1. By Beth Hirschhorn

2.  Marketing executive Beth Hirschhorn applies real-
world experience gained while working for Kaplan
Inc., MetLife, and JP Morgan Chase to her teaching
assignments. Specifically, Beth Hirschhorn teaches
courses in services marketing and has served as an
adjunct professor at the Peter J. Tobin College of
Business at St. John’s University. St. John’s University
recently hosted a conference to examine trends in
marketing strategy for the 21st century.
The conference brought together researchers,
industry professionals, and university faculty to
discuss the effects of digital technologies on
marketing theory and practice.

3.  During the conference, attendees had opportunities
to gain insight into the ways consumer behavior is
changing. Today’s digitally savvy consumers have
high expectations for instantaneous communication
and transactions, which means companies must
accelerate their efforts to keep up with customer
demands.
The recent conference is just one example of how St.
John’s University fosters strong understanding of
business practice in its students. The school’s
curriculum encourages students to develop cross-
functional knowledge of business disciplines and to
cultivate a global perspective.