This document discusses abandoning traditional sales and marketing approaches. It notes that many sales reps do not have the right information, buyers' questions are not being answered effectively, and most sales leads now come from salespeople, not marketing. It encourages embracing inbound marketing instead, citing the company SquareDot which helps B2B clients improve marketing returns through proven inbound techniques. The document promotes attending a session on abandoning tradition and embracing inbound marketing to potentially change one's life and work.

1. produced by
*
Sales & Marketing
(but were too afraid to ask)
Session I: Abandon Tradition
EVERYTHING YOU
ALWAYS WANTED TO
KNOW ABOUT S&M*
Session I: Abandon Tradition

2. ABANDON
tradition
Session I

3. THANKS TO ‘tradition’
YOU SCREAM ‘HELP!’ WHEN:
1. You’re drowning
2. You’re lost
3. You’ve just knocked
over Sean O’Brien’s pint

4. THANKS TO ‘tradition’
YOU SCREAM ‘HELP!’ WHEN:
1. You’re drowning
2. You’re lost
3. You’ve just knocked
over Sean O’Brien’s pint
In sales/marketing
spreadsheets
In Jargon
your own
>NEVER

5. WHY?

6. YOU ARE HEAD OF
SALES/MARKETING
…and are expected to know everything…

7. OR

8. …and are expected to know everything…
YOU ARE HEAD OF
SALES/MARKETING
WANT TO BE
will be
>
>

9. 42% of sales reps
feel they do not have the
right information before
making a sales call.
(Source: Lattice Engines/CSO Insights)
tradition
THANKS TO

10. Nearly half (45%) of companies
now report that their sales reps
need help figuring out which
accounts to prioritize.
(Source: Lattice Engines/CSO Insights)
tradition
THANKS TO

11. 53% of sales leads are now
generated by sales people,
compared to 24% by the
marketing team.
(Source: CSO Report)
tradition
THANKS TO

12. Just 4% of the sales people in the U.S.
sell 94% of the goods and services.
(Source: Harvard University and Gallup)
tradition
THANKS TO

13. 58% of buyers report that sales
reps are now unable to answer their
questions effectively.
(Source: Forbes Insight)
tradition
THANKS TO
???

14. tradition
but please close the door behind you.
THANKS A LOT
never liked you anyway
it’s not you, it’s me
nobody puts baby
in the corner

15. tradition
It’s time to start doing
things differently, asking
the right questions, and
getting the job done.
DOESN'T
WORK
HERE
ANY
MORE.

16. HOW?

17. 10 HAIL MARY'S
& 5 OUR FATHER'S

18. OR

19. ABANDON
tradition
Embrace Inbound Marketing.
it might change your life!READ OUR
‘INTRO TO INBOUND’

20. Squaredot was founded in 2013
with a vision to deliver better
marketing return on investment
for its B2B clients through proven
inbound marketing methodologies.
SquareDot
30 Molesworth St
Dublin 2
Rep. of Ireland
ian@squaredot.eu
www.squaredot.eu
+353 83 359 9077
+353 1 524 2731