by Jason Bholanauth

2. Agenda
Quarter 1 Focus Areas
Key Project & KPIs of Projects
Bottlenecks
Quarter 2 Focus Areas & Key Projects
Conclusion
2

3. Quarter 1 Focus Areas
The department was stable at the beginning at the end of term 1415 and the aim was to continue its
evolution in 1516 while considering the current organizational trend and in the world.
Digital Positioning
Why Digital Positioning?
Increase our Brand visibility
Improve Customer Flow
Increase our reach
Programme Support
Why Programme Support?
Improve Marketing support
Improve synergy
Unified Brand
Member Education
Why Member Education?
Member Development
Local Level Delivery
LC Pipeline
3

4. 4
Key Project & KPIs of Projects (1)
Digital Positioning
Key Projects
-Information Management for External Sign Ups
-Conversion Strategy from Sign Up to Customer
-Social Media brand positioning
-Website Creation
KPIs
-Databases with 426 External & 291 Internal contacts
- Ave 65% Opening Rate on Email Marketing
-Facebook Page Organic Followers 6445
-AIESEC Emails created for 75% of membership

5. 5
Key Project & KPIs of Projects (1)
Digital Positioning / Sign Up & Conversion Strategy
Email Marketing for Sign Up
Mailchimp Report

6. 6
Key Project & KPIs of Projects (2)
Digital Positioning / Social Media Brand Positioning
National Facebook Page Analysis
Fanpagekarma.com Report
Facebook Page Organic Followers 6445 Engagement with the Page

7. 7
Key Project & KPIs of Projects (1)
Programme Support
Key Projects
-TMP Recruitment
-Student Relations (OGX)
- Incoming Exchange Support

8. 8
Key Project & KPIs of Projects (1)
Programme Support/ TMP Recruitment
KPIs
-336 applications received
-109 Recruited Members
-5 Materials created
Poster 1 Analytics of Poster 1 Poster 2
Analytics of Recruitment Sign Up form

9. 9
Key Project & KPIs of Projects (1)
Programme Support/ Student Relations (OGX)
KPIs
-75 applications received online
- More than 500 applications received physically.
-Website created. With 606 Visits for the past 90 days
Analytics of Sign Up for the Programme
Academic Analytics of Sign Up for the Programme

10. 10
Key Project & KPIs of Projects (1)
Programme Support/ Incoming Exchange Support
KPIs
-HelloMauritius Visual Identity evolution
-E-Newsletter released to Network
-New Website created for HelloMauritius

11. 11
Bottlenecks of Q1
Internal Factors
-No proper Financial Support
-Education of VPs not done properly
-Bad Expectation setting with Core Departments
-Commission synergy not done properly
External Factors
-MCVP got a job as Marketing Executive
-University Relations decrease the reach of AIESEC

12. Quarter 2 Focus Areas
Quarter 2 will be focused on making the department and AIESEC Mauritius externally visible while
constantly improving the inner development of the members.
Member Education
Key Projects
Communication Summit
LC Consultancy
MarComm Projects
KPIs
#Attendees Comms Summit
VP Pipeline
#Reach from MarComm Projects
12
External Positioning
Key Projects
YouthSpeak
KPIs
#Sales Lead
#Attendees to YouthSpeak
#Lead for TMP & OGX

13. Thank You
13