A customer is usually refer to a current or potential buyer or user of the products of an individual or an organization. A customer may also be a viewer of the product or the services that is being sold despite deciding not to buy them. Generally people are confused between Customer n Consumer, Customer is the one who buys the goods where as consumer is the one who consumes it….
• A company is a form of business organization. It’s an association/collection of individual real persons/or other companies, who provide some form of capital. This group has a common purpose of gaining profits. This group of persons can be made to exist in law and then a company is itself considered a "legal person". The name company arouse because, at least originally, it represented or was owned by more than one real or legal persons.
Competition is the contest between individuals or group of individuals. It arises whentwo or more parties strive for a goal which cant be shared. It naturally occurs betweenthose which co-exist in the same environment . Business is often associated withcompetition as most companies are in competition with at least one other firm overthe same group of customers
A product is any combination of goods and services offered to satisfy the needs and wants of consumers.• Thus, a product is anything tangible or intangible that can be offered for purchase or use by consumers.• A tangible product is one that consumers can actually touch, such as a computer.• An intangible product is a service that cannot be touched, such as computer repair, income tax preparation, or an office call.Product differentiation can be done on the basisof – product design product packaging The safety. The “green”
A crucial decision in any marketing mix is to correctly identify the distributionchannels. The question " how to reach the customer" must always be in yourmind.Definition: The place is where you can expect to find your customer andconsequently, where the sale is realized. Knowing this place, you have tolook for a distribution channel in order to reach your customer. The choice of your distribution channel heavily depends on your product and place in the productive process. Selling to the customers Selling to the retailers Selling to the wholesellers
• Advertising, public relations and so on are included in promotion and consequently in the 4Ps. Sometimes, packaging becomes a fifth P. As promotion is closely linked to the sales• Definition: The function of promotion is to affect the customer behavior in order to close a sale.• Of course, it must be consistent with the buying process described in the consumer analysis.• Promotion includes mainly three topics:1. ADVERTISEMENT (a) Reach. (b) Message. (c) frequency.2. PUBLIC RELATION3. SALES PROMOTION.
PRICE PRODUCT THE MARKETING MIXPROMOTION PLACE
Price means the pricing strategy you will use. There are 3 strategies- Competitive Cost plus Value pricing profit pricing
In Vishal mega mart , all customers purchase the products but their targetcustomers are middle class and lower middle classWe have done our study in VISHAL MEGA MART retail outlet ,SUN N MOONMALL , JAIPUR.It target the customer of VIDHYADHAR NAGAR , MURLIPURA , AMBABARI.
Vishal is one of fastest growing retailing groups in India. Its outletscater to almost all price ranges. The showrooms have over 7000products range which fulfills most of the household needs, and can becatered to under one roof. It is covering about 1282000 sq. ft. in 18states across India.What started as a humble one store enterprise in 1986 inKolkata(Erstwhile, Calcutta) is today a conglomerateencompassing 51 showrooms in 39 cities. India’s first hyper-marketwas also opened for the Indian consumer by Vishal. Situated in thenational capital Delhi this store boasts of the single largest collection ofgoods and commodities sold less than one roof in India.The group’s prime focus is on retailing.
PRODUCT HOME – FURNISHING FOOD MART SPORTS AND FITNESS. FOOTWEARS. ELECTRONICS APPARELS. TRAVELS. HOUSE HOLD GIFTS AND TOYS STATIONARY• VISHAL MEGA MART do reshuffling of their products on regular basis.• They keep products of both- (a) self manufactured (b) purchased from other producer
PLACE VISHAL MEGA MART have branches all over the JAIPUR CITY There is a common warehouse for all the products . JAIPUR I JAIPUR IIIAjmer Road, Nr. Sarogi Petrol Pump Sun-N-Moon Mall, Near S.K.Soni Hospital,& Shalimar Hotel, Opp. Govt. Hostel, Road No.1, V.K.I.Area, Jaipur Rajasthan..Jaipur Rajasthan. 93094494559351072624 Days OpenDays Open Monday to SundayMonday to Sunday Store TimingsStore Timings 10:00 AM-10:00 PM10:00 AM-10:00 PM JAIPUR IV JAIPUR II Ever shine Tower, Near Amravati Circle,Crystal Court, Indra Place, Vishal Nagar, Jaipur, Rajasthan.Malviya Nagar, Jaipur, Rajasthan. 93510726269351072625 Days OpenDays Open Monday to SundayMonday to Sunday Store TimingsStore Timings 10:00 AM-10:00 PM
PROMOTION • All the departments said that Vishal mega mart prefers PRINT MODE OF MEDIA for advertising. • Complaint handling- Jwellery ,Footwear & Travel- BY THE ATTENDENT Electronics & home decor Gifts/toys - COMPLAINT BOX Apparels - COMPLAINT & REGISTERED FMCG
FESTIVE SEASON is the major factor for all the departments except Jwellery which have continuous discount schemes, Footwear and Travels give discounts on outdated stock, Apparels give discounts on week days Jewellery, Footwear and Travels and Apparels department prefer Cash discount based on purchasing amount, Gifts and Toys department prefer percentage off scheme, Electronics and Home décor prefer buy one get one free scheme and FMCG department prefer the scheme which is suitable for customer as per the market trends.•