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By- Ranjan  Priyadarshi Alice Jane Abhishek  Chauhan Anoop  Kumar  Dwivedi Biswarup Chatterjee
 
Disadvantage of secondary data ,[object Object],[object Object],[object Object],[object Object]
Secondary data helps in ,[object Object],[object Object],[object Object],[object Object]
Exploratory & Conclusive research 1)Exploratory research usually does not directly lead to marketing decision being made. 1)Conclusive leads to major marketing decisions being taken.
Major qualitative research technique
Additional inputs ,[object Object],[object Object]
Test marketing : ,[object Object],[object Object]
 
 

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