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Social Networking
      In a Snap!
A Definition


• Online Social Networking is a
  community of people sharing their
  thoughts, photos, and interests online.
• Online social networks can look a lot
  like your “real world” social network.

• Mine does!
My Social Network
Don’t get it?

• It’s ok not to understand why people
  appear to be living out their lives
  online.
• (Pst... I don’t think most social networkers
  think that they are living some sort of
  virtual life!)
However...


• Don’t let your personal feelings hold
  back the library from taking advantage
  of the potential goodwill and publicity
  social networks offer.
Why join in?
• The benefits for your library:

 • It’s another (completely different)
   way to publicize the library...

 • It’s free...

 • It’s fast and pretty easy!
Monthly Users
 274                                               300000000


Million!
                                                  225000000




                                                 150000000


                                                               124
                                                              Million
                                                75000000




                                            0




           Facebook Users   MySpace Users
• Facebook boasts more than 100 million
  daily users.
• If someone offered your library free
  weekly ad space in a hand-delivered
  newsletter that would reach a modest
  percent of your users, would you turn it
  down?

• Probably not.
Why not join?
 Let’s be honest here.
• Social networking will not solve every
  problem your library has...
Tell me again...
How is this quick and easy?
It’s all about Web 2.0

• Online social networking sites use
  powerful Web 2.0 technology.
• In the world of Web 2.0, data you
  publish is free to travel from the
  original site to other accounts you
  manage.
• Publish it once, syndicate it to multiple
  sites.
Working Together
Looks who Flickrs!
Library of Congress
Looking for local inspiration?
Keene’s Digital Library
Manchester’s Photos
Advertising with Twitter
Connecting with Facebook
Let’s get started!
Simple Registration
Facebook
Sites

•   http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-
    while-myspace-languishes/

•   http://www.facebook.com/press/info.php?statistics

•   http://www.flickr.com/photos/keenepubliclibrary

•   http://www.flickr.com/photos/manchesterlibrary/

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Social Networking in a Snap! NHLA 2009

Editor's Notes

  1. Welcome to social networking in a snap. Before I jump into online social networks, I want to quickly talk about social networks. In reality, this should be called, “Online Social Networking in a Snap” since, as librarians, we are already social networking pros, right? Let’s think for a minute about our own social networks. Each of us have throughout the years made friends from the people we went to school with, worked with, people in our communities, etc. This is our real-world social network. Now, just because someone is in our social network, doesn’t mean that we’re very close friends, sometimes they are simply acquaintances, but it doesn’t mean that they aren’t relevant to us.
  2. It won’t be relevant to many of your patrons, but it might reach a small segment of patrons for whom traditional publicity doesn’t reach. Setting up a social networking page for the library takes a fraction of the time as laying out a single page newsletter.
  3. Dial-up, short staffed, overworked, funding, etc.