Simplicity Communication Strategy done for University Purposes

2. Content
argeting & Positioning
Strategy
Strategy
nication

4. ity
scavelles
y Kitchen Products in Mauritius
en Life
rom Spoons to Bowls.
an Regions
ion to Trianon Shopping Park
sion

5. O
u
r
V
i
s
i

7. S
E
G
M
E
N
T
A
T
I
O

8. T
A
R
G
E
T
I
N
G
•

9. P
O
S
I
T
I
O
N
I
N
G

11. P
E
R
S
O
N
A
L
S
E

12. N
E
W
S
P
A
P
E
R
A

13. O
U
T
D
O
O
R
L
E
D

18. A
T
T
R
A
C
T
P
H
A

20. C
O
N
V
E
R
T
P
H
A

21. C
L
O
S
E
P
H
A
S
E

22. D
E
L
I
G
H
T
P
H
A

24. I
N
T
E
R
N
A
L
C
O
•
W
e
s
h
o
w
c