Nokia Life is a mobile platform that provides information services to over 100 million users in emerging markets like India, China, and Nigeria. The services focus on improving livelihoods and quality of life through educational, health, agricultural, and entertainment content delivered via SMS in 18 languages. Nokia Life is pre-installed on Nokia devices and accessible anywhere with GSM coverage. It aims to connect the next billion people to useful information and services through their mobile phones in a personalized and localized manner.
1. Bhanu Potta
Global Product Leader – Learning and Knowledge Services
Nokia LifeLearning. Living. Sharing.
Industry Platform to Reach & Engage the “Next Billion”
#NokiaLife @BhanuPotta
2. #NokiaLife @Nokia
Nokia Life in Brief
2
• World’s FIRST and largest Livelihood & Life Improvement
platform built for emerging markets
• 100+ Million User base; Service Live in India, China, Indonesia,
Nigeria, Kenya
• Information services focused on verticals of Education,
Health, Agriculture, Infotainment, Entrepreneurship and
Women
• Hyper-local and personal information in 18 languages
• Pre-embedded in millions of Nokia devices and Works
anywhere with GSM coverage
#NokiaLife @BhanuPotta
3. #NokiaLife @Nokia
2015 Forecast
Data
Connected:
2 Billion
Data
connectable & SMS:
3 Billion
No Phone:
2 Billion
Unprecedented Opportunity
2012
Data
Connected:
1 Billion
Data
connectable & SMS:
2.7 Billion
No Phone:
3.2 Billion
Nokia Life+
Nokia Life
Mobile Internet
Nokia Life
Mobile Internet
3
#NokiaLife @BhanuPotta
4. #NokiaLife @Nokia
Content and Knowledge Platform
Education Health Agriculture Infotainment Entrepreneurship Women
Personalization | User data and demographics applied to make information personal
Localization | 12 Million + unique messages delivered daily in 18 languages
Content | Relevant, reliable, profound, customized and fresh content information
Knowledge | Pedagogic framework to deliver easy to understand messages
Learn English
Exam Preparation
General Knowledge
Live Healthy
Parenting Advice
Pregnancy Advice
Market Prices
Weather
News and Advice
Music
News
Sports
Finance & Accounting
Communication
Networking & Marketing
Small business
Health
Life Skills
4
#NokiaLife @BhanuPotta
5. Easy and Engaging SMS Experience
Integrated Life+
Link evolving Users
to mobile internet
journey
Enhanced User
Interface for
engaging
experience
Dynamic Inbox –
with intelligent
ordering
Interact, Share, Poll
Hyper
personalized for
delivering relevant
info
Hyper-localized for
maximized reach
5
#NokiaLife @BhanuPotta
6. Strong Ecosystem
Information Sources Editorial Desks
Knowledge Partners Accreditors Developmental Agencies
20 Operators across 5 Countries
Accreditors
6
#NokiaLife @BhanuPotta
7. #NokiaLife @Nokia
Education Services Portfolio
Formal and Informal Learning for Life Roles
7
Academics
Exam Tips
•Modules aligned to
prescribed curriculum & text
books
•Study tips
•Summary & test
•Examination results
delivered straight to your
mobile phone
Open University*
•Study tips
•Summary & test
•Examination preparation
Work&Career
Life Skills
•21st century personal competencies
•Social and interpersonal skills
•Job readiness
•Financial literacy
•Entrepreneurship
Women Empowerment*
•Practical advice on starting &
running Micro & Small Business
successfully
•Tips for women on health & family
Teacher Training*
•Tips, Best Practices and Ideas for
Teachers in Emerging Markets
LifelongLearning
Learn English
•Practice English daily
through various levels of
difficulty
•Explanations &
pronunciation in local
language
•Relevant mix of words &
phrases mapped to levels
with weekly tests
General Knowledge
•Mix of regional, national and
international facts and
current affairs
#NokiaLife @BhanuPotta
* Country specific
8. #NokiaLife @Nokia
Health Services Portfolio
Focused on Health for a productive Life
8
GenericServices
Live Healthy
• Get tips on personal and
household hygiene, common
ailments, fitness, diet and well
being
• Gender and age specific
health tips to help you stay fit
• Daily content delivered in local
language
Parenting Advice
• Holistic child development
information catering to
physical, cognitive and social
developmental needs
• Get information on important
milestones related to child
growth
• Being a Parent information
GenderSpecificHealth
Pregnancy
• Be informed on what to expect from
pregnancy and parenthood
• Get information on important
milestones related to child growth in
pregnancy
• Understand nutritional and
development needs of self and child
Men’s Health
• General Health Knowledge Designed
for Men.
Women’s Health
• General Health Knowledge Designed
for Women.
SpecializedTopics
Health Topics
• Be informed on select health
topics most relevant for your
country
• Topics like Diabetes, Healthy
Heart, Respiratory Health,
Hepatitis, HIV, etc.
• Get tips that reduce the risk
factors the onset of or help
you to cope with certain
health conditions
#NokiaLife @BhanuPotta
* Country specific
9. #NokiaLife @Nokia
Agriculture Services Portfolio
Empowering Farmer with access to Actionable Hyper-local Information
9 * Country specific
Information
Crop & Commodity
Tips
• Yield enhancement
• Pest prevention & Control
• Best Practices &
Techniques
• Agri News
Market Prices
• Daily prices from three
nearby markets
Weather
• Agro-Met Information
with Advisory
Personalization
Crops & Commodities
• Choice of THREE items from a
large list of crops and/or
commodities
Location
• Choice of Location at a
granularity feasible for hyper-
localization
Language
• Choice of Local Languages to
receive information in
Fertilizer
prices
Pesticides &
prices
Weather
Seed prices
Market prices
Sow
Grow
Sell
Sowing
techniques
Advise
Harvest
Crop protection
practices
Govt.
Schemes
Harvesting
practices
Pre-
Sowing
Trends
#NokiaLife @BhanuPotta
11. #NokiaLife @Nokia
Nationwide, yet Hyperlocal & Personalized
“Information” on mobiles to farmers
11
Country Crops Markets Languages
/Commodities /Traders
INDIA 275 7000+ 12
CHINA 100 2000+ Chinese
INDONESIA 165 200+ Bahasa
NIGERIA 25 111 3
18 Operators across 4 Countries
#NokiaLife @BhanuPotta
12. #NokiaLife @Nokia
Bringing “Social” on mobiles to farmers in
emerging markets
12
SHARE ASK an EXPERT Express & Hear Opinions
#NokiaLife @BhanuPotta
13. Successful engagements drive value
13
Collaboration with NABARD (Govt. Agriculture Bank)
to empower the Bank’s Loan Customers with
up-to-date information and increase the quality
of Loans for the Bank.
• Better Crop Yield
• Higher Profits Margins
• Better Loan Repayments
Farmers reported increase in their profit margin &
Find the Loan Management tips and information very useful
Daily Market Prices, Yield Improvement
methods and Weather information to
thousands of Farmers.
#NokiaLife @BhanuPotta
14. #NokiaLife @Nokia
Strong Consumer Proposition
Simple
as SMS and easy
experience
100+ million have
used Nokia Life
12 Million + unique
updates daily in 18
languages
3.5 billion people
India, Indonesia, China,
Nigeria & Kenya
20 operator billings
in five countries;
reach of ~ 1.5 BIL
50+ devices across
Nokia ASHA, S40
and S30 phone range
90+ knowledge and
information partners
Hyperlocal
and personalized
information
Life and livelihood
improvement
Learn.
Live.
Share.
14
With Nokia Life
you are already in
the house, and
everything is laid
out room by
room.”
”There’s a lot of
content online,
but not much of it
is relevant and
easy to access on
a mobile phone.
Until now.”
”
#NokiaLife @BhanuPotta
15. Recognitions and Awards
UNESCO’s Policy Guidelines for Mobile Learning & World Economic Forum
Global Agenda Council: “Nokia Life is a successful initiative in large scale adoption
of mobile learning by over tens of millions of users”
Global telecom Business Innovation Awards – 2012 & 2013
“Consumer Service Innovation Award” in the “Emerging Markets Service
Innovation” category
ASSOCIATIONS: UN Women, FSC, UNDP, GSMA mWomen, Cherie Blair
Foundation
Part of the change leadership and integral technology partners.
ACCREDITIONS: UNICEF, PLAN and FSC have been involved in content pedagogy and
content accreditations
REVIEWS & MENTIONS: MIT Sloan Review, USAIDS mAgri, Forbes review,
Center for Health Market Innovations (CHMI)
15
#NokiaLife @BhanuPotta
16. Expanding into Data Services
Relevant, life-enhancing
information
Delivered via easy to
adopt and consume
experience
Gets people to richer
mobile internet, in data
efficient manner
Nokia Life+
16
#NokiaLife @BhanuPotta
