A Guide To Blogging For The Uninitiated

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A presentation on blogging, aimed at university librarians. Mixes in elements from earlier slides.

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  • Success by what metric?<number>
  • Open systems, crowdsourcing. I talk about you, you talk about me<number>
  • Keywords and blog name matter!<number>
  • Take a look at postrank for eclectic dreams<number>
  • With good titles and categories<number>
  • A Guide To Blogging For The Uninitiated

    1. 1. A
Guide
to
Blogging
for
the
 Unini2ated
 Knowing
your
RSS
from
your
elbow
and
other
 lessons
in
the
social
web
 Matt
Machell,

 Presentation
for
Library
Services

 at
Birmingham
City
University
June
09


    2. 2. A
blog
is
a
website
 (but
optimised
from
the
lessons
learned
in
ten
 years
of
online
publishing) 

    3. 3. A
blog
might
have
 
 •  Articles
in
reverse
chronological
order
 •  Comments
 •  Tools
like
RSS
feeds
 •  None
of
the
above

    4. 4. A
blog
is
an
easy
to
use
tool
for
 ge:ng
your
content
on
the
web 
 How
easy?
Let’s
see…

    5. 5. Wri2ng
about
the
actual
subject 

    6. 6. Some
blogs
I
like
 •  Seth
Godin’s
Blog
 http://sethgodin.typepad.com/seths_blog/
 •  Mashable
 http://mashable.com/
 •  Signal
Vs
Noise
 http://www.37signals.com/svn/

    7. 7. Some
blogs
I’m
involved
with: 
 •  The
Mental
Health
Lecturer's
Tea
Party
 http://blogs.bcu.ac.uk/mentalhealth/
 •  The
Multipack
 http://multipack.co.uk/blog
 •  Newdadsite
 http://newdadsite.com/

    8. 8. But
you
might
be
more
interested
in: 
 •  The
Blog
Worm
 http://theblogworm.blogspot.com/
 •  Confessions
of
a
Science
Librarian
 http://scienceblogs.com/confessions/
 •  The
Shifted
Librarian
 http://theshiftedlibrarian.com/

    9. 9. Special
Men2on
 •  Electronic
Resources
at
the
Unversity
 http://eresource.wordpress.com/

    10. 10. Blogs
are
about
what

 interests
people
 What
interests
you? 
 Politics,
hobbies,
careers,
life? 

    11. 11. Why
blogging
works
 •  Web
native
platform
 •  Has
an
authentic
voice
 •  Interactive
 •  Takes
advantage
of
the
network

    12. 12. RSS/Feeds 
 •  Allow
you
to
follow
blogs
without
visiting
 •  Included
in
modern
web
browsers
 Internet
Explorer
7,
Firefox,
Safari
 •  Best
with
an
aggregator
 netvibes.com,
google.com/reader


    13. 13. Comments 
 •  Are
often
more
useful
than
the
article
itself
 •  Help
you
build
&
improve
your
content
 •  Need
moderation
 Oh,
and
there’s
lots
of
spam
comments, 
 but
we
have
Akismet 

    14. 14. Trackbacks
&
Pings 
 •  Trackbacks
tell
you
if
another
blog
links
to
 you
 •  Pings
tell
services
that
you’ve
updated
 They’re
useful
for
discovery! 

    15. 15. The
Wider
Web
 Blogs
harness
and
embed
other
services
like:
 •  Twitter
 twitter.com/shuckle
 •  Flickr
 Flickr.com/shuckle
 •  Slideshare
 Slideshare.net/shuckle

    16. 16. Feedback
Loops 
 •  On
the
internet
somebody
is
always
 interested
 •  Conversations
grow
your
readership
 •  People
who
are
interested
contribute

    17. 17. A
blog
could
be
your
 
base
on
the
web
 (What
you
put
in
that
“your
website”
field
 when
you
sign
up
for
services)

    18. 18. A
good
blog
is
a
CV
 •  Shows
your
expertise
 •  Shows
your
industry
awareness
 •  Shows
your
personality
 This
might
not
be
the
best
thing…

    19. 19. Never
say
anything
online
you
 wouldn’t
want
your
mother
or
 employer
to
read 

    20. 20. The
Brand
of
You
 (But
we
get
your
reflected
glory) 

    21. 21. Find
&
Engage
Your
Tribe
 •  Decide
what
you’re
passionate
about
 For
me
web
design,
web
development,
accessibility
 •  blogsearch.google.com
 Look
for
your
favourite
subject,
blog,
area
or
even
your
name

    22. 22. Go
where
people
are
 Get
out
there
and
engage!
 

    23. 23. DO
NOT
SPAM

    24. 24. Making
a
blog
“successful” 

    25. 25. Q:
“Why
isn’t
my
site
number
one
 on
Google?”

    26. 26. A:
Because
a
web
page
is
not
a

 web
presence.

    27. 27. The
link
economy
 People
find
pages
via
other
pages
 •  Links
mean
Traffic
 •  Links
mean
Pagerank
 •  Which
means
more
traffic


    28. 28. Linkbait 
 •  Something
useful
 Whitepapers,
how
to
articles
 •  Something
remarkable
 The
first
article
on,
top
ten
lists
 •  Something
people
must
share
 
definitive
references,
reviews


    29. 29. Other
Ways
of
Ge:ng
Links 
 •  Bookmark
services
and
directories
 delicious.com,
top
ten
X
posts,
stumbleupon

 •  Talk
to
other
blogs
 post
comments
on
other
blogs,
link
to
them
 •  Use
networks
 linkedin,
facebook,
forums,
mailing
lists,
local
networks
and
twitter

    30. 30. Talk
About
Other
People
 •  Write
a
review
 I
wrote
about
a
web
accessibility
book
 •  Write
about
an
event
 I
wrote
about
conferences
I
attended
 •  Write
some
commentary
 I
wrote
about
problems
businesses
have
understanding
accessibility’s
benefits

    31. 31. Measuring
Impact
&
Engagement 
 •  Stats
and
Analytics
 Where
did
visitors
come
from?
What
did
they
view?

 What
did
they
search
for?

 •  Tools
to
track
impact
 Postrank.com
,
blogsearch.google.com

    32. 32. Example
 •  Pick
two
concepts
popular
in
your
niche
 Jquery
and
Twitter
 •  Write
a
post
that
combines
them
 Project
Twitter
 •  Seed
the
link
 delicious.com
>
Ajaxline
>
Jquery
on
Twitter
 •  Watch
as
traffic
spikes
 200+
viewers
in
24hrs

    33. 33. All
this
takes
 
 2me
and
effort 

    34. 34. A
blog
is
not
the
 
 solu2on
to
every
problem
 •  Not
article‐based?
 •  Private
information?
 •  Official
information
channel?
 •  Tone?
 What
problem
are
you
solving? 

    35. 35. Need
Support
or
Advice?
 •  Brum
Bloggers
and

 The
Social
Media
Surgeries
 http://www.paradisecircus.com
 •  School
of
Media
 •  CICT
and
Marketing

    36. 36. Blogs
About
blogging
 •  Copyblogger.com
 Writing
for
the
web
 •  problogger.net
 Blogging
tips
and
tricks

    37. 37. Q:
How
do
I
get
to
number
one
on
 Google? 

    38. 38. A:
About
6
months
worth
of: 
 •  Posting
on‐topic
articles
 •  Using
the
right
categories
 •  Building
links
and
connections
 Not
stopping…

    39. 39. Bonus
Links
:
 
 Useful
library‐focused
material 
 •  Inspiring
the
iGeneration
conference
wiki
 http://inspiringtheigeneration.wetpaint.com/


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