Analytics in Canberra - Canberra Web Analytics Wednesday

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wawcanberra.com
Look into Canberra's use of web analytics, including jobs, companies and enterprises

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  • http://en.wikipedia.org/wiki/List_of_web_analytics_software
  • Analytics in Canberra - Canberra Web Analytics Wednesday

    1. 1. Analytics in Canberra and Rural NSW 3rd Wednesday of the Month - February See http://wawcanberra.com
    2. 2. Government Web Analytics • Many were on urchin in 2012 D.Of Education Now on Google Analytics KPI: Primary Purpose by Task Completion Rate. Content distribution in each section and % of Visits to each section. # Downloads
    3. 3. Non Profits in Canberra & Rural NSW • www. Mens centre .org.au • www. Advocacy for inclusion .org/ • Memberships & Donations • Downloads&Widgets – (how to get here, add to calendar) • Newsletters and Content Push
    4. 4. Private Enterprise ACT founded •www. Canberra airport .com.au - GA •Kingsley's Chicken - GA •Supabarn Supermarkets not GA ?? •Australian Ethical Investment - GA
    5. 5. Vendors • ACT Specific Vendors – Adobe.com SiteCatalyst • Australia Wide Vendors – comScore Digital Analytix – Bango – mobile web analytics – Clicktale – Quantcast – Yahoo! – Piwik
    6. 6. Digital Agency • Voodoocreative.com.au • Stamfordinteractive.com.au
    7. 7. Customers • Government – Federal – State • Non-Profit – Relationships Australia • Shopping – Coles – Target • Universities – UC – ANU • Sport – Canberra Stadium
    8. 8. Universities • University of Canberra – Uses Google Analytics – The Reporting and Analysis Team – Data Analytics and Business Intelligence course • Australian National University – uses Google Analytics, AWStats – Marketing Analytics – Consumer Behaviour and Analysis Course – Student research opportunities • Research network predictive analytics Plus • Canberra Institute of Technology – Uses Google Analytics – Analytics and Measurement Tools Course
    9. 9. ACT and Regional NSW Data • Australian Bureau of Statistics • http://data.gov.au/ (csv datasets) – 127 organisations – ABC – ACT Emergency Services Agency. - csv’s • www.govhack.org/dataact-open-data-in-the-act/ • http://www.bom.gov.au • http://data.nsw.gov.au/data/lv/organization/commonwealth- datasets/climate/data-services/
    10. 10. Typical Jobs • Search Engine Optimisation Experts • PPC Experts • Marketing Managers • Agency Based Search Engine Marketers • In-house Search Marketers • Brand Managers • Online Media Planners • Paid Search Advertising Planners & Buyers • Organic Search Optimisation Specialists • Web Technology Professionals • Webmasters • Web Designers
    11. 11. • Twitter #wawcanberra • Give a Talk: – http://wawcanberra.com/give-a-talk/ • Sponsor Us: – http://wawcanberra.com/sponsor-us/

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