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On demand v1 webvisions

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It used to take days to set up a single day of product usability research. Between the manual labor of finding and qualifying users, organizing the process, and finally moderating and analyzing sessions, it was one of the most time-consuming and expensive tasks in interface development. With the creation of web-based tools for user research, there is now an abundance of ways to quickly observe and gather real-world behavioral data from users. Unfortunately, there is also an abundance of ways to collect garbage. We'll cover a lightning fast overview of the tools and methods that are worthwhile, and the five basic categories all UX research tools fall into.

Published in: Technology

On demand v1 webvisions

  1. 1. ON DEMANDUSER RESEARCH
  2. 2. flickr.com/clern
  3. 3. oh 60 YEARS AGO ai , f ay e
  4. 4. 20 YEARS AGO us e rre s e a rcb tool s
  5. 5. Some thoughts on analyticsWhat do helicopters do in action movies? Explode
  6. 6. GunnarCreative director developer UX interactiongraphic visual designer product managerCEO IA.
  7. 7. Gunnar’s Boss.He’s always on a plane and loves birds.
  8. 8. Oy Gunnar, I want to savesome money on research.
  9. 9. Sure, Boss.Let’s intercept& observe 10users live withscreen-sharing,and do 10 self-moderated withusertesting.com
  10. 10. Okay, nerd.
  11. 11. 2PRINCIPLES
  12. 12. COMBINEONLINE METHODS Or Die
  13. 13. Die?Seems harsh.
  14. 14. TIME ISEVERYTHING
  15. 15. Since 2007
  16. 16. Can tools make us better researchers?
  17. 17. TITLE TEXT
  18. 18. remoteresear.ch
  19. 19. 5CATEGORIES
  20. 20. ModeratedSelf-Moderated For A Long TimeAutomated Live ConceptualAutomated StaticWeb Analytics
  21. 21. Talk To PeoplePeople Talk To A Machine For A Long TimeTasks On A Live Site Tasks On ConceptsTasks On ImagesFancy-Ass Analytics
  22. 22. InsightAmmunition For Ad AgenciesMore Ammunition I.A. & NavigationStill More AmmunitionJust Better Analytics
  23. 23. ModeratedSelf-Moderated For A Long TimeAutomated Live ConceptualAutomated Static Deep Behavioral UXWeb Analytics Insight
  24. 24. Moderated OpinionsSelf-Moderated For A Long TimeAutomated Live ConceptualAutomated StaticWeb Analytics
  25. 25. Moderated Ad Agencies Love ItSelf-Moderated For A Long TimeAutomated Live ConceptualAutomated StaticWeb Analytics
  26. 26. Moderated Jared Spool Hates ItSelf-Moderated For A Long TimeAutomated Live ConceptualAutomated StaticWeb Analytics
  27. 27. Moderated Jared Spool Hates ItSelf-Moderated For A Long TimeAutomated Live ConceptualAutomated StaticWeb Analytics
  28. 28. remoteresear.ch
  29. 29. Back to me.
  30. 30. TEXT
  31. 31. PROTOTYPES, WIREFRAMES, SKETCHES?
  32. 32. HECK YES.
  33. 33. 60% PROTOTYPE RESEARCH
  34. 34. 10 YEARS244 STUDIES2,915 PARTICIPANTS(MODERATED)165 ORGANIZATIONS22,310 HOURS
  35. 35. SOCIAL IMPACT OF TECHNOLOGY
  36. 36. A DINOSAUR FAMILYEXPLAINS INFORMATIONARCHITECTURE
  37. 37. So Gunnar, how do werecruit for remote studies?
  38. 38. Quickly.
  39. 39. RECRUITING OPTIONS Realness Grab someone in the hallway Grab someone who isn’t directly involved in your project IM your friends for a quick look Panels and recruiting agencies Real customers from marketing lists Site intercepts
  40. 40. RECRUITING OPTIONS Ethnio Links or house ads to online forms Recruiting agencies Customer email lists Panels Craigslist/online ads
  41. 41. Use Ethnio whenWebsite or twitter accessSome budgetQuotas are relatively simple
  42. 42. USE FORMS WHENYou can place a link but not codeLow budgetQuotas are relatively complexOptions: Google Docs Wufoo
  43. 43. CRAIGSLISTWhen other methods don’t workNo doughTakes a whileEmbarrassing to admit to yourfriends
  44. 44. Paying IncentivesCollect minimalpersonal infoDeliver quicklyAppropriate forlocation
  45. 45. AutomatedRemote Research Tools
  46. 46. USABILLAClicks & QuestionsHeatmapsYou do your own recruiting$49 - $199
  47. 47. LOOP11 (UN-MODERATED) TITLE TEXT
  48. 48. TITLE TEXT
  49. 49. TITLE TEXT
  50. 50. WHAT WE USE. A LOT.• Ethnio + GTM + iShowYouHD• Usabilla + Loop11 + Usertesting.com
  51. 51. THE FUTURE?
  52. 52. THE FUTURE.
  53. 53. Mobile RemoteResearch?
  54. 54. PORTABLE RESEARCH
  55. 55. DUAL LENSSTREAMINGFIELD RESEARCH• Livestream• Flip Cam RIP• It’s the view finder, silly• Actual duct tape
  56. 56. “I PAID TO SEE THE WHOLE ACTOR”
  57. 57. !n.

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