17. SO ANYWAY WHAT’s UP WITH YOU?
Have you conducted remote testing before?
Most important thing to get out of today?
Biggest concern about remote research?
Thursday, October 1, 2009
18. IT’S TIME TO BREAK OUT YOUR
LAPTOP
AND GET ON THE WIFI
Thursday, October 1, 2009
21. Remote Research
In person
Remote
Definition:
Research where the
participant is not
sharing physical space
with the researcher.
% of qualitative research
done remotely*
*Source: BP’s best guess
Thursday, October 1, 2009
37. TIME-AWARE Tasks
Told to find purple pumps. Has to wear this for sister’s wedding this
weekend.
Doesn’t care.
Whole different interview.
Thursday, October 1, 2009
39. Change on the fly
“No one seems engaged in the laptop customizer”
“Let’s add questions about who they get recommendations from”
Thursday, October 1, 2009
40. EXERCISE
JUMP IN THE POOL
Groups of 5
Pick one moderator
and one participant
10 minutes of
moderating
Thursday, October 1, 2009
41. MODERATOR Instructions
Your partner has the same puzzle
Goal: find out what’s hardest about it
Hint: ask them to give you a play by play of what
they are doing
Follow along with your puzzle (remote puzzle
sharing?)
NO helping, even if you could.
Thursday, October 1, 2009
42. A PrizE
First person to finish the puzzle wins a
hand-imported organic Rococo chocolate
bar with four flavors to choose, including
bacon, if you’re into weird stuff.
Thursday, October 1, 2009
58. Re-script for remote
“Ok, I’d like you to start from the homepage,
pretend you are shopping for groceries for
a party, and buy some paper plates.”
Thursday, October 1, 2009
60. Recruiting
Same: Good talkers
Same: Demographic fits
Thursday, October 1, 2009
61. Recruiting
Same: Good talkers
Same: Demographic fits
Different: Relevant current tasks
Different: Compatible tech
Thursday, October 1, 2009
62. LogisticS: What & How
Provide test
target
Access
Credentials
Thursday, October 1, 2009
63. Logistics: Who & When
How to connect with the user
(we’ll discuss in Tools)
Managing time zones
Session length
Thursday, October 1, 2009
64. Paying Incentives
Collect minimal
personal info
Deliver quickly
Appropriate for
location
Thursday, October 1, 2009
65. Advanced planning:
hybrid studies
Numbers actually do lie sometimes
And they don’t tell you the why
3-5 remote interviews is all you need
Thursday, October 1, 2009
69. We all need people
Relevant tasks
Compatible tech
Good talkers
Demographic fits
Thursday, October 1, 2009
70. Gold Standard
Live recruiting
Get as close as you can
Thursday, October 1, 2009
71. Recruiting Options
Ethnio
Links or house ads to online forms
Recruiting agencies
Customer email lists
Panels
Craigslist/online ads
Thursday, October 1, 2009
72. use Ethnio when
Website access
Some budget
Quotas are relatively simple
Thursday, October 1, 2009
73. use forms when
You can place a link but not code
Low budget
Quotas are relatively complex
Options:
Google Docs
Wufoo
Thursday, October 1, 2009
83. Screener constraints
Keep it short
Different from surveys
Who gets paid?
Combining is clever
Thursday, October 1, 2009
84. Remember the Point
Tasks that align with research goals
Technical compatibility
Control demographics
Thursday, October 1, 2009
85. EXERCISE
Create a live recruiting screener
Ethnio or Wufoo
10 questions max
15 minutes
Technical compatibility
Control demographics
ethnio.com escape / escape
Thursday, October 1, 2009
90. 5 easy pieces
Talk to the user
See what they’re doing
Take notes (optional)
Involve observers (optional)
Record audio & video (optional)
Thursday, October 1, 2009
91. Communication
phone Skype / VOIP
Reliable Cheap or free
Can be expensive Harder for users
for international Can combine with
Conference calls screensharing to
needed for stress user’s
observers connection
The Past The Future
Thursday, October 1, 2009
138. 3 points of failure
Technology
yours
participant’s
observer’s
Recruiting
Scripting
Thursday, October 1, 2009
139. Control what you can
control
Which is, your set up.
You wouldn’t go backpacking
without checking your gear.
Do it 24 hours in advance. Or else.
Thursday, October 1, 2009
140. Prepare for what
you can’t control
User’s dog trips over power
cord
Internet affected by local
weather
User can’t install
Doesn’t know how to install
Thursday, October 1, 2009
141. Mid-Session
Tech
Problems
Thursday, October 1, 2009
142. Live Recruiting
Problems
What if they gave a study and nobody
came?
Thursday, October 1, 2009
143. Increase exposure
When you’re not getting
enough views
When the wrong type of users
are responding
Thursday, October 1, 2009
144. Increase incentives
When it’s cheaper
When you’re almost getting enough
When segments are tough
Thursday, October 1, 2009
145. Switch methods
When base traffic level isn’t high enough
Thursday, October 1, 2009
147. The bottom line
If they’re not engaged,
something’s wrong.
Thursday, October 1, 2009
148. Burn the script
Find out what matters.
Thursday, October 1, 2009
149. SPONSORS
Rosenfeldmedia.com - 20% off everything at with
discount code: TRIUPA
Loop11.com - use the referral code “Escape the
Lab”
UserZoom.com - 20% discount on any of the four
licensed plan. Discount Code: Bolt&Peter
Thursday, October 1, 2009
150. quick feedback!
GO TO escapethelab.coM
Thursday, October 1, 2009