idea was abandoned.
 PRABAL – promotion of rain-fed and barren land.
 from Jan 2016, I am on leave on no – work – no – pay
basi from our job to deliver 100% in the current business-
model .
II. Sudha Raj (29 years old)
 Ma (political science)
 My sister & adviser
 For having assistance in dealing with rural women and
especiallyin understanding the professional behaviour of rural
women.
 Assistance in strategy- development and its implementation

21. Now, 4 employees working with us. One for data register
on computer and rest three for field–work. With the
employees, we visit each and every retail shop and tell them
about the new business model and cash- back offer and ask
them to join our exclusive retail supply chain. We ask them
4-5 questions and after getting answers of at least 2-3
questions. We decide how to make them join our retail
supply chain.
Working in our Block UDHWA with population 1, 30,000
with 27 Panchayats with 17 wholesalers & 643 big, smallor
very small retail-shops.
Only 7 wholesalers are chosen from different – different
location where “ANAND HAAT” Board displayed.
More than 70 lakh rupees transaction being registered by
these wholesalers every month through ANAND HAAT.
MANAGEMENT TEAM (WITH WHOM):-
At present

22.  Every exclusive Mom n Pop stores would work as a service -kiosk for
above mentioned services.
 The store owner would work as choukidar or vigiltant who would
always keep an eye over every business or transaction within its own
respective area.
 OUR OFFERS IN PHASE-II


 After completion of 5 year from the date
PHASE-II (STRATEGY-WISE)
After the establishment of Stock & Mom- n -Pop store in
JHARKHAND ,BIHAR,BENGAL i.e. achieving TURN-OVER of
20,000 CRORE rupees, PHASE-II would be implemented.
SELLER
Real estate propertiesVIA ANAND HAAT
BUYER
Assume the properties price = 50 LAKH rupees
BUYER
Deposit 50 LAKH
ANAND HAAT Bank A/C
Pay 50 LAKH
Afterdeduction
Company
commission
Seller
Seller
BUYER
ANAND HAAT

23. The offer would include every business (Hotel booking, flight
booking, purchasingfrom our Mom-n- Pop stores ,online
purchase via ANAND HAAT portal, purchase including (vehicles,
two wheeler, four- wheeler, truck, tractor, software –hardware
products)
Hotel booking ,flight booking, grocery products, on-line
purchase from our web portal for one years
on 1 November 2023=50,000rupees cash- back to the customer.
(The customer are not going to pay even one rupee extra. Every products & service
would be available at competitive market- price.)
 100% cash- back offer after 5 year would be available
Up to Turn - over 1LAKH crore rupees.
 Then 100% cash- back offer after 7 year
Up to turn over = 5 LAKH crore rupees.
 Then 100% cash- back offer after 10 year
Every time on every transaction
 Purchasefromour Mom –n – Pop stores for 5 year
50,000 Rupees
1Nov 2017 1November 2018
5 LAKH RUPEES
1 Nov 2017 1Nov 2022

24. The customer would get health insurance of 5LAKH rupees for
next 12 years .
 Health- premium would be paid from ANAND HAAT.
Every transaction, every business via ANAND HAAT via
our business-model is just a step forward do manage
agribusiness of the country. 50% directly, 50 %
indirectly.
Every offer provided by ANAND HAAT would establish our
position in brokerage, production and management of
agro - products of the country i.e. from farm-fields to
customers.
 Rigorous exploration in agro- market, retail -market,
brokerage in agro –products and door – to – door contact
with customers ,farmers, labours, producers with our
field- staffs for last 4 years have developed a profound
experimentally- tested strategies.
Revenue- margin in agro products from farm- field to
retailers via processing unit via Mandies or Gallas via
stockist is
 Step by step
Our target revenue- margin in agro products = 20-50%
AT LAST
150-200%

25. It may be possible that lots of essential subjects in the
business-model does not get prominent discussion.
Interested investors from hotel – booking, flight- booking
,real- estate business or brokerage or peer – to –peer
money lending or on-line /off- line business- sell or agro -
business.
Please be part of our establishment and assist us
professionallyin fund – raising for the establishment of our
business model of 1st- phase.
So that in 2nd phase, both could assist in having an edge over
competitors and building a formidableempire in retail –
sector, ,real-estate business and brokerage in agro products.
 The investment of only 27-30 crore rupees in the
business –model, the model can be established in
everywhere in the country. The model is self-
sustainable after establishment in 10 above
mentioned districts. With 100% cash -back in 5
year &20% cash- back in one year ( concretely,not
virtually like other on-line service providers) with
restoration of Mom n Pop stores can establish a
formidable Business-Empire in hotel,flight-
Booking,grocery n agro- products retail
market,real- estate brokerage,peer-to-peer money
lending.
Thank you for having a look at our business -plan.

26. ANAND HAAT
PRABAL TRADECOM PVT LTD
U74999JH2016PTC008703
UDHWA,RAJMAHAL,SAHIBGANJ,JHARKHAND
CONTAT NO- 9534910818
E-MAIL- anandhaat@gmail.com