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BOARDROOM	
  METRICS	
  INSIGHT	
  
Leveling	
  the	
  Peaks	
  and	
  Valleys	
  in	
  Your	
  Consulting	
  Business	
  
	
  
Staying	
  busy	
  is	
  the	
  number	
  one	
  fear	
  of	
  most	
  independent	
  
consultants.	
  Even	
  the	
  most	
  successful	
  independent	
  
consultants	
  worry	
  about	
  what	
  they	
  will	
  do	
  when	
  their	
  
current	
  engagement(s)	
  end(s).	
  
	
  
Marketing	
  your	
  services,	
  even	
  when	
  you	
  are	
  too	
  busy	
  is	
  a	
  
key	
  service	
  that	
  Boardroom	
  Metrics	
  provides	
  independent	
  
consultants.	
  	
  While	
  you	
  are	
  engaged	
  meeting	
  client	
  needs,	
  
Boardroom	
  Metrics	
  ensures	
  that	
  you	
  never	
  go	
  off	
  of	
  client	
  
and	
  potential	
  client	
  radar	
  screens.	
  	
  
	
  
Here’s	
  how:	
  
1. Promoting	
  your	
  on-­‐line	
  profile.	
  Your	
  on-­‐line	
  profile	
  is	
  optimized	
  for	
  
search	
  engine	
  optimization	
  to	
  attract	
  clients	
  to	
  your	
  expertise.	
  	
  
	
  
2. Providing	
  a	
  high-­‐profile	
  home	
  for	
  your	
  on-­‐line	
  content.	
  The	
  Boardroom	
  
Metrics	
  website	
  is	
  composed	
  of	
  highly	
  relevant,	
  constantly	
  updated	
  content	
  
that	
  makes	
  it	
  very	
  attractive	
  to	
  search	
  engines.	
  We	
  make	
  it	
  easy	
  for	
  you	
  to	
  
add	
  your	
  content,	
  including	
  blogs,	
  providing	
  answers	
  to	
  frequently	
  asked	
  
questions,	
  posting	
  videos	
  via	
  Youtube	
  and	
  presentations	
  on	
  SlideShare.	
  	
  If	
  
you’ve	
  never	
  produced	
  content	
  before,	
  we	
  work	
  with	
  you	
  to	
  make	
  it	
  easy	
  –	
  
and	
  you	
  an	
  expert.	
  	
  
	
  
3. Promoting	
  your	
  messaging	
  and	
  on-­‐line	
  content	
  on	
  our	
  website,	
  through	
  
our	
  52,000	
  Twitter	
  followers,	
  on	
  LinkedIn	
  and	
  on	
  Facebook.	
  Are	
  you	
  
attending	
  a	
  conference	
  and	
  want	
  the	
  world	
  to	
  know	
  about	
  it?	
  Let	
  us	
  know,	
  at	
  
we	
  will	
  tweet	
  throughout	
  the	
  day	
  to	
  our	
  followers.	
  We’ll	
  do	
  the	
  same	
  when	
  
you	
  post	
  content	
  or	
  have	
  some	
  other	
  message	
  you	
  want	
  to	
  get	
  out.	
  	
  
	
  
4. Introducing	
  you	
  to	
  our	
  clients.	
  It	
  doesn’t	
  take	
  long	
  for	
  us	
  to	
  understand	
  
what	
  your	
  expertise	
  is	
  and	
  where	
  it	
  may	
  fit	
  with	
  our	
  client	
  needs.	
  When	
  we	
  
identify	
  a	
  match,	
  we	
  won’t	
  hesitate	
  to	
  introduce	
  you	
  as	
  the	
  expert	
  who	
  can	
  
help	
  them.	
  
	
  
5. Introducing	
  you	
  to	
  others	
  on	
  the	
  Boardroom	
  Metrics	
  team.	
  At	
  
Boardroom	
  Metrics	
  we	
  encourage	
  our	
  members	
  to	
  do	
  what	
  they	
  do	
  well,	
  and	
  
when	
  they	
  spot	
  an	
  opportunity	
  outside	
  of	
  what	
  they	
  do	
  –	
  to	
  bring	
  in	
  
someone	
  else	
  from	
  the	
  team.	
  We	
  don’t	
  hide	
  our	
  members	
  from	
  each	
  other.	
  
Instead	
  we	
  provide	
  names,	
  contact	
  info	
  and	
  links	
  so	
  that	
  they	
  can	
  connect	
  
easily.	
  Also,	
  we	
  recommend	
  team	
  members	
  to	
  each	
  other	
  when	
  we	
  hear	
  of	
  an	
  
opportunity	
  that	
  is	
  a	
  good	
  fit.	
  	
  
	
  
 
Leveling	
  the	
  Peaks	
  and	
  Valleys	
  -­‐	
  Success	
  Story	
  
When	
  Ken	
  Steven	
  joined	
  Boardroom	
  Metrics	
  he	
  had	
  managed	
  his	
  own	
  marketing	
  
consulting	
  practice	
  for	
  over	
  ten	
  years.	
  Over	
  those	
  ten	
  years	
  Ken	
  experienced	
  great	
  
success	
  –	
  and	
  at	
  times,	
  a	
  little	
  slowness.	
  When	
  he	
  approached	
  us,	
  Ken	
  was	
  busy	
  but	
  
wanted	
  to	
  feel	
  better	
  about	
  where	
  his	
  next	
  project	
  was	
  coming	
  from.	
  Now,	
  over	
  80%	
  
of	
  Ken’s	
  business	
  is	
  sourced	
  through	
  Boardroom	
  Metrics.	
  Success	
  began	
  almost	
  
immediately	
  when	
  we	
  introduced	
  him	
  to	
  a	
  financial	
  services	
  client.	
  That	
  client	
  
recommended	
  Ken	
  to	
  someone	
  else.	
  	
  We	
  backfilled	
  his	
  available	
  time	
  with	
  
opportunities	
  from	
  our	
  web	
  site	
  and	
  from	
  client	
  leads.	
  Ken	
  has	
  been	
  busy	
  ever	
  since.	
  
	
  
Using	
  our	
  Business	
  to	
  Build	
  Yours	
  
Ken’s	
  own	
  brand	
  had	
  not	
  suffered	
  because	
  he	
  works	
  with	
  Boardroom	
  Metrics.	
  Ken	
  
maintains	
  his	
  own	
  website	
  and	
  marketing	
  presence.	
  He	
  pursues	
  his	
  own	
  leads.	
  We	
  
encourage	
  him	
  to	
  do	
  that.	
  However,	
  Ken	
  also	
  knows	
  that	
  if	
  he	
  needs	
  help	
  on	
  a	
  
project	
  he	
  can	
  turn	
  to	
  us.	
  Most	
  importantly,	
  he	
  knows	
  that	
  even	
  when	
  he’s	
  busy,	
  he	
  
is	
  not	
  invisible.	
  	
  
	
  
About	
  Boardroom	
  Metrics	
  
The	
  workforce	
  is	
  rapidly	
  evolving.	
  	
  	
  A	
  growing	
  wave	
  of	
  work	
  is	
  now	
  being	
  handed	
  to	
  
independent	
  experts	
  including	
  consultants,	
  contractors,	
  freelancers,	
  and	
  others.	
  	
  In	
  
the	
  future,	
  almost	
  everyone	
  will	
  work	
  for	
  themselves	
  at	
  some,	
  likely	
  substantial	
  
point	
  in	
  their	
  careers.	
  
	
  
Boardroom	
  Metrics	
  provides	
  programs	
  and	
  services	
  to	
  support	
  the	
  success	
  of	
  
independent	
  experts.	
  Our	
  goal	
  is	
  to	
  reduce	
  the	
  stress	
  and	
  hassle	
  of	
  independent	
  
contracting,	
  enabling	
  our	
  members	
  to	
  focus	
  on	
  what	
  they	
  do	
  best.	
  Our	
  core	
  services	
  
include:	
  
	
  
• Marketing	
  
• Social	
  Media	
  Awareness	
  and	
  Visibility	
  
• Client	
  Leads	
  
• Client	
  projects	
  
• Training	
  
• Team	
  members	
  with	
  additional	
  skills	
  
• Networking	
  
• Administrative	
  support	
  including	
  invoicing	
  and	
  collection	
  
	
  
Contact	
  and	
  More	
  Information	
  
If	
  you	
  are	
  an	
  independent	
  expert,	
  contractor	
  or	
  freelancer	
  and	
  would	
  like	
  to	
  better	
  
understand	
  how	
  Boardroom	
  Metrics	
  might	
  enable	
  you	
  to	
  more	
  successful	
  give	
  us	
  a	
  
call	
  at	
  416-­‐994-­‐6552	
  or	
  write	
  Karen	
  McElroy	
  at	
  kmcelroy@boardroommetrics.com	
  

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Levelling the Peaks and Valleys in Your Consulting Business

  • 1.   BOARDROOM  METRICS  INSIGHT   Leveling  the  Peaks  and  Valleys  in  Your  Consulting  Business     Staying  busy  is  the  number  one  fear  of  most  independent   consultants.  Even  the  most  successful  independent   consultants  worry  about  what  they  will  do  when  their   current  engagement(s)  end(s).     Marketing  your  services,  even  when  you  are  too  busy  is  a   key  service  that  Boardroom  Metrics  provides  independent   consultants.    While  you  are  engaged  meeting  client  needs,   Boardroom  Metrics  ensures  that  you  never  go  off  of  client   and  potential  client  radar  screens.       Here’s  how:   1. Promoting  your  on-­‐line  profile.  Your  on-­‐line  profile  is  optimized  for   search  engine  optimization  to  attract  clients  to  your  expertise.       2. Providing  a  high-­‐profile  home  for  your  on-­‐line  content.  The  Boardroom   Metrics  website  is  composed  of  highly  relevant,  constantly  updated  content   that  makes  it  very  attractive  to  search  engines.  We  make  it  easy  for  you  to   add  your  content,  including  blogs,  providing  answers  to  frequently  asked   questions,  posting  videos  via  Youtube  and  presentations  on  SlideShare.    If   you’ve  never  produced  content  before,  we  work  with  you  to  make  it  easy  –   and  you  an  expert.       3. Promoting  your  messaging  and  on-­‐line  content  on  our  website,  through   our  52,000  Twitter  followers,  on  LinkedIn  and  on  Facebook.  Are  you   attending  a  conference  and  want  the  world  to  know  about  it?  Let  us  know,  at   we  will  tweet  throughout  the  day  to  our  followers.  We’ll  do  the  same  when   you  post  content  or  have  some  other  message  you  want  to  get  out.       4. Introducing  you  to  our  clients.  It  doesn’t  take  long  for  us  to  understand   what  your  expertise  is  and  where  it  may  fit  with  our  client  needs.  When  we   identify  a  match,  we  won’t  hesitate  to  introduce  you  as  the  expert  who  can   help  them.     5. Introducing  you  to  others  on  the  Boardroom  Metrics  team.  At   Boardroom  Metrics  we  encourage  our  members  to  do  what  they  do  well,  and   when  they  spot  an  opportunity  outside  of  what  they  do  –  to  bring  in   someone  else  from  the  team.  We  don’t  hide  our  members  from  each  other.   Instead  we  provide  names,  contact  info  and  links  so  that  they  can  connect   easily.  Also,  we  recommend  team  members  to  each  other  when  we  hear  of  an   opportunity  that  is  a  good  fit.      
  • 2.   Leveling  the  Peaks  and  Valleys  -­‐  Success  Story   When  Ken  Steven  joined  Boardroom  Metrics  he  had  managed  his  own  marketing   consulting  practice  for  over  ten  years.  Over  those  ten  years  Ken  experienced  great   success  –  and  at  times,  a  little  slowness.  When  he  approached  us,  Ken  was  busy  but   wanted  to  feel  better  about  where  his  next  project  was  coming  from.  Now,  over  80%   of  Ken’s  business  is  sourced  through  Boardroom  Metrics.  Success  began  almost   immediately  when  we  introduced  him  to  a  financial  services  client.  That  client   recommended  Ken  to  someone  else.    We  backfilled  his  available  time  with   opportunities  from  our  web  site  and  from  client  leads.  Ken  has  been  busy  ever  since.     Using  our  Business  to  Build  Yours   Ken’s  own  brand  had  not  suffered  because  he  works  with  Boardroom  Metrics.  Ken   maintains  his  own  website  and  marketing  presence.  He  pursues  his  own  leads.  We   encourage  him  to  do  that.  However,  Ken  also  knows  that  if  he  needs  help  on  a   project  he  can  turn  to  us.  Most  importantly,  he  knows  that  even  when  he’s  busy,  he   is  not  invisible.       About  Boardroom  Metrics   The  workforce  is  rapidly  evolving.      A  growing  wave  of  work  is  now  being  handed  to   independent  experts  including  consultants,  contractors,  freelancers,  and  others.    In   the  future,  almost  everyone  will  work  for  themselves  at  some,  likely  substantial   point  in  their  careers.     Boardroom  Metrics  provides  programs  and  services  to  support  the  success  of   independent  experts.  Our  goal  is  to  reduce  the  stress  and  hassle  of  independent   contracting,  enabling  our  members  to  focus  on  what  they  do  best.  Our  core  services   include:     • Marketing   • Social  Media  Awareness  and  Visibility   • Client  Leads   • Client  projects   • Training   • Team  members  with  additional  skills   • Networking   • Administrative  support  including  invoicing  and  collection     Contact  and  More  Information   If  you  are  an  independent  expert,  contractor  or  freelancer  and  would  like  to  better   understand  how  Boardroom  Metrics  might  enable  you  to  more  successful  give  us  a   call  at  416-­‐994-­‐6552  or  write  Karen  McElroy  at  kmcelroy@boardroommetrics.com