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DO PRODUCER AND CONSUMER CARE
ABOUT CERTIFICATION LABEL ON
ORGANIC VEGETABLE ?
YOSINI DELIANA
Faculty of Agriculture Padja...
Introduction
Organic Method
After Green
Revolution : Farmer
are more
prosperous
Consumer “back to
Introduction
Before Gree...
Literature
Review
Literature Review
Review
Material and Methods
Research conducted from March to April 2012
for producer and consumer in Bandung and
Bogor
- Focus on...
Label of Organic Indonesia
Result and Discussion
Producer
Gender Male 98 %
Female 2 %
Consumer
Gender Female 72 %
Male 28%
Age 20 -60 years
Occopatio...
Producer
P1 P2
Farmers who know
Label of organic
Indonesia
Farmers are those who
do not know and do not
care about or exac...
Producer
These farmers feel that certification of organic
Indonesia become burden, because not all
consumers need label or...
The influencing factor that producer care about
Certification Label
Price
Oriented to health
Method to cultivate organic v...
Consumer
C1
Consumer not know
and do not care
C2
Consumer know and
care
C3
Consumer know but
do not care about
Have low pe...
The influencing factor that consumer care about
Certification Label
Perception
Duration to consume
Health factor
Has ever ...
Constrain
Cost of certification is expensive
Cost of certification is different for each product
Farmer has not received a...
Conclusion
Generally producers have not known and have not care about label ‘Oganic
Indonesia”
The cluster of consumer are...
Research Implication
Solution for pushing farmer to carry on label of “Organic
Indonesia” amongst others to develop partic...
THANK YOU
AFRIS. AsianFoodRegulationInformationService.
We have the largest database of Asian food regulations in the world and it’s...
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
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Do Producers and Consumers Care about Certification Label on Organic Vegetable

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By Yosini Deliana

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Do Producers and Consumers Care about Certification Label on Organic Vegetable

  1. 1. DO PRODUCER AND CONSUMER CARE ABOUT CERTIFICATION LABEL ON ORGANIC VEGETABLE ? YOSINI DELIANA Faculty of Agriculture Padjadjaran University yosini22@yahoo.com
  2. 2. Introduction Organic Method After Green Revolution : Farmer are more prosperous Consumer “back to Introduction Before Green revolution Environment contaminated Consumer “back to nature”and consume organic products Consumer in developed country care about Eco label (Teisl, 2002; Grankvist, 2004; Loureiro and Lotade, 2005; Rashid, 2009) What about consumer in developing country like Indonesia? Do Producer care about certification ?
  3. 3. Literature Review Literature Review Review
  4. 4. Material and Methods Research conducted from March to April 2012 for producer and consumer in Bandung and Bogor - Focus on label of “Organic Indonesia”- Focus on label of “Organic Indonesia” - 50 producers and 50 consumers - Data collective through observation, questionnaires and literature review
  5. 5. Label of Organic Indonesia
  6. 6. Result and Discussion Producer Gender Male 98 % Female 2 % Consumer Gender Female 72 % Male 28% Age 20 -60 years Occopation Private employees Housewife 32%Own Land 0.25 – 0.5 Ha Age 41 – 60 years Household Income 2 – 3 million Family Member 4 person Education Elementary School Yunior High School Housewife 32% Income 5 million Education baccalureare Family member Purchace 1-2 Leafy Vegetable 28 % Corn 8 % Tomatoes 8% Carrot 8% Others 40%
  7. 7. Producer P1 P2 Farmers who know Label of organic Indonesia Farmers are those who do not know and do not care about or exactly farmers who have not known yet and have notknown yet and have not cared about label Organic Indonesia ) 8 % 92 %
  8. 8. Producer These farmers feel that certification of organic Indonesia become burden, because not all consumers need label organic Indonesia Constraint are expensive cost, complicatedConstraint are expensive cost, complicated procedure and presence of a series of test to those organic product For big farmers who export oriented certification of organic Indonesia is absolutely needed
  9. 9. The influencing factor that producer care about Certification Label Price Oriented to health Method to cultivate organic vegetable Duration to cultivate organic vegetableDuration to cultivate organic vegetable Belief of community (people already believe)
  10. 10. Consumer C1 Consumer not know and do not care C2 Consumer know and care C3 Consumer know but do not care about Have low perception to organic products Have high perception to organic products Consumers who have enough perception to organic product Very rare to consume Often to consume Often enough toVery rare to consume Often to consume organic product Often enough to consume organic products Have characteristic try to organic products Pay attention to health Consumer who know the meaning of label in the package
  11. 11. The influencing factor that consumer care about Certification Label Perception Duration to consume Health factor Has ever seen/has never seen label organicHas ever seen/has never seen label organic The existence and non exixtence of organic label that included in the package The presence of the willingness to try Frequency of purchasing
  12. 12. Constrain Cost of certification is expensive Cost of certification is different for each product Farmer has not received adequate price incentive Need expensive investmentNeed expensive investment Market certainty has not been exist yet Investment of Laboratorium for Institution of Organic is very expensive with low return on investment Procedure to request certification is complicated
  13. 13. Conclusion Generally producers have not known and have not care about label ‘Oganic Indonesia” The cluster of consumer are consumers who do not know and do not care (56%), consumers who know and care about (36%) and consumers who know but do not care about label organic Indonesia (36%) Factors that distinguish producer’s care about organic label are price,Factors that distinguish producer’s care about organic label are price, orientation on health, method to cultivate, duration to cultivate and belief of community. While for consumers are perception, duration to consume, health factor, has ever seen/never seen organic label, exist or not exist label include in package, the precence of willingness to try and frequency of purchasing.
  14. 14. Research Implication Solution for pushing farmer to carry on label of “Organic Indonesia” amongst others to develop participative guarantee of the quality or community basis and the existence of bravery for “ Self declare” from farmer with the help from elder member all at once of guarantor who responsible thatelder member all at once of guarantor who responsible that its products is carried out truly in an organic system manner
  15. 15. THANK YOU
  16. 16. AFRIS. AsianFoodRegulationInformationService. We have the largest database of Asian food regulations in the world and it’s FREE to use. We publish a range of communication services, list a very large number of food events and online educational webinars and continue to grow our Digital Library. We look forward to hearing from you soon! www.asianfoodreg.com adrienna@asianfoodreg.com

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