SALES & MARKETING!
It’s a dirty word. Actually it’s not far off an expletive in today’s world. It turns stomachs and sends people running for cover.
However there is a light an the end of the funnel for our weary sales and marketing people. It involves the law of seduction and we outline the principles here with the second slideshare episode of our S&M series.
Save yourself time and money and check it out below. If you agree with our findings, check out the first of our S&M slideshares and like or share it on your own social media channel of choice.
If you disagree, we’ll settle our differences over an arm wrestle or a game of rock, paper, scissors. Either way, we won’t budge from our beliefs because we see the proof and results every day. The numbers don’t lie.
3. THANKS TO ‘TRADITION’
YOU scream ‘HELP!’ when:
1. You’re drowning
2. You’re lost
3. You’ve just knocked over
Sean O’Brien’s pint
4. THANKS TO ‘TRADITION’
YOU scream ‘HELP!’ when:
NEVER>
In sales/marketing
spreadsheets
In Jargon
your own
1. You’re drowning
2. You’re lost
3. You’ve just knocked over
Sean O’Brien’s pint
8. You are Head of
Sales/Marketing
…and are expected to know everything…
WANT TO BE
will be
9. TRADITION
THANKS TO
42% of sales reps
feel they do not have the
right information before
making a sales call.
(Source: Lattice Engines/CSO Insights)
10. Nearly half (45%) of companies
now report that their sales reps
need help figuring out which
accounts to prioritize.
(Source: Lattice Engines/CSO Insights)
TRADITION
THANKS TO
11. 53% of sales leads are now
generated by sales people,
compared to 24% by the
marketing team.
(Source: CSO Report)
TRADITION
THANKS TO
12. TRADITION
THANKS TO
Just 4% of the sales people in the U.S.
sell 94% of the goods and services.
(Source: Harvard University and Gallup)
13. 58% of buyers report that sales
reps are now unable to answer their
questions effectively.
(Source: Forbes Insight)
TRADITION
THANKS TO
14. TRADITION
but please close the door behind you.
THANKS A LOT
never liked you anyway
it’s not you, it’s me
nobody puts baby
in the corner
15. TRADITION
It’s time to start doing
things differently, asking the
right questions, and getting
the job done.
DOESN'T
WORK
HERE
ANY
MORE.
23. of the average sales person's day is
spent on non-revenue generating
activities, including not knowing where
to find good prospects or recognising
them once they find them.
(Source: TeleSmart.com)
80%
24. Research shows that 35 - 50% of sales
go to the vendor that responds first.
(Source: InsideSales.com)
25. …if only there was a way to direct traffic to you?
(Hint, hint, there is; keep reading)
26. of business buyers say
when they’re ready to buy,
they’ll find you…
(Source: DemandGen Report)
or your competitor
27. More than a quarter of all
B2B sales cycles take 7 months
or more to close.
(Source: Harvard University and Gallup)
(or 4 dog years)
42. more pain :(
pain
(Source: MarketingSherpa)
of marketing leads never
convert into sales.
Lack of lead nurturing is the common
cause of this poor performance.
79%
53. Squaredot was founded in 2015 with a
vision to deliver better marketing return on
investment for its B2B clients through
proven inbound marketing methodologies.
ian@squaredot.eu www.squaredot.eu +353 83 359 9077 +353 1 524 2731
18 Upper Stephen St.
Dublin 8, Ireland
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