As presented to the Association of Fundraising Professional (WNY Chapter), I gave a primer on how Obama used online social networks (among many communication tools) to empower supporters and raise an incredible amount of public funding.
6. How Obama did for the 2008 Election
• 8.5 million more ballots cast; 200 more
electoral votes than Senator McCain
• Social networks, e-mail advocacy, text
messaging, online video
• Converted everyday people into engaged
and empowered volunteers
• Obama is now the first president to
govern with BlackBerry in hand…
13 million advocates at his fingertips
“Barack Obama’s Social Media Toolkit” by Monte Lutz (Feb 2009)
http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit
9. In 2004, Howard Dean’s campaign was among the first to
harness the Internet for political fundraising.
Internet Revolutionizes Campaign Fundraising: Successful fundraising efforts appeal to average people online (July 10, 2008)
http://www.america.gov/st/elections08-english/2008/July/20080710130812mlenuhret0.6269953.html
17. obama by BohPhoto Change Has Come to America by Tony the Misfit
No. of “Obama” photos on
Flickr.com = 660,315
A Vision for America by Tony the Misfit Jan08 378 by Lord Jim
19. 14K gold Obama YES WE CAN
pendant by strandbyme
Obama Rocks print by toastmania
No. of handmade “Obama”
items on Etsy.com = 2774
peth
Barack Obama painting by Robin Huds
Obama Inspired Lim
ited Edition
BATMOBAMA and R
OBIDEN Giclee Prin
ts
by PaulyPants
Obama NEW ERA T-shirt
Obama Necklace DESIGNER
by 57thirtythree
by LePhotique
30. Tiers of Social Media Engagement
Recruit others to donate
ADVOCATE Create a group
Host an event
Post pictures/videos
SOCIAL Write a blog post
Join a group
Create a profile
Post a comment
PERSONAL
Make a donation
Sign up for e-mail/SMS
Friend on social networks
“Barack Obama’s Social Media Toolkit” by Monte Lutz (Feb 2009)
http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit