A presentation about current content marketing strategies, trends, tips and statistics.

1. Hello!
2015 B2C Content
Marketing Strategy

2. Content Marketing Today
Customer Journey
Content Strategy

3. “A strategic marketing
approach focused on
creating and distributing
valuable, relevant, and
consistent content to attract
and retain a clearly defined
audience—and, ultimately,
to drive profitable customer
action.”
—Content Marketing Institute

4. social Media
enewsletters
articles
illustrations
videos
events
blogs
branded
tools
microsites
infographics
mobile
apps
Content Marketing Tactics

5. 69%
5,000 marketers surveyed
are creating more
content now than
a year ago
Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

6. Change in B2C Content Creation
(Over Last 12 Months)
Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

7. Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,
Challenges that B2C Marketers Face

8. Rate the Effectiveness of
Their Organization’s Use
of Content Marketing
Percentage of B2C Content
marketers who…
Have a Content
Marketing Strategy
Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

9. Organizational Goals for B2C
Content Marketing
Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

10.
Customer Journey

11. Customer Journey to Online Purchase
https://think.withgoogle.com/customer-journey-to-purchase/

12. Customer Journey to Online Purchase
https://think.withgoogle.com/customer-journey-to-purchase/

13. Use the Content Matrix
to help assess the
type of content
you want to create

14. Content Marketing Matrix

15. B2C Content Marketing Tactic Usage
Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

16. Facebook continues to be
social media site
the most popular

17. B2C Content Marketing Social Media
Platform Usage
Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

18. Facebook reaches
no matter your age,
a wide demographic
income, education
or location

20.
Content Strategy

21. segmented
Content should be developed &
by different
content categories

22. Golden Ratio

23. Owned content
into multiple posts
should break up
to be shared

25. Content calendars
wide variety of
should display a
content types

26. Content Calendar

27. Once you’ve
to monitor engagement
it’s important
and insights
published content

28. Thank You.
2015 B2C Content
Marketing Strategy