consumers' health, bargain addict, close-fisted, wasted money, types of consumers.

1. Health Consumerism

2. What is a Consumer
• A consumer is
the one that
buys goods,
products or
services

3. What is Consumer’s Health?
• It is the wise
selection of
products,
agencies and
goods.

4. Sources of Information
• 1. Family and Friends
• 2. Advertisements and Commercials
• 3. Labels and Directions
• 4. Folklore
• 5. Testimonials
• 6. Mass Media

5. Types of Advertisement Techniques
• 1. Testimonial Appeal-
Product, services and
goods are endorsed by
popular people

6. • 2. Snob Appeal-
Emphasize that the
person who patronizes
the product has the
right or honor of
belonging to an elite
group.

7. • 3. Bandwagon Appeal-
It shows people that
everyone is using a the
product. It drives you
not to be left out.

8. • 4. False Image Appeal-
An improved lifestyle
and lavishness in life is
achieved if the product
is used.

9. 5. Humor Appeal- Use of
enjoyable songs or jingle,
slogans and pictures that
delivers the message.

10. • 6. Reward Appeal-
Buying the product
results to a prize or
bonus.

11. • 7. Scientific Evidence-
The product is a result
of research and
testimonials by people
in the field of medicine.

12. • 8. Flattery- It tries to
convince you to buy a
product by means of
compliments.

13. Rights of the Consumer

14. • 1. Right to Basic Needs-
The consumers have
the right for safety,
sufficient food,
dwelling place, care for
health, education and
cleanliness.

15. • 2. Right to Safety- It is
the protection against
purchase of products
that are dangerous to
health.

16. • 3. Right for
Information- It is the
right against deceptive
advertisements.

17. • 4. Right to Choice- The
consumer has the right
to choose products and
services at fair price
and high quality.

18. • 5. Right to
Representation- Right
of the consumer to
express interest in
practicing government
regulations.

19. • 6. Right to Redress-
Right of the consumer
to complain about the
poor quality of the
product.

20. • 7. Consumer Education-
Right to have
knowledge and skills
needed to be a wise
consumer.

21. • 8. Healthy
Environment- Right to
live and work in an
environment where
there is no danger.

22. Responsibility of a Consumer

23. • 1. Critical Awareness-
responsibility of being
more alert and critical
about prices of goods
and services.

24. • 2. Action-
Responsilbility to assert
ourselves and act to
ensure that we get a
fair deal.

25. • 3. Social Concern-
Being aware of the
impact of consumption
on other citizens.

26. • 4. Environmental
Awareness- The
responsibility to
understand the
environmental
consequences of our
consumption.

27. • 5. Solidarity-
Responsibility to
organize together as
consumers and develop
strength and influence
to promote and protect
our interest.

28. Assignment
• Define the following Terms.
• 1. Faddism
• 2. Quackery
• 3. Superstitions
• 4. Fallacy
• 5. Fraud