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Social Media for the Christian College

This deck provides a brief introduction to how the Christian college campus is uniquely situated to utilize social media tools to strengthen their community.

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Social Media for the Christian College

  1. 1. LIVING DIGITALLY using social media on the Christian college campus
  2. 2. <ul><li>How can your campus use social media </li></ul><ul><li>to recruit students and strengthen community? </li></ul>
  3. 3. <ul><li>What makes a Christ-centered campus special? </li></ul>
  4. 4. Community
  5. 5. <ul><li>What does this have to do with social media? </li></ul>
  6. 6. <ul><li>What is social media? </li></ul>
  7. 7. <ul><li>Social media is the democratization of </li></ul><ul><li>information, transforming people from </li></ul><ul><li>content readers into content publishers. </li></ul><ul><li>It is the shift from a broadcast </li></ul><ul><li>mechanism to a many-to-many model, </li></ul><ul><li>rooted in conversations between </li></ul><ul><li>authors, people, and peers. </li></ul>
  8. 8. <ul><li>Or, </li></ul>
  9. 9. <ul><li>Social media is the creation of online content by </li></ul><ul><li>anyone, anywhere. Media you can interact with. </li></ul>
  10. 10. <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Video-blogging </li></ul><ul><li>Podcasts </li></ul><ul><li>YouTube </li></ul>
  11. 11. <ul><li>Why should social media </li></ul><ul><li>matter to your campus? </li></ul>
  12. 12. <ul><li>These are the tools of today’s storytellers. </li></ul>
  13. 13. <ul><li>Who is telling your school’s story? </li></ul>
  14. 14. <ul><li>This brand-building storytelling is only going to increase. </li></ul>
  15. 15. <ul><li>It's where your students and families are </li></ul><ul><li>spending their time. </li></ul>
  16. 16. <ul><li>More than half of all online American </li></ul><ul><li>teenagers use social networking sites. </li></ul>*
  17. 17. <ul><li>64% of online teenagers created content </li></ul>*
  18. 18. <ul><li>People trust people. </li></ul><ul><li>Not advertising. </li></ul><ul><li>Not marketing. </li></ul><ul><li>And they tell the best stories. </li></ul>
  19. 19. <ul><li>Social media is about </li></ul><ul><li>building relationships. </li></ul>
  20. 20. <ul><li>Ryan Moede </li></ul><ul><li>Marketing & Communications Manager | CCCU </li></ul><ul><li>[email_address] </li></ul><ul><li>* Pew Internet & American Life Project </li></ul>