This document discusses alternative uses of web analytics and the measurement protocol beyond traditional insights. It describes how manual QR codes can be used to track tasks completed in stores and offline redemptions. The document also outlines how automated measurements can track store entry/exit points, activity hours, migrations, temperature, air quality, and till rates. Similar office metrics like first/last hours, out of hour usage, temperature trends, and break patterns are presented. Software usage trends, areas, depth, actions, times, and costs are highlighted as ways to determine software value to a business.

1. Going to the Toilet
in Web Analytics
(The Measurement Protocol)
Ben Grady
Web Analytics Wednesday – Canberra
wawcanberra.com

2. Traditional Uses
• Insights
– Customer demographics
– Keywords searched
– Social activity
• Page Quality
• Trending

3. Alternative Uses
• Manual QR Codes
– Tasks completed like changing window displays
– In store purchases to online refills
– Offline “present this flyer” redemptions.

4. Store uses
• Automated
– Measuring shop entry/exit points
– Hours of activity
– Measuring shop migrations
– Shop temperature
– Air quality.
– Till transaction rates
– Delivery Times

5. Office Uses
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First one in and last one out hours.
Detection of out of hour usage.
Temperature rates
Trends of breaks
Power usage per day
Delivery rates

6. Software Usage
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Trends of daily usage
Areas of usage
Depth of usage
Value to business
– Actions
– Times
– Costs

7. Software Usage
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Trends of daily usage
Areas of usage
Depth of usage
Value to business
– Actions
– Times
– Costs