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SocialMedia:BehindtheScenes
2013.week01
Overviewofthemesandissues
Who
What
Why
How
When?
Who?
Fabrice Epelboin
Entrepreneur
Journalist
Hacktivist
What
Social Media?
Social Media
Social Media
Social Media
?
off topic
e
e
e
Marketing
Branding
Reputation
Marketing
Branding
Reputation
e
e
e
eBULLSHIT
SOCIAL MEDIA
ALIENS
Social Media
Social Media
Journalist
Social Media
Journalist
Media
Media
Technology
Media
Social Technologies
Course objectives
Why?
Plato - 427BC-347BC
Allegory of the Cave
A group of people who have lived chained
to the wall of a cave all of their lives,
facing a blank wall.
They watch shadows projected on the wall,
the shadows are as close as the prisoners get
to viewing reality.
You are here
You are here
Media & Marketers
You are here
Media & Marketers
Course aims
You are here
Media & Marketers
Course aims
You in 4 months
You are here
Media & Marketers
Course aims
You in 4 months
How?
When?
1. Social Technologies: The Big Bang Theory
A little social technology epistemology, from Samuel Morse to
Mark Zuckerberg
2. (Social) Networking Topology
Mixing sociology and computer networking can give birth to some
weird stuff, here's why.
3. Code is law. Deal with it.
Anonymous, 4chan, the Netocrats, LOLcats, and a whole new
meaning for identity in the web 2.0 ages.
4. Ethics and technology
From Shoah to SOPA, find out how deep misunderstanding and
misuse of social technologies has lead to various disasters
5. Property is Theft!
Capitalism is shaking: digital property is at stake and serious
alternatives are showing a growing traction.
6. Transparency Crisis Management
A theoretical framework to help understand today's governance
‘confidence crisis’
7. PRISM is just the tip of the iceberg
NSA is without a doubt the organization gathering the biggest
amount of social data on the planet.
8. Manufacturing Consent 2.0
Modern propaganda, a.k.a. "public relationship", has its modern
counterpart on social networks.
9. Transparency and datalove
how social technologies are changing political governance and
the nature of citizenry.
10. ƒ(information)=power
Infowar, a sociological and technological equation
11. You say you want a Revolution?
Telecomix, Anonymous & Wikileaks' implication in the Arab Spring
Work
Term paper on a research topic
(individual work - 40% of the final grade)
Imagine a digital strategy enabling some grassroot information
leveraging in order to gain political or consumer power.
Establish a target user audience (community) and some issues
where your digital strategy could contribute to change.
You don’t have to create ex-nihilo a social technology for this reseach paper, you can
just imagine a usage of an existing one, such as Wordpress, Mediawiki, Facebook,
Twitter, Ushaïdi, Etherpad…
400 to 1200 words max. Papers should be submitted using digital files only.
Due date: week 10
Case study presentation
(team-work - 40% of the final grade)
Team up (4 per group) in order to create a 5 to 10 minutes
podcast (a slideshow with a voice-over) about a corporate
transparency crisis of yout choice
Podcast should describe a transparency/confidence crisis,
explain what the corporation got wrong (or right) and give
recommendations to improve the outcome of future crisis.
(prior approval of case by teacher required)
Q&A
Thanks

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