When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010

twitter #mmconf | @fuze

Miva Conference 2010 | session two

When out of the box isn t enough.
When out of the box isn’t enough
a three segment track presented by

Bryan Landaburu (@fuze)
President
Fuze


Recap of session one
Recap of session one
If you joined us, then you saw some of these solutions in play.
If not, welcome.


Panel Introductions
Panel Introductions


Panelists
• Bryan Landaburu, President, FUZEblox CMS @fuze
• Scott Zielinski ‐ B7 ‐ SearchSpring @b7i
• Susan Petracco ‐ N tBl
S P t NetBlazon ‐ F dE t A
FeedExact, AccurateTax @spetracco
t T @ t
• Mike Heberle ‐ PowerReviews
• Barney Stone ‐ StoneEdge (tbd) @barneystone
Barney Stone ‐ StoneEdge (tbd) @barneystone


What is SaaS?
What is SaaS?


What exactly is SaaS?
• The Acronym means • In practice it means
Software as a Service – nothing to install
• I
In actuality, it is similar to
t lit it i i il t – limited maintenance
limited maintenance
leasing functionality – uptime reliability
– easy to integrate
• Almost every industry has
y y
– easy to cancel
SaaS solutions
(if you aren't happy)
• Gaining validity and – huge feature set
popularity because of the
l it b f th – rapid deployment
progression of web
technology


Hi. My name is Bryan.
Hi. My name is Bryan.


FUZE


Particulars
• A digitally‐led agency est. 2003
• We develop & execute campaigns
for clients nationwide that include:
– Web, application, system, UI design
– Content Management Systems
– Business process design
p g
– E‐mail marketing
– Blog strategy
– Social & mixed media campaigns
p g
– E‐Commerce development
– Search Marketing (SEO/PPC)
– Advanced analytics
d a ced a a yt cs
– Traditional creative services


Clients


FUZEblox CMS
FUZEblox CMS
one of our SaaS solutions
one of our SaaS solutions


Administration Screens


What is FUZEblox?
What is FUZEblox?
and why did we build it?
y


FUZEblox defined…
• FUZEblox is a loose framework of modular content management
functions, which are assembled a la carte for your specific needs,
functions which are assembled a la carte for your specific needs
including and especially the ability to have a robust, fast, secure
CMS that lives side‐by‐side with your Miva Merchant store.

• Here’s where it fits…


Fuze Gear System Handles all store content, promotions,
company pages blog, etc. Also
pages, blog etc
maintains overall structural elements.

FUZEblox
CMS

SearchSpring
S hS i
Intra‐site
Generates fly out navigation, left rail Search
facets, compare, configure,
PPC campaign landings, etc.

MivaSQL

Handles all product and cat
images, product displays,
maintains all customer and
order data, integrates with
data
back-office systems for order
processing & fulfillment.


IDWholesaler FUZEblox
Home Feature Controls
Pervasive login and cart

Fully controlled and config hero panel
(machine readable and mobile animation
compatible)

Full page control

Promotional graphic/link control

testimonial admin

page level feedback engine

RSS feeds

Global wrapper


FUZEblox home


Can your CMS or “miva
pages” do all this?


Beta features at‐a‐glance
• Add/edit/delete (w/versioning): • Specialty Applications
– Users – Compatible with Miva Merchant 5x
– Sections or categories and pages
g p g (and beyond)
– Press releases – Compatible with SearchSpring
– Blog posts & comments – Testimonial management
(multi author) – Contact form capture
– Landing pages – Co‐registration
• Promotional admin – Commercial Real Estate
• Global & page level Meta & SEO
p g – Residential Real Estate
settings – Event setup & registration
• Document & Media Management – Home (or any) promotional admin
• Search optimized by default
Search optimized by default • DESIGNED FOR BUSINESS USERS,
,
• Incredibly fast NOT PROGRAMMERS


FUZEblox Tour
FUZEblox Tour
powering IDWholesaler.com


next up

SearchSpring
Scott Zielinski, B7 Interactive
@b7i


SaaS Site S
S S S Search
SaaS = Software as a service

- A l ti
Analytics
- Faceted Navigation
g
- Automated SEO


Why is Site Search so important for online retailers?

Site Search is critical to the online shopping experience:

According to MarketingSherpa:

Visitors spend an average of 8 seconds before deciding whether
to remain on a website

60% of merchants find site search optimization to be the second most
effective way to boost sales (the first is showing the customer's basket
contents on all pages)

43% of visitors to online retail sites say the very first thing they do is
type the name of the product or category they're shopping for into
the search box

Forrester projects that 47% of online retailer revenue comes from
repeat customers


Customers ant
C stomers want information q ickl Faceted na igation enables c stomers to dictate
quickly. navigation customers
the shopping experience by choosing the shortest navigation path.

Examples:

Is the customer a value seeker? Let them filter by price or special offers

Brand affinity? They can search & filter by brand name

Engage! An intuitive and interactive shopping interface maximizes engagement

Gain Insight! Tap into the voice of y
g p your customer - internal site search keywords
y
provides the best insight into customer intent. Gauge product demand and identify
customer needs to better address purchasing, merchandising and customer service.

Attract New Customers! Leverage those same customer voices to enhance SEM
efforts. Internal site search queries can be leveraged to improve SEO as well as paid
search performance.



The
Th percentage of shoppers who use site search typically range f
t f h h it h t i ll from 10% t 25%
to 25%,
yet that segment can drive 50% or more of sales revenue!

Site Search has a big impact on revenue!


How does Site Search improve the bottom line?
Effective site search increases the average order size (item qty per order)


SearchSpring i
S hS i improves th purchase rate f new visitors (
the h t for i it (remember th t 8 second
b that d
window?)


Shoppers who search exhibit a hi h propensity to buy. Th average conversion
Sh h h hibit higher it t b The i
rate for site search users among large, successful retailers is 3x higher than
visitors those that just browse.

For this particular example, SearchSpring exceeds the 3x benchmark and routinely
Delivers double digit conversion rates for visits with Site Search!



Increase average order value (AOV)

Improve the purchase rate of first-time visitors
first time

Increase total quantity of items sold

Increase number of unique items sold

Cultivate customer loyalty and repeat business

Increase productivity for in house sales and marketing staff
in-house

Lift conversion and boost sales


Site Search Analytics
Do you know what y
y your customers are searching for?
g

Are they finding what they are looking for?

How many sales / conversions result from your site search?


How much search usage do I have?


How are my popular keywords trending?


What are people not finding? Or getting no results for?


Faceted / Guided Navigation


Guided Search Navigation


Faceted Category Navigation


Capitalize on your search data

Automated SEO

Targeted Traffic

Increased Revenue


Leverage your data for automated SEO


Leverage your data for automated SEO - Cont.


http://www.searchspring.net

1-888-643-9043


next up

AccurateTax & FeedExact
AccurateTax & FeedExact
Susan Petracco, NetBlazon
@spetracco


Helps retailers meet and maintain compliance with
sales tax laws
l l

Priced based on number of calls, so the cost is
Priced based on number of calls so the cost is
roughly based on # of sales

Supports destination‐based taxes, product‐
based taxes, and sales tax holidays
based taxes and sales tax holidays


Step 1:  Install the module and assign the states you
are responsible for collecting sales tax in
are responsible for collecting sales tax in
Step 2:  Customer’s address is “scrubbed” during
checkout to determine correct taxing jurisdiction(s)
h k ()
Step 3:  Sales tax rates are calculated based on
scrubbed address and products in basket

Step 4:  Sales tax and order information is stored for
Step 4: Sales tax and order information is stored for
reporting and remittance purposes


Three solution “flavors”

Basic – provides sales tax rates only
Advanced – Add
Ad d Address Scrubbing and Sales tax rates
S bbi dS l t t
Enterprise – Advanced features plus Product Tax Class
Support
Support


Takes one set of product information (a “feed”) from a
retailer s store
retailer’s store

Formats it to meet the requirements of each
Formats it to meet the requirements of each
CSE, market place, or affiliate network
Gathers data on clicks and sales to report on
ROI from each product and channel


What is a Comparison Shopping Engine (CSE)?

Your Website

You pay a CSE
per click, and
pp
checkout happens
on your website.


What is a Marketplace?

Customer checks out You withdraw your
on th i website, and
their b it d balance after th
b l ft the
you pay a flat fee or commissons or it
percentage of the gets transferred to
order (CPO or cost-
( y
your bank account.
per order).


What is an Affiliate Network?

Your Website

You pay a
p y
commission to
both the affiliate
and the network in
exchange for the
sale (not the click).


next up

PowerReviews
Mike Heberle, PowerReviews


The Power of Product Reviews
The Power of Product Reviews

Mike Heberle
Director of Strategic Accounts


Agenda
• Why Reviews?

• Why PowerReviews?
Why PowerReviews?


Consumers Want Reviews
• 68% of online shoppers read 4 reviews or more before
purchasing
• 83% surveyed said they would trust user reviews over a
critic
• 64% of consumers want to see user reviews on
websites

2/3 of consumers are using reviews
of consumers are using reviews
in their normal shopping process!


Retailers Get Results

Conversion Avg Order Value

Products with Reviews 26-74%* Increased
8-10%*
Cart Size

Site Wide Conversion 13-15%*

*case study available - http://www.powerreviews.com/case-studies.php



Newsletter Marketing Product Sales

Click Thru 5-8% Total site sales 26%*

Conversion 14-17% Improved customer confidence

AOV 50-85% The product decision
The merchant experience

*case study available - http://www.powerreviews.com/case-studies.php


PowerReviews Features
PowerReviews Features
Review Snapshot

Service Comments

Buyer Badges

Add Images

Add Video

Post to Blog


Category Specific Templates
Category Specific Templates


Service and Merchant Tools
Service and Merchant Tools
Full Moderation

Staff Badges

Excel Reports

Merchant Response


PowerReviews


Q&A


Reach out and say what’s up

ifuze.com/miva ‐ slides

twitter.com/fuze ‐ twitter

bryanlandaburu.com ‐ my blog

bryan@ifuze.com ‐ email

877 879 3893
877‐879‐3893 ‐ phone

Use
this


Next session tomorrow…

Marketing Simplified.
Marketing Simplified
Making marketing and managing your time a little less of a
g g g gy
perfunctory process.

When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010

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