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Sc po some-01


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Sc po some-01

  1. 1. SocialMedia:BehindtheScenes 2013.week01 Overviewofthemesandissues
  2. 2. Who What Why How When?
  3. 3. Who?
  4. 4. Fabrice Epelboin Entrepreneur Journalist Hacktivist
  5. 5. What
  6. 6. Social Media?
  7. 7. Social Media
  8. 8. Social Media
  9. 9. Social Media ? off topic
  10. 10. e e e Marketing Branding Reputation
  11. 11. Marketing Branding Reputation e e e
  12. 12. eBULLSHIT
  13. 13. SOCIAL MEDIA
  14. 14. ALIENS
  15. 15. Social Media
  16. 16. Social Media Journalist
  17. 17. Social Media Journalist Media
  18. 18. Media
  19. 19. Technology Media
  20. 20. Social Technologies
  21. 21. Course objectives
  22. 22. Why?
  23. 23. Plato - 427BC-347BC Allegory of the Cave
  24. 24. A group of people who have lived chained to the wall of a cave all of their lives, facing a blank wall.
  25. 25. They watch shadows projected on the wall, the shadows are as close as the prisoners get to viewing reality.
  26. 26. You are here
  27. 27. You are here Media & Marketers
  28. 28. You are here Media & Marketers Course aims
  29. 29. You are here Media & Marketers Course aims You in 4 months
  30. 30. You are here Media & Marketers Course aims You in 4 months
  31. 31. How?
  32. 32. When?
  33. 33. 1. Social Technologies: The Big Bang Theory A little social technology epistemology, from Samuel Morse to Mark Zuckerberg 2. (Social) Networking Topology Mixing sociology and computer networking can give birth to some weird stuff, here's why. 3. Code is law. Deal with it. Anonymous, 4chan, the Netocrats, LOLcats, and a whole new meaning for identity in the web 2.0 ages.
  34. 34. 4. Ethics and technology From Shoah to SOPA, find out how deep misunderstanding and misuse of social technologies has lead to various disasters 5. Property is Theft! Capitalism is shaking: digital property is at stake and serious alternatives are showing a growing traction. 6. Transparency Crisis Management A theoretical framework to help understand today's governance ‘confidence crisis’
  35. 35. 7. PRISM is just the tip of the iceberg NSA is without a doubt the organization gathering the biggest amount of social data on the planet. 8. Manufacturing Consent 2.0 Modern propaganda, a.k.a. "public relationship", has its modern counterpart on social networks. 9. Transparency and datalove how social technologies are changing political governance and the nature of citizenry.
  36. 36. 10. ƒ(information)=power Infowar, a sociological and technological equation 11. You say you want a Revolution? Telecomix, Anonymous & Wikileaks' implication in the Arab Spring
  37. 37. Work
  38. 38. Term paper on a research topic (individual work - 40% of the final grade) Imagine a digital strategy enabling some grassroot information leveraging in order to gain political or consumer power. Establish a target user audience (community) and some issues where your digital strategy could contribute to change. You don’t have to create ex-nihilo a social technology for this reseach paper, you can just imagine a usage of an existing one, such as Wordpress, Mediawiki, Facebook, Twitter, Ushaïdi, Etherpad… 400 to 1200 words max. Papers should be submitted using digital files only. Due date: week 10
  39. 39. Case study presentation (team-work - 40% of the final grade) Team up (4 per group) in order to create a 5 to 10 minutes podcast (a slideshow with a voice-over) about a corporate transparency crisis of yout choice Podcast should describe a transparency/confidence crisis, explain what the corporation got wrong (or right) and give recommendations to improve the outcome of future crisis. (prior approval of case by teacher required)
  40. 40. Q&A
  41. 41. Thanks