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Thursday, October 29, 2009
Rochester A-List
                                                       Thomas Hawks II
                Social Media Initi...
The Art of Social Media:
               It's All About Relationships


                Rochester A-List
                  ...
Agenda
                •      What is Social Media?

                •      What business opportunities does it offer
    ...
The Need



Thursday, October 29, 2009
Thursday, October 29, 2009
Thursday, October 29, 2009
What is Social Media?



Thursday, October 29, 2009
What is Social Media?



Thursday, October 29, 2009
Thursday, October 29, 2009
The Bright Side
      • Thousands of people
              can talk about you, and
              your services
      • Peop...
The Dark Side
       • Thousands of people
               can talk about you
               and your services
       • Peo...
Do You Know
          What are They
          Saying About
              You?
                             Are You Listeni...
Thursday, October 29, 2009
Social Media
                             From the Business Perspective




Thursday, October 29, 2009
Social Media
                             From the Business Perspective

                1. Social Media is about enabling...
Social Media
                             From the Business Perspective

                1. Social Media is about enabling...
Social Media
                             From the Business Perspective

                1. Social Media is about enabling...
Social Media
                             From the Business Perspective

                1. Social Media is about enabling...
Social Media
                             From the Business Perspective

                1. Social Media is about enabling...
It’s All About
                             Engagement


Thursday, October 29, 2009
It’s All About
           Engagement
          P O S T
          People             Objective   Strategy   Technology



T...
P
                             The Social Technographics Ladder

                             Creators
           People
 ...
O
       Objective
                             Five Objectives




Thursday, October 29, 2009
O
       Objective
                             Five Objectives
                               1. Listening




Thursday, ...
O
       Objective
                             Five Objectives
                               1. Listening
              ...
O
       Objective
                             Five Objectives
                               1. Listening
              ...
O
       Objective
                             Five Objectives
                               1. Listening
              ...
O
       Objective
                             Five Objectives
                               1. Listening
              ...
S
         Strategy
                             Strategy




Thursday, October 29, 2009
S
         Strategy
                                        Strategy
                             1. Create a plan that st...
S
         Strategy
                                        Strategy
                             1. Create a plan that st...
S
         Strategy
                                        Strategy
                             1. Create a plan that st...
S
         Strategy
                                        Strategy
                             1. Create a plan that st...
T
    Technology
                                       Technology
                             Social Media Categories   ...
T
    Technology
                                       Technology
                             Social Media Categories   ...
T
    Technology
                                       Technology
                             Social Media Categories   ...
T
    Technology
                                       Technology
                             Social Media Categories   ...
T
    Technology
                                       Technology
                             Social Media Categories   ...
Thursday, October 29, 2009
Business Opportunities



Thursday, October 29, 2009
Business Opportunities




Thursday, October 29, 2009
Business Opportunities
      Marketing Cost Savings




Thursday, October 29, 2009
Business Opportunities
      Marketing Cost Savings
      Increased Customer
      Loyalty




Thursday, October 29, 2009
Business Opportunities
      Marketing Cost Savings
      Increased Customer
      Loyalty
      Increased Customer
      ...
Business Opportunities
      Marketing Cost Savings
      Increased Customer
      Loyalty
      Increased Customer
      ...
Business Opportunities
      Marketing Cost Savings
      Increased Customer
      Loyalty
      Increased Customer
      ...
Thursday, October 29, 2009
Call-To-Action




Thursday, October 29, 2009
Call-To-Action
        1. Engage Social Media Expertise




Thursday, October 29, 2009
Call-To-Action
        1. Engage Social Media Expertise
        2. Analyze Customer Social Technographics




Thursday, Oc...
Call-To-Action
        1. Engage Social Media Expertise
        2. Analyze Customer Social Technographics
        3. Devel...
Call-To-Action
        1. Engage Social Media Expertise
        2. Analyze Customer Social Technographics
        3. Devel...
Call-To-Action
        1. Engage Social Media Expertise
        2. Analyze Customer Social Technographics
        3. Devel...
Call-To-Action
        1. Engage Social Media Expertise
        2. Analyze Customer Social Technographics
        3. Devel...
Let’s Start a
                             Conversation

Thursday, October 29, 2009
Thomas Hawks II
                                                HawksPro Connections
                                     ...
Thursday, October 29, 2009
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A List Social Media Presentation

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A List Social Media Presentation

  1. 1. Thursday, October 29, 2009
  2. 2. Rochester A-List Thomas Hawks II Social Media Initiative Presentation HawksPro Connections Thursday, October 15, 2009 Thursday, October 29, 2009
  3. 3. The Art of Social Media: It's All About Relationships Rochester A-List Thomas Hawks II Social Media Initiative Presentation HawksPro Connections Thursday, October 15, 2009 Thursday, October 29, 2009
  4. 4. Agenda • What is Social Media? • What business opportunities does it offer your business? • Social Media Strategy for your business Thursday, October 29, 2009
  5. 5. The Need Thursday, October 29, 2009
  6. 6. Thursday, October 29, 2009
  7. 7. Thursday, October 29, 2009
  8. 8. What is Social Media? Thursday, October 29, 2009
  9. 9. What is Social Media? Thursday, October 29, 2009
  10. 10. Thursday, October 29, 2009
  11. 11. The Bright Side • Thousands of people can talk about you, and your services • People are already talking about you • Businesses are using Social Media Thursday, October 29, 2009
  12. 12. The Dark Side • Thousands of people can talk about you and your services • People are already talking about you • NO control over the conversation Thursday, October 29, 2009
  13. 13. Do You Know What are They Saying About You? Are You Listening? Thursday, October 29, 2009
  14. 14. Thursday, October 29, 2009
  15. 15. Social Media From the Business Perspective Thursday, October 29, 2009
  16. 16. Social Media From the Business Perspective 1. Social Media is about enabling conversation Thursday, October 29, 2009
  17. 17. Social Media From the Business Perspective 1. Social Media is about enabling conversation 2. It is about ways that this conversation can be Thursday, October 29, 2009
  18. 18. Social Media From the Business Perspective 1. Social Media is about enabling conversation 2. It is about ways that this conversation can be Prompted Thursday, October 29, 2009
  19. 19. Social Media From the Business Perspective 1. Social Media is about enabling conversation 2. It is about ways that this conversation can be Prompted Promoted Thursday, October 29, 2009
  20. 20. Social Media From the Business Perspective 1. Social Media is about enabling conversation 2. It is about ways that this conversation can be Prompted Promoted $ Monetized $ Thursday, October 29, 2009
  21. 21. It’s All About Engagement Thursday, October 29, 2009
  22. 22. It’s All About Engagement P O S T People Objective Strategy Technology Thursday, October 29, 2009
  23. 23. P The Social Technographics Ladder Creators People Critics Collectors Joiners Spectators Inactives Thursday, October 29, 2009
  24. 24. O Objective Five Objectives Thursday, October 29, 2009
  25. 25. O Objective Five Objectives 1. Listening Thursday, October 29, 2009
  26. 26. O Objective Five Objectives 1. Listening 2. Talking Thursday, October 29, 2009
  27. 27. O Objective Five Objectives 1. Listening 2. Talking 3. Energizing Thursday, October 29, 2009
  28. 28. O Objective Five Objectives 1. Listening 2. Talking 3. Energizing 4. Supporting Thursday, October 29, 2009
  29. 29. O Objective Five Objectives 1. Listening 2. Talking 3. Energizing 4. Supporting 5. Embracing Thursday, October 29, 2009
  30. 30. S Strategy Strategy Thursday, October 29, 2009
  31. 31. S Strategy Strategy 1. Create a plan that starts small but has room to grow Thursday, October 29, 2009
  32. 32. S Strategy Strategy 1. Create a plan that starts small but has room to grow 2. Think through the consequences of your strategy Thursday, October 29, 2009
  33. 33. S Strategy Strategy 1. Create a plan that starts small but has room to grow 2. Think through the consequences of your strategy 3. Put someone important in charge of it Thursday, October 29, 2009
  34. 34. S Strategy Strategy 1. Create a plan that starts small but has room to grow 2. Think through the consequences of your strategy 3. Put someone important in charge of it 4. Use great care in selecting your technology and partners Thursday, October 29, 2009
  35. 35. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Video Google Video, Hulu,YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search,Yahoo, Technorati Thursday, October 29, 2009
  36. 36. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 1 Video Google Video, Hulu,YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search,Yahoo, Technorati Thursday, October 29, 2009
  37. 37. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 2 Video Google Video, Hulu,YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search,Yahoo, Technorati Thursday, October 29, 2009
  38. 38. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 3 Video Google Video, Hulu,YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search,Yahoo, Technorati Thursday, October 29, 2009
  39. 39. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 4 Video Google Video, Hulu,YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search,Yahoo, Technorati Thursday, October 29, 2009
  40. 40. Thursday, October 29, 2009
  41. 41. Business Opportunities Thursday, October 29, 2009
  42. 42. Business Opportunities Thursday, October 29, 2009
  43. 43. Business Opportunities Marketing Cost Savings Thursday, October 29, 2009
  44. 44. Business Opportunities Marketing Cost Savings Increased Customer Loyalty Thursday, October 29, 2009
  45. 45. Business Opportunities Marketing Cost Savings Increased Customer Loyalty Increased Customer Satisfaction Thursday, October 29, 2009
  46. 46. Business Opportunities Marketing Cost Savings Increased Customer Loyalty Increased Customer Satisfaction Increased Sales Thursday, October 29, 2009
  47. 47. Business Opportunities Marketing Cost Savings Increased Customer Loyalty Increased Customer Satisfaction Increased Sales Thursday, October 29, 2009
  48. 48. Thursday, October 29, 2009
  49. 49. Call-To-Action Thursday, October 29, 2009
  50. 50. Call-To-Action 1. Engage Social Media Expertise Thursday, October 29, 2009
  51. 51. Call-To-Action 1. Engage Social Media Expertise 2. Analyze Customer Social Technographics Thursday, October 29, 2009
  52. 52. Call-To-Action 1. Engage Social Media Expertise 2. Analyze Customer Social Technographics 3. Develop a Clear Objectives and Strategy Thursday, October 29, 2009
  53. 53. Call-To-Action 1. Engage Social Media Expertise 2. Analyze Customer Social Technographics 3. Develop a Clear Objectives and Strategy 4. Define Social Media Tools and Costs for Implementation Thursday, October 29, 2009
  54. 54. Call-To-Action 1. Engage Social Media Expertise 2. Analyze Customer Social Technographics 3. Develop a Clear Objectives and Strategy 4. Define Social Media Tools and Costs for Implementation 5. Engage Customers and Move Forward Thursday, October 29, 2009
  55. 55. Call-To-Action 1. Engage Social Media Expertise 2. Analyze Customer Social Technographics 3. Develop a Clear Objectives and Strategy 4. Define Social Media Tools and Costs for Implementation 5. Engage Customers and Move Forward 6. Measure What’s Most Important Thursday, October 29, 2009
  56. 56. Let’s Start a Conversation Thursday, October 29, 2009
  57. 57. Thomas Hawks II HawksPro Connections 585-704-7210 thawks@hawkspro.com www.hawkspro.com Let's create a deeper connection with Social Media LinkedIN: linkedin.com/in/hawkspro Blog: hawkspro.wordpress.com/ FaceBook: facebook.com/tomhawks2 Thursday, October 29, 2009
  58. 58. Thursday, October 29, 2009

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