Social Networking in a Snap! NHLA 2009

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Social Networking in a snap presentation for NHLA 2009

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Social Networking in a Snap! NHLA 2009

  1. 1. Social Networking In a Snap!
  2. 2. A Definition • Online Social Networking is a community of people sharing their thoughts, photos, and interests online.
  3. 3. • Online social networks can look a lot like your “real world” social network. • Mine does!
  4. 4. My Social Network
  5. 5. Don’t get it? • It’s ok not to understand why people appear to be living out their lives online. • (Pst... I don’t think most social networkers think that they are living some sort of virtual life!)
  6. 6. However... • Don’t let your personal feelings hold back the library from taking advantage of the potential goodwill and publicity social networks offer.
  7. 7. Why join in?
  8. 8. • The benefits for your library: • It’s another (completely different) way to publicize the library... • It’s free... • It’s fast and pretty easy!
  9. 9. Monthly Users 274 300000000 Million! 225000000 150000000 124 Million 75000000 0 Facebook Users MySpace Users
  10. 10. • Facebook boasts more than 100 million daily users.
  11. 11. • If someone offered your library free weekly ad space in a hand-delivered newsletter that would reach a modest percent of your users, would you turn it down? • Probably not.
  12. 12. Why not join? Let’s be honest here.
  13. 13. • Social networking will not solve every problem your library has...
  14. 14. Tell me again... How is this quick and easy?
  15. 15. It’s all about Web 2.0 • Online social networking sites use powerful Web 2.0 technology. • In the world of Web 2.0, data you publish is free to travel from the original site to other accounts you manage.
  16. 16. • Publish it once, syndicate it to multiple sites.
  17. 17. Working Together
  18. 18. Looks who Flickrs!
  19. 19. Library of Congress
  20. 20. Looking for local inspiration?
  21. 21. Keene’s Digital Library
  22. 22. Manchester’s Photos
  23. 23. Advertising with Twitter
  24. 24. Connecting with Facebook
  25. 25. Let’s get started!
  26. 26. Simple Registration
  27. 27. Facebook
  28. 28. Sites • http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks- while-myspace-languishes/ • http://www.facebook.com/press/info.php?statistics • http://www.flickr.com/photos/keenepubliclibrary • http://www.flickr.com/photos/manchesterlibrary/

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