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Mobilization of healthcare


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Mobilization of healthcare

  1. 1. The Mobilization of HealthcareBrian Dolan, Editor and Co‐Founder, MobiHealthNewsTom Torre, SVP/General Manager, FIS Consumer Directed Tom Torre SVP/General Manager FIS Consumer DirectedHealthcare Solutions
  2. 2. Agenda• Brian Dolan, Editor & Co‐Founder, MobiHealthNews – Trends shaping mobile health – Mobile application stats – Mobile user demographics – Mobile health interest and market opportunity – Market statistics• Tom Torre, SVP/General Manager, FIS Consumer Directed Healthcare  g Solutions – New challenges necessitate new tools – The mobile landscape  – The consumer directed healthcare tie in – FIS mobile strategy – WealthCare Mobile 2
  3. 3. Metrics & Trends Shaping  Mobile HealthBrian DolanEditor and Co‐
  4. 4. Mobile App Stats• HEALTH APP ADOPTION: 9% 9 percent have an app on their phone to track or manage their health. – Pew• FITNESS APP ADOPTION: 21% 21 percent of smartphone users have a fitness or workout related app. – Parks 2010• MED DEVICE TO PHONE TRANSFERS: 4% 4 percent of people who use personal medical devices move the data to their phone – Parks 2010• FUTURE HEALTH APP USER BASE: 500M 500 million smartphone users will be using health apps by 2015 – Research2Guidance 2010 2015.
  5. 5. Example peripheral devices that connect  Example peripheral devices that connect to mobile phones…AliveCor iPhone ECGNot presently available for sale. Not cleared for sale as a medical device in the USA Sanofi‐Agamatrix iBGStar WiThings Blood Pressure iHealth Blood Pressure Dock
  6. 6. Mobile Phone  User Demographics• RACE: 15 percent vs. 11 percent vs. 7 percent 15 percent of African American mobile phone users have a health app vs. 11 percent Latino vs. 7 percent Caucasian – Pew 2010• GENDER: 10 percent vs. 8 percent 10 percent of male mobile phone users have a health app vs. 8 percent of female mobile phone users – Pew 2010• LANGUAGE: 9 percent vs 1 percent vs. 9 percent of English speaking mobile phone users have a health app on their phone vs. 1 percent of Spanish speaking users – Pew 2010• INCOME 23 percent vs. 15 percent INCOME: t t 23 percent of mobile phone users with a health app on their phone have annual salaries from $50k - $75k+ vs. 15% with salaries from <$30k - $49,999 – Pew 2010
  7. 7. Mobile Health Interest• CAREGIVERS: 72% 72 percent of caregivers interested in connected monitoring devices – PwC 2010• HEALTH INFO VIA TEXT: 21% 21 percent of US consumers interested in health information being sent to their phones via text messages – PwC 2010• PERSONAL MONITORING: 50% 50 percent of consumers want a personal monitoring device to help them make healthier decisions. – Deloitte 2010• DIABETES PATIENTS: 60% Only 60 percent of diabetics in our home monitoring program were Internet users – Dr. Joseph Kvedar, Partners Health Care
  8. 8. Market Opportunity• $50 BILLION Opportunities in the global mobile health market worth $50 billion – McKinsey 2010• $ BILLION $4.6 Mobile health and fixed telemedicine market will top $4.6 billion by 2014 – CSMG• $706 MILLION $706 million is the total estimated amount that the healthcare industry will spend on mobile applications in 2010 – Compass Intelligence• $2 - $6 BILLION $2 to $6 billion is the amount health care providers will save thanks to remote patient monitoring over cellular networks in 2014 – Juniper Research
  9. 9. Topol’s Top Ten Targets  for Wireless Medicine f i l di i
  10. 10. Market Statistics• MARKET GROWTH: 25% 25 percent in 2010 and Home health and disease management markets to grow remain steady for five years. – PwC 2010• MARKET WORTH $4.4Billion Parks Research WORTH: $4 4Billi Wireless home health market to be worth $4.4 billion by 2013 –• COMMUNICATING W/ PHYSICIANS: 62% 62 percent of people with chronic conditions said communication with their physicians via home medical devices would help them improve their health. – GfK Roper 2010 R
  11. 11. mHealth Apps Statistics• mHEALTH APPLICATIONS: 200M 200 million mHealth applications are in use as of mid-2010. – Pyramid 2010• MEDICAL & FITNESS APPS: 9,000 Number of health, medical and fitness apps available for iOS, BlackBerry and Android: 9,000 apps. – MobiHealthNews 2010• CHRONIC DISEASE MGMT APPS: 200 About 200 apps focused on chronic disease management launched between February and August 2010. – MobiHealthNews 2010
  12. 12. % Growth of iPhone Medical  Subcategories S b i Medication Adherence Apps Grew  pp Quickly in 2010; EMR, Reference &  Babies Also Fast‐Growing
  13. 13. Top Ranking MedicalReference Apps for Consumers
  14. 14. Want More Information? Brian Dolan Editor and Co‐Founder MobiHealthNews
  15. 15. The Mobilization of HealthcareTom TorreT TSVP/General Manager, FIS Consumer Directed Healthcare Solutions
  16. 16. New Challenges. New Tools.Cost Technology and Service Delivery TransformationCost, Technology, and Service Delivery Transformation Increased  Increased   pressure for cost  financial burden  containment on employees New and  New and increased  consumer  New mobile  expectation  technologies  engagement and  and services tools
  17. 17. The Mobile Landscape is Rapidly Expanding to More Connected Consumers • U.S. mobile phone subscriptions  to reach 316M by 2012 – Mobile phone penetration to  exceed 100% by 2012 – AND Mobile‐connected devices  forecasted to grow (e.g., iPod,  Kindle, iPad, Sony PSP) • Device types rapidly changing  and how consumers use them – S t Smart – Smartphones expected to be  majority of mobile phone base  by 2012Feature SmartPhones Phones 19
  18. 18. Integrated VisionOngoing Progress & Development 20
  19. 19. Mobile Strategy Scalable, Configurable, and Consistent Scalable Configurable and Consistent• Mission – Deliver best in class integrated  health and wealth mobile solution health and wealth mobile solution• Objectives – Build and provide a scalable and  u d a d p o de a sca ab e a d configurable mobile application – Leverage the breadth and depth  of the FIS data sets. of the FIS data sets – Provide consistent branding  across the various (online, mobile,  paper) channels to new and  existing FIS customers 21
  20. 20. Mobile Aids Clients/CustomersService/Cost Goals and Address Channel Need• Enhance brand equity and relevance  in competitive field – New customer acquisition and referral New customer acquisition and referral  marketing – Higher customer satisfaction and  improved retention• Reduce costs through migrating to  g g g self‐service interaction/education – Phone volume reduction• Differentiate your business – Quickly moving from leading market to Quickly moving from leading market to  market requirement• Empower participants – Users can access when/where they see  fit• Proactively communicate with  participants 22
  21. 21. Enterprise Mobile App Features Integration  My Accounts My Health My Claims My Resources  Points• Enrollment • Wellness  • Mobile receipt  • Clinic/Rx  • Health plan data• View expenses content capture Locater • Employer data• Account access • Wellness reward • Pay claims • Health  • Custom points•MManage alerts l t • View / update View / update  • Manage auto Manage auto  calculators• Payback  PHR pay • Service inquiries ineligible trans • Emergency PHR • View claim  • Contact • HSA bill‐pay • Mobile Health  history administrator• Manage direct Manage direct  ID • Submit  claims • Update  p deposit • Health related  demographics• Lost/stolen card alerts • Research  • Fax/e‐mail   investment • Change election health history options  • Refill  • Provider ratings d prescriptions • Find My  Provider • Cost estimation First release targeted to be available 3rd quarter 2011
  22. 22. Questions & Answers
  23. 23. Thank YouTom TorreT T781‐250‐