Telling personal stories is the most powerful way to spark innovation in a company within a short time period like 5 minutes. The document introduces Wisdom Circles, which are highly engaging sessions where employees share personal stories from their work experiences that contain meaningful insights and lessons that can inspire others. Sharing these types of stories through Wisdom Circles is a better approach than other common methods like presenting data, best practices, or case studies, as stories transmit knowledge and wisdom in a memorable way.