2. 1.Mission & vision statement
Tesco’s current vision describe their performance, their vision statement is
good straight forward & related to their service but the mission statement
can be modified
“We make what matters better, together” it’s a bit riddle for the people to
understand what they are actually saying
“We provide to create Value by using harmony & commitment”
Our proposed mission statement defines giving utmost value to the
stakeholders with harmony among the employees & commitment to our
vision, which means Tesco, will give their stakeholders high priority

3. The relationship of values have with
mission & vision statement.
>Values with mission and vision statement had a great
relationship. Vision is an aspiration view where the business
wants to be, mission is core purpose in which aims are
established to achieve the goal the goal and the values is a
embedding way which indicates the strategic planning
process. Tesco’s mission is-“make what matters better,
together”. It means general expression of overall purpose of
business. It communicates the goal of a company to all
stokeholds.
>Tesco’s values are embedding in the way, do business at
every level. Values let the company’s people to know what
kind of business they are working for and let the customers
know what they can expect from company .Value are vital to
company’s success, because it helps to make it different from
its competitors such as, if all the three combination of vision,
mission and value are used properly, the customers and
company team people are useful with company and in case of

4. Core purpose and the Importance of strategic
planning in helping it to achieve its core purpose
The core purpose of Tesco is its mission:
“We make what matters better, together”
Tesco’s mission is to get better and all of their
strategies are to serve their core purpose. Tesco put
a lot of emphasis on their strategic planning and
they continuously develop their new strategies.
Tesco’s strategies are driven to quality, price, range
and innovation as well as delivering great
multichannel customer service.

5. Strategic planning are
 Increasing their staff numbers
 Focusing on create value for customers
 To build their team to create more value
 Put their responsibilities to the communities

6. PEST analysis for TESCO
Political
>The laws and regulation by the UK
government, the European Union and world
trade organization may cause a great change
>Free movement of goods, services by
European Union allowed in past.
>Increase in unemployment

7. Economical
 Quite depending on UK market
 Increasing Unemployment rate or decreasing
income may reduce the percentage of sell.
 GDP per capita income and the purchasing
power of consumer

8. Social
 Customer’s taste of food constantly changes
 Birth rate decreased in the past year
 Scandal of food quality affected

9. Technologic
al
>Introduction of e-grocers led to disruptive wave
In technological sectors where TESCO may
improved are
>providing Social networking
>Implementing strong CRM (Customer
Response Management) system
>Reduce checkout lines of 26 million of its
customer by using heat-sensing technology to
monitor lines.

10. Its good for Tesco to enter in the
Bangladesh market
Reasons are:
 Present GDPA of Bangladesh
 Political conditions of Bangladesh:
 Labor cost
 Technical side
 Legislative Factor
 Middle income country
 Skillful employees availability
 Competitive advantage

11. ANY QUESTION???