Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
june 29th 2013
Fabrice Epelboin
• Startupper
• Journalist, social Media Editor & founder
ReadWriteWeb France, Owni, Fhimt.com, Reflets.inf...
Using social media
for social change:
The Tunisian case
and the Arab springs
4 journalists during 2 months
gathering data to understand
social technology’s role
during the Arab Spring
and in the post...
#context
Tunisia, Maghreb, Africa & the world
source : TNS Sofres / The Digital Landscape 2010
Internet usageNorthen Africa & Middle East
Africa & Middle East
Worldwide...
32%24%16% 40%
2001 2010
25
%
37
%
#unemployment
No study Elementary College University
22,9
13,7
9,2
5,7
10,9
1817,3
9,8
13 %
average
2000 2010
86/87 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10
6%
25%
28%
31,7%
33,3%
34,6% 34,6%
36,2%
37,3% 37,6%
Source ME...
958
2046
1739
765799
1387
Sources : 2010 - Ministère Tunisien du Développement et de la Coopération internationale
Economy...
36%
Holland
600k
France
Benelux
Switzerland
Sweden
United Kingdom
Austria
Danemark
Finland
Norway
Spain
Poland
Czech Repub...
Pantin
Lyon
Marseille
Nice
Strasbourg
Grenoble
Toulouse
Tunisian diaspora
in France
Paris
63%
37%
188.055
104,328
67,689
8...
66% of total internet users
2,4 millions
%8,7
of Facebook
in Africa
31of Facebook
in Maghreb countries
%
DecNov Jan Feb Mars April
2,4
1,6
1,8
2,0
2,2
#sidibouzid
#OpTunisia
#14jan
Homeland Security State Sec is fired
#jan25
Mo...
from #Gafsa to #Sidibouzid
2008-2010
mars 3rd 2010
immolation of Abdessalem Trimèche,
street vendor in Monastir, Tunisia.
immolation as a way to protest against authority
a copycat phenomenon
boosted by social networking
dec 17th 2010
#Bouazizi
infowar ignition
FAKE
FAKE
between rivalry and competition
week 1
dec. 17th 2001 - first week
week 1
week 1
week 2
week 3
week 4
revolt > revolution
citizen journalism / transparency
...meanwhile at La Marsa (Tunis’ rich suburb)
from poor suburbs to middle classes
«After Wikileaks, I could have a conversation
about Ben Ali with my gardener»
Mourad, Tunisian industry mogul
From rumors to global consciousness
Wikileaks sparkled conversations
connecting the dots...
2 social structures struggling for political power
Guerre asymétrique 2.0
Sun Tzu - l’Art de la Guerre
organization confrontation
decentralized
agile 
hierarchy
inertia
oral ✔ ✔
written ✘ ✔network ✔ ✘-
ability to transform
information into
political power
oral printing press print media mass media internet e-civilisation
network based organizations
hierarchy based organizatio...
Two decentralized network-based social structures
Anonymous & the Arab Spring
Anonymous’ concept
spreads into the Arab World
2010
sept 2010
Jan 2nd 2011
#OpTunisia
Tunisian cyberdissidence
becomes a generational phenomenon
networked news distribution vs.
media embargo
#14jan
think global, act local
#Telecomix
privacy toolbox
internet connectivity
secured communication
collaborative press agency
collaborative translation services
Where are we now?
Sun Tzu - l’Art de la Guerre
numerous network vs. pyramid social order clash
(Cairo, Madrid, Athens, WallStreet, Istanbul,...
Information as a weapon
asymmetric conflict
XXe XXIe
open source guerilla
Social technology are affecting
political power redistribution
(90s: commerce, 00s: media, 10s: politics)
Social media: think outside the box
my 2¢
Social media are just social technologies
powered by content
Thank you
Social Technology leveraging during the Arab Spring - Euromed june 2013
Social Technology leveraging during the Arab Spring - Euromed june 2013
Social Technology leveraging during the Arab Spring - Euromed june 2013
Social Technology leveraging during the Arab Spring - Euromed june 2013
Upcoming SlideShare
Loading in …5
×

Social Technology leveraging during the Arab Spring - Euromed june 2013

955 views

Published on

  • Be the first to comment

  • Be the first to like this

Social Technology leveraging during the Arab Spring - Euromed june 2013

  1. 1. june 29th 2013
  2. 2. Fabrice Epelboin • Startupper • Journalist, social Media Editor & founder ReadWriteWeb France, Owni, Fhimt.com, Reflets.info.... • Hacktivist • Teacher at Sciences Po. Paris University Information war, Surveillance State, Political Science & social technology
  3. 3. Using social media for social change: The Tunisian case and the Arab springs
  4. 4. 4 journalists during 2 months gathering data to understand social technology’s role during the Arab Spring and in the post revolution Tunisia
  5. 5. #context Tunisia, Maghreb, Africa & the world
  6. 6. source : TNS Sofres / The Digital Landscape 2010 Internet usageNorthen Africa & Middle East Africa & Middle East Worldwide average 62% 61% use internet for news 22% 8% have been using internet for less than 2 years 61% 39% use internet for free speech 62% 61% use internet daily 54% 39% several times a day use social networking websites 86% 76% 46% 42% several times a day
  7. 7. 32%24%16% 40% 2001 2010 25 % 37 % #unemployment
  8. 8. No study Elementary College University 22,9 13,7 9,2 5,7 10,9 1817,3 9,8 13 % average 2000 2010
  9. 9. 86/87 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 6% 25% 28% 31,7% 33,3% 34,6% 34,6% 36,2% 37,3% 37,6% Source MES http://www.mes.tn/francais/données_de_base/brochure_fr_09_10.pdf Public Private students 370 058 4 97% % 19-24yo students tauxdescolarisation enseignementsupérieur 19a-24a Gabes Kairouan Sfax Université Virtuelle Gafsa Higher education in Tunisia Monastir Sousse Jendouba Tunis el ManarEz-zitouna 7 novembre Manouba Tunis 13universities
  10. 10. 958 2046 1739 765799 1387 Sources : 2010 - Ministère Tunisien du Développement et de la Coopération internationale Economy 4003 1454 2546 4309 5020 Transports & communications Trading & commerce Tourism Finance Other Services 211232 696 Huile d’olive Pêche Dattes Agriculture Agrofooding Construction material Chemical Mechanics & electricity Textile Other 2368 3228 Industry Mining, energy, electricity, water Construction & public const. Manufacturing Services Manufacturing Industry Agriculture et fishery Other 12% 12% 14% 19%43% GrosDomesticProduct(millionDT)
  11. 11. 36% Holland 600k France Benelux Switzerland Sweden United Kingdom Austria Danemark Finland Norway Spain Poland Czech Republic Greece Ukraine Italy150k Germany130k 64% Roumania
  12. 12. Pantin Lyon Marseille Nice Strasbourg Grenoble Toulouse Tunisian diaspora in France Paris 63% 37% 188.055 104,328 67,689 82,580 77,451 19,002 40,154 19,245 population : 598.504
  13. 13. 66% of total internet users 2,4 millions
  14. 14. %8,7 of Facebook in Africa 31of Facebook in Maghreb countries %
  15. 15. DecNov Jan Feb Mars April 2,4 1,6 1,8 2,0 2,2 #sidibouzid #OpTunisia #14jan Homeland Security State Sec is fired #jan25 Moubarak is arrested Libya #tunileaks
  16. 16. from #Gafsa to #Sidibouzid 2008-2010
  17. 17. mars 3rd 2010 immolation of Abdessalem Trimèche, street vendor in Monastir, Tunisia.
  18. 18. immolation as a way to protest against authority a copycat phenomenon boosted by social networking
  19. 19. dec 17th 2010 #Bouazizi infowar ignition
  20. 20. FAKE FAKE
  21. 21. between rivalry and competition week 1 dec. 17th 2001 - first week
  22. 22. week 1
  23. 23. week 1
  24. 24. week 2
  25. 25. week 3
  26. 26. week 4
  27. 27. revolt > revolution
  28. 28. citizen journalism / transparency
  29. 29. ...meanwhile at La Marsa (Tunis’ rich suburb) from poor suburbs to middle classes
  30. 30. «After Wikileaks, I could have a conversation about Ben Ali with my gardener» Mourad, Tunisian industry mogul
  31. 31. From rumors to global consciousness
  32. 32. Wikileaks sparkled conversations connecting the dots...
  33. 33. 2 social structures struggling for political power
  34. 34. Guerre asymétrique 2.0 Sun Tzu - l’Art de la Guerre
  35. 35. organization confrontation
  36. 36. decentralized agile  hierarchy inertia
  37. 37. oral ✔ ✔ written ✘ ✔network ✔ ✘- ability to transform information into political power
  38. 38. oral printing press print media mass media internet e-civilisation network based organizations hierarchy based organizations ability to create political power
  39. 39. Two decentralized network-based social structures
  40. 40. Anonymous & the Arab Spring
  41. 41. Anonymous’ concept spreads into the Arab World 2010
  42. 42. sept 2010
  43. 43. Jan 2nd 2011
  44. 44. #OpTunisia
  45. 45. Tunisian cyberdissidence becomes a generational phenomenon
  46. 46. networked news distribution vs. media embargo
  47. 47. #14jan
  48. 48. think global, act local
  49. 49. #Telecomix
  50. 50. privacy toolbox internet connectivity secured communication collaborative press agency collaborative translation services
  51. 51. Where are we now?
  52. 52. Sun Tzu - l’Art de la Guerre numerous network vs. pyramid social order clash (Cairo, Madrid, Athens, WallStreet, Istanbul, Rio...)
  53. 53. Information as a weapon
  54. 54. asymmetric conflict XXe XXIe
  55. 55. open source guerilla
  56. 56. Social technology are affecting political power redistribution (90s: commerce, 00s: media, 10s: politics)
  57. 57. Social media: think outside the box
  58. 58. my 2¢ Social media are just social technologies powered by content
  59. 59. Thank you

×