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The Technology-Based Reference
Interview




              NHLA 2011
Deep breath... Relax.   It’s just technology.
Our Goal

• To welcome technology-
  based reference questions
  from patrons
What business are we
Are we in the book
business?
Historically, books were valuable.

We protected the books.

Books contained knowledge,
information.
Librarianship
really isn’t about
“protecting”
books. Is it?
Are we in the
the information
business?
Books contain information.

But now information is found in
more places than just books.
Are we in the computer
business?

It feels like it...
Are we in the
entertainment
business?

We offer novels, DVDs, video
games, storytimes, show
movies, present performers,
etc.
What business are we really in?
We are in the PEOPLE
             business!
Customer Service &
      Community
Why Gadgets?
Why Gadgets?

• People have gadgets.
Why Gadgets?

• People have gadgets.

• People use these gadgets
  to get the services we
  provide.
Why Gadgets?

• People have gadgets.

• People use these gadgets
  to get the services we
  provide.

• The services we provide
  with people’s tax dollar.
Why Gadgets?

• People have gadgets.

• People use these gadgets
  to get the services we
  provide.

• The services we provide
  with people’s tax dollar.

• We could ignore their
  needs, but would that
  make people happy with
  us?
Not so much.
Whoa! Wait a minute.

• There are a lot of gadgets out there!

• There’s no way we can deal with all of these.
Our excuses
Our excuses

• I’m not a techie.
Our excuses

• I’m not a techie.

• I don’t even have a smart phone.
Our excuses

• I’m not a techie.

• I don’t even have a smart phone.

• I’ve never read an eBook.
Our excuses

• I’m not a techie.

• I don’t even have a smart phone.

• I’ve never read an eBook.

• I’m afraid I’ll break it.
Our excuses

• I’m not a techie.

• I don’t even have a smart phone.

• I’ve never read an eBook.

• I’m afraid I’ll break it.

• I don’t have any interest in technology.
Our excuses

• I’m not a techie.

• I don’t even have a smart phone.

• I’ve never read an eBook.

• I’m afraid I’ll break it.

• I don’t have any interest in technology.

• I have too much real library work to do.
Tip #1


When confronted with a tech
question, don’t dwell on the
   tech and think like a
        librarian.
Why You Can Do Tech Reference...
Why You Can Do Tech Reference...

• You are smart.
Why You Can Do Tech Reference...

• You are smart.

• You already research so many different things for people.
Why You Can Do Tech Reference...

• You are smart.

• You already research so many different things for people.

• None of us are subject specialists in EVERYTHING! But yet we
  research it all.
Why You Can Do Tech Reference...

• You are smart.

• You already research so many different things for people.

• None of us are subject specialists in EVERYTHING! But yet we
  research it all.

• Tech reference is still reference.
Why You Can Do Tech Reference...

• You are smart.

• You already research so many different things for people.

• None of us are subject specialists in EVERYTHING! But yet we
  research it all.

• Tech reference is still reference.

• There is a lot of information already written about technology -- you
  just need to find it.
Why you should
It rocks making people
happy!
You got resources!
The Blog   nhdbooks.blogspot.com
Help Instructions   nh.lib.overdrive.com
Compatible Devices
http://nh.lib.overdrive.com
>> Supported Readers &
Players
Google
Googling the error message
and the service (OverDrive or
Adobe Digital Editions) can
often provide excellent
solutions.
MobileRead Forums
The forums are loaded with
questions and solutions to
eBook problems!
And how about your fellow NH librarians?
Aren’t we always asking each other for help
with other topics? Why not technology?
The reference interview
Traditional
Traditional

• Greet the patron
Traditional

• Greet the patron

• Listen to question
Traditional

• Greet the patron

• Listen to question

• Reword the question to confirm
Traditional

• Greet the patron

• Listen to question

• Reword the question to confirm

• Provide answer/resource
Traditional

• Greet the patron

• Listen to question

• Reword the question to confirm

• Provide answer/resource

• Conclude interview
Questions We Answer

• History

• Science

• Genealogy

• Readers’ Advisory

• Value of antiques, coins, paintings
Do we say...?
Do we say...?

• I’m sorry, but I didn’t take any art classes in college. I
  wouldn’t know where to start to help.
Do we say...?

• I’m sorry, but I didn’t take any art classes in college. I
  wouldn’t know where to start to help.

• Oh, I’m too young to know anything about history. Please
  go ask that older librarian for help.
Do we say...?

• I’m sorry, but I didn’t take any art classes in college. I
  wouldn’t know where to start to help.

• Oh, I’m too young to know anything about history. Please
  go ask that older librarian for help.

• I don’t have time to listen to you talk about genealogy.
Do we say...?

• I’m sorry, but I didn’t take any art classes in college. I
  wouldn’t know where to start to help.

• Oh, I’m too young to know anything about history. Please
  go ask that older librarian for help.

• I don’t have time to listen to you talk about genealogy.

• Oh! You read that trash! I can’t help you.
Why do we give
ourselves
permission to get
out of tech
questions?
There’s really no good
excuse.
Differences

• There are differences between the tech-based reference interview
  and the tradition one.

• Let’s start at the beginning...
What to look for:
• The patron walks to the reference desk holding a gadget still in its
  original packaging.

• There is a desperate look in their eyes.

• There is an edge in their voice that can only come from a frustrating
  evening trying to make technology work correctly.
Greeting
Your patron might have
spent several hours fighting
with technology.
They might be feeling...

• Angry

• Frustrated

• Stupid

• Embarrassed

• Resentful (of the library, librarians, you!)
What You Cannot
Do

• Run away

• Point to a coworker

• Yell for a coworker

• Sigh (audibly)

• Roll your eyes
Do not shut down.
What you’ve gotta do:

• Take a deep breath.

• Continue smiling.

• Show enthusiasm.
Fake it, if necessary.
Why?
Confidence
Confidence
Just like trained guard dogs, gadgets can sense fear.
Confidence
Just like trained guard dogs, gadgets can sense fear.
Confidence
Just like trained guard dogs, gadgets can sense fear.

By smiling, being friendly, and showing confidence you are taking
control of the situation. You can’t let the question fill you with fear
and addle your brain.
Tip #2


From the moment the interview begins, you can
informally start gathering information about the
gadget and the problem.
Use the greeting period as an opportunity to figure
out how to proceed with the interview.
New, fully packaged
Feel flattered!
You are a tech superstar in their
             eyes.
Before breaking the seal:

• Ask what they want to use the gadget for.

• Is it compatible?

• Look at some reviews.

• Explain that it probably needs to be fully charged before you can
  help.
Repackaged

What it means...
Repackaged

• They’ve tried it out.

• It was confusing.

• Something didn’t work right.

• They need help getting started.
Summary: New Gadget
• Make note of the model

• Check that the device will do what the patron hopes it will do.

• Find reviews. Good buy? Will the PERSON be HAPPY accessing
  the LIBRARY SERVICE with this device?

• Find and print/email the user guide to the patron.

• Direct them to the getting started information for the library
  service.

• Send the patron home to charge the device/read through the user
  information.
New gadget, no
packaging
• Similar steps as the packaged
  gadget, but lacking:

  • Clearly labeled gadget ID

  • Meager instructions

  • Cables

  • Ability to play the “go-home-
    to-charge-it” card.
What’s probably happening...

• They’ve either had the device and haven’t been using it (for fear of
  having to set it up)

• Or they’ve been using the phone, player, or ereader for other
  purposes and now want to make the gadget work with a library
  service you offer.

  • Either they tried to make it work with the service and ran into
    problems.

  • Or they didn’t know where to start.
Tip #3


Keep your questions
 nonthreatening.
Some of my favs:

• When did you get it?

• Where did you get it from?

• Have you been using it a lot? / Do you like it?

• What did you get it to specifically do?
And finally...

• What is it not doing properly?

 You now have enough information to determine if the problem lies
 with the abilities of the device or the actions of the user.
How to manage unsuccessful results

• Did you get a specific error message?

• Can you tell me what it was? With the help of Google, even a partial
  error message and the name of the device or service (software) will
  point you to good results.

• Can I direct you to a tutorial to help you get started? Oftentimes it is
  simply user error that causes unsuccessful results.

 The best way to manage user error problems is by knowing the steps
 of using the service with various devices!
The “faulty” device (no patron-supplied error
message)

 1) The device is incompatible with the service:

       • Check the compatibility list.

 2) The user needs assistance to learn how to make the device work
 as you suspect it should.

       • Provide them with the getting started guide. It could be
         simple user error

 3) The device itself is faulty or the DRM is causing problems.

       • Contact OverDrive support or manufacturer support.
Android
Google’s Operating System
Android Hints
• Is it an Android? Look for the   • Direct download of MP3
  “Google” brand or the four         audiobooks, but transfer (with
  “buttons” at the bottom of the     cable) from computer
  screen.                            recommended

• Open source operating            • Direct download of eBooks
  system                             with OMC app.

• Used by many, many phone         • To download eBooks, must
  and tablet manufacturers           be authorized with an Adobe
                                     ID.
• Each manufacturer makes
  changes to the system
Apple
What to know
Apple Hints

• Uses proprietary DRM         • All eBook apps must be
                                 authorized with an Adobe ID
• Purchase music & video
  through iTunes               • Directly download MP3
                                 audiobooks via wireless or
• Purchase eBooks through        cellular connection.
  iBooks app
                               • It’s recommended to
• Purchase MP3 audiobooks        download MP3 to computer
  with Amazon                    and transfer with cable via
                                 iTunes
• Read OverDrive eBooks with
  OMC app or Bluefire Reader   • Transfer of WMA audiobooks
  app                            from a PC via iTunes with a
                                 cable
Dedicated Readers

• May offer wireless or cellular   • Often developed on closed
  download of eBooks                 Android operating system
  purchased from store

• All OverDrive eBooks are
  transferred from computer with
  cable via Adobe Digital
  Editions (or Sony Reader
  Library)

• Early returns through Adobe
  Digital Editions (or Sony
  Reader Library) only
The Kindle

• Created by Amazon               • Now allows wireless
                                    downloads of Audible
• Uses proprietary DRM              audiobooks (wifi, not cellular)


• Does not use EPUB (the format   • Wireless Internet access to
  NHDB uses)                        check email, use Wikipedia,
                                    etc.

• Not compatible with OverDrive

• Allows wireless downloads of
  Kindle eBooks
Questions?

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Tech-based Reference Interview NHLA 2011

  • 2. Deep breath... Relax. It’s just technology.
  • 3. Our Goal • To welcome technology- based reference questions from patrons
  • 5. Are we in the book business? Historically, books were valuable. We protected the books. Books contained knowledge, information.
  • 7. Are we in the the information business? Books contain information. But now information is found in more places than just books.
  • 8. Are we in the computer business? It feels like it...
  • 9. Are we in the entertainment business? We offer novels, DVDs, video games, storytimes, show movies, present performers, etc.
  • 10. What business are we really in?
  • 11. We are in the PEOPLE business!
  • 12. Customer Service & Community
  • 14. Why Gadgets? • People have gadgets.
  • 15. Why Gadgets? • People have gadgets. • People use these gadgets to get the services we provide.
  • 16. Why Gadgets? • People have gadgets. • People use these gadgets to get the services we provide. • The services we provide with people’s tax dollar.
  • 17. Why Gadgets? • People have gadgets. • People use these gadgets to get the services we provide. • The services we provide with people’s tax dollar. • We could ignore their needs, but would that make people happy with us?
  • 19. Whoa! Wait a minute. • There are a lot of gadgets out there! • There’s no way we can deal with all of these.
  • 21. Our excuses • I’m not a techie.
  • 22. Our excuses • I’m not a techie. • I don’t even have a smart phone.
  • 23. Our excuses • I’m not a techie. • I don’t even have a smart phone. • I’ve never read an eBook.
  • 24. Our excuses • I’m not a techie. • I don’t even have a smart phone. • I’ve never read an eBook. • I’m afraid I’ll break it.
  • 25. Our excuses • I’m not a techie. • I don’t even have a smart phone. • I’ve never read an eBook. • I’m afraid I’ll break it. • I don’t have any interest in technology.
  • 26. Our excuses • I’m not a techie. • I don’t even have a smart phone. • I’ve never read an eBook. • I’m afraid I’ll break it. • I don’t have any interest in technology. • I have too much real library work to do.
  • 27. Tip #1 When confronted with a tech question, don’t dwell on the tech and think like a librarian.
  • 28. Why You Can Do Tech Reference...
  • 29. Why You Can Do Tech Reference... • You are smart.
  • 30. Why You Can Do Tech Reference... • You are smart. • You already research so many different things for people.
  • 31. Why You Can Do Tech Reference... • You are smart. • You already research so many different things for people. • None of us are subject specialists in EVERYTHING! But yet we research it all.
  • 32. Why You Can Do Tech Reference... • You are smart. • You already research so many different things for people. • None of us are subject specialists in EVERYTHING! But yet we research it all. • Tech reference is still reference.
  • 33. Why You Can Do Tech Reference... • You are smart. • You already research so many different things for people. • None of us are subject specialists in EVERYTHING! But yet we research it all. • Tech reference is still reference. • There is a lot of information already written about technology -- you just need to find it.
  • 34. Why you should It rocks making people happy!
  • 36. The Blog nhdbooks.blogspot.com
  • 37. Help Instructions nh.lib.overdrive.com
  • 39. Google Googling the error message and the service (OverDrive or Adobe Digital Editions) can often provide excellent solutions.
  • 40. MobileRead Forums The forums are loaded with questions and solutions to eBook problems!
  • 41. And how about your fellow NH librarians? Aren’t we always asking each other for help with other topics? Why not technology?
  • 45. Traditional • Greet the patron • Listen to question
  • 46. Traditional • Greet the patron • Listen to question • Reword the question to confirm
  • 47. Traditional • Greet the patron • Listen to question • Reword the question to confirm • Provide answer/resource
  • 48. Traditional • Greet the patron • Listen to question • Reword the question to confirm • Provide answer/resource • Conclude interview
  • 49. Questions We Answer • History • Science • Genealogy • Readers’ Advisory • Value of antiques, coins, paintings
  • 51. Do we say...? • I’m sorry, but I didn’t take any art classes in college. I wouldn’t know where to start to help.
  • 52. Do we say...? • I’m sorry, but I didn’t take any art classes in college. I wouldn’t know where to start to help. • Oh, I’m too young to know anything about history. Please go ask that older librarian for help.
  • 53. Do we say...? • I’m sorry, but I didn’t take any art classes in college. I wouldn’t know where to start to help. • Oh, I’m too young to know anything about history. Please go ask that older librarian for help. • I don’t have time to listen to you talk about genealogy.
  • 54. Do we say...? • I’m sorry, but I didn’t take any art classes in college. I wouldn’t know where to start to help. • Oh, I’m too young to know anything about history. Please go ask that older librarian for help. • I don’t have time to listen to you talk about genealogy. • Oh! You read that trash! I can’t help you.
  • 55. Why do we give ourselves permission to get out of tech questions? There’s really no good excuse.
  • 56. Differences • There are differences between the tech-based reference interview and the tradition one. • Let’s start at the beginning...
  • 57. What to look for: • The patron walks to the reference desk holding a gadget still in its original packaging. • There is a desperate look in their eyes. • There is an edge in their voice that can only come from a frustrating evening trying to make technology work correctly.
  • 58. Greeting Your patron might have spent several hours fighting with technology.
  • 59. They might be feeling... • Angry • Frustrated • Stupid • Embarrassed • Resentful (of the library, librarians, you!)
  • 60. What You Cannot Do • Run away • Point to a coworker • Yell for a coworker • Sigh (audibly) • Roll your eyes
  • 61. Do not shut down.
  • 62. What you’ve gotta do: • Take a deep breath. • Continue smiling. • Show enthusiasm.
  • 63. Fake it, if necessary.
  • 64. Why?
  • 66. Confidence Just like trained guard dogs, gadgets can sense fear.
  • 67. Confidence Just like trained guard dogs, gadgets can sense fear.
  • 68. Confidence Just like trained guard dogs, gadgets can sense fear. By smiling, being friendly, and showing confidence you are taking control of the situation. You can’t let the question fill you with fear and addle your brain.
  • 69. Tip #2 From the moment the interview begins, you can informally start gathering information about the gadget and the problem. Use the greeting period as an opportunity to figure out how to proceed with the interview.
  • 71. Feel flattered! You are a tech superstar in their eyes.
  • 72. Before breaking the seal: • Ask what they want to use the gadget for. • Is it compatible? • Look at some reviews. • Explain that it probably needs to be fully charged before you can help.
  • 74. Repackaged • They’ve tried it out. • It was confusing. • Something didn’t work right. • They need help getting started.
  • 75. Summary: New Gadget • Make note of the model • Check that the device will do what the patron hopes it will do. • Find reviews. Good buy? Will the PERSON be HAPPY accessing the LIBRARY SERVICE with this device? • Find and print/email the user guide to the patron. • Direct them to the getting started information for the library service. • Send the patron home to charge the device/read through the user information.
  • 76. New gadget, no packaging • Similar steps as the packaged gadget, but lacking: • Clearly labeled gadget ID • Meager instructions • Cables • Ability to play the “go-home- to-charge-it” card.
  • 77. What’s probably happening... • They’ve either had the device and haven’t been using it (for fear of having to set it up) • Or they’ve been using the phone, player, or ereader for other purposes and now want to make the gadget work with a library service you offer. • Either they tried to make it work with the service and ran into problems. • Or they didn’t know where to start.
  • 78. Tip #3 Keep your questions nonthreatening.
  • 79. Some of my favs: • When did you get it? • Where did you get it from? • Have you been using it a lot? / Do you like it? • What did you get it to specifically do?
  • 80. And finally... • What is it not doing properly? You now have enough information to determine if the problem lies with the abilities of the device or the actions of the user.
  • 81. How to manage unsuccessful results • Did you get a specific error message? • Can you tell me what it was? With the help of Google, even a partial error message and the name of the device or service (software) will point you to good results. • Can I direct you to a tutorial to help you get started? Oftentimes it is simply user error that causes unsuccessful results. The best way to manage user error problems is by knowing the steps of using the service with various devices!
  • 82. The “faulty” device (no patron-supplied error message) 1) The device is incompatible with the service: • Check the compatibility list. 2) The user needs assistance to learn how to make the device work as you suspect it should. • Provide them with the getting started guide. It could be simple user error 3) The device itself is faulty or the DRM is causing problems. • Contact OverDrive support or manufacturer support.
  • 84. Android Hints • Is it an Android? Look for the • Direct download of MP3 “Google” brand or the four audiobooks, but transfer (with “buttons” at the bottom of the cable) from computer screen. recommended • Open source operating • Direct download of eBooks system with OMC app. • Used by many, many phone • To download eBooks, must and tablet manufacturers be authorized with an Adobe ID. • Each manufacturer makes changes to the system
  • 86. Apple Hints • Uses proprietary DRM • All eBook apps must be authorized with an Adobe ID • Purchase music & video through iTunes • Directly download MP3 audiobooks via wireless or • Purchase eBooks through cellular connection. iBooks app • It’s recommended to • Purchase MP3 audiobooks download MP3 to computer with Amazon and transfer with cable via iTunes • Read OverDrive eBooks with OMC app or Bluefire Reader • Transfer of WMA audiobooks app from a PC via iTunes with a cable
  • 87. Dedicated Readers • May offer wireless or cellular • Often developed on closed download of eBooks Android operating system purchased from store • All OverDrive eBooks are transferred from computer with cable via Adobe Digital Editions (or Sony Reader Library) • Early returns through Adobe Digital Editions (or Sony Reader Library) only
  • 88. The Kindle • Created by Amazon • Now allows wireless downloads of Audible • Uses proprietary DRM audiobooks (wifi, not cellular) • Does not use EPUB (the format • Wireless Internet access to NHDB uses) check email, use Wikipedia, etc. • Not compatible with OverDrive • Allows wireless downloads of Kindle eBooks

Editor's Notes

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  3. Authorized the Division of Economic Development to amend a sole source contract with Glen Group Inc., North Conway, NH, (previously approved by G&C on 7-28-10, item #25A), for social media and marketing training for businesses, by increasing the amount by $30,000 from $416,000 to $446,000.  Effective upon G&C approval through June 30, 2011.  100% Federal Funds.  January 19th.\n
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  46. Yard sale painting -- History of civil rights -- Patron talks about Genealogy question -- Yuck I don’t read that!\n
  47. Yard sale painting -- History of civil rights -- Patron talks about Genealogy question -- Yuck I don’t read that!\n
  48. Yard sale painting -- History of civil rights -- Patron talks about Genealogy question -- Yuck I don’t read that!\n
  49. Yard sale painting -- History of civil rights -- Patron talks about Genealogy question -- Yuck I don’t read that!\n
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