This document discusses best practices for social media use within organizations. It recommends assessing corporate culture to understand collaboration, priorities, and management support. Effective social media practices include understanding the brand promise, monitoring conversations, and adapting strategies. Organizations should plan for engagement, encourage knowledge sharing between departments, and develop social media policies. Overall, the key is moving beyond one-way communication to build relationships through agile, two-way conversations.

1. Social Media from the
Presented by: Beth Harte, theharteofmarketing.com
InsideOut
The International Association of Business Communicators (IABC) Philadelphia 2011
Image source: http://www.flickr.com/photos/storrao/4341506317

2. Image Source: www.noupe.com

3. Message
pushing
doesn’t
work.
With
anyone.

4. “ The consumer
[or customer]
has gained control
of the marketplace… ”
-Don Schultz,
Father of IMC
Image Source: epicpm.org

5. “Because they don't care
about the customer. I AM
at this minute in crisis…”
-Cisco Hate / Amplicate
Image Source: http://www.flickr.com/photos/johnjoh/448665548/

6. “OK Company.
Questionable
management.”
-Glassdoor.com
Image Source: trinitybiztax.com

7. There
is no
social
media
magic. Image Source: doriuri.wordpress.com

8. There are,
however,
tools.

9. But… there
needs to be
willingness
& motivation.
Image Source: whatsmyhealth.blogspot.com

10. And, of course, hard work.
Image Source: ethony.blogspot.com

11. Know this. What
works for them, won’t
work for you. Image Source: menscience.com

12. Corporate
Culture
Assessment

13. What’s the internal
chemistry like?
:Image source: 0253millere.wordpress.com

14. Is there
rivalry?
Image Source: femalefan.com

15. Or rapport?

16. Are
customers
the #1
priority?

17. Or, is your
own
agenda?
Image Source: upi.com

18. Who
controls the
Image source: http://cookieroa-18.blogspot.com/
budget?

19. What’s
the
political
scene?

20. Are employees
social
outside of
work?

21. What about
internally?
Image Source: armyrecognition.com

22. What’s the level of
collaboration?

23. Are you a social
organization?
Image Source: www.mspmentor.net

24. Or not?
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25. Is there management
support?
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26. How well do you
understand your
customers?

27. What’s
the level
of risk?

28. Bridging Internal
Departments
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29. Break the mold.
Image source: wiredmusiccollective.com

30. Orchestrate coordination
for fast response.
Image source: ozarts.com.au

31. Shared goals require
cooperation.
Image source: slowmuse.wordpress.com

32. Give clout to
bridge
Image Source: art4linux.org
builders.

33. Enable
employees’
capability.
Image Source: buffalocomputerconsulting.com

34. Make connection
a priority.

35. Effective Social Media
Practices
Image Source: publicdomainpictures.net

36. Understand the brand
promise.
Image source: newmoonoldmagick.com

37. Plan for
risk to
pay off.
Image Source: addictionjournal.net

38. Monitor,
Listen &
Learn.
Do not Judge.
Image Source: www.textually.org

39. Collect data.
Understand
sentiment.
Recognize
shifts.
Image Source: resourceactionprograms.org

40. Analyze and
adjust
accordingly.
Image Source: minnesotainvestmentrealestate.com

41. Build relationships with
Legal, IT, HR and any
other gate keepers.
Image Source: ulccaselaw.com

42. Support and
encourage
collaboration
& knowledge
transfer.
Image Source: soton.ac.uk

43. Prepare for
two-way
conversation.
Image Source: http://www.journeyunitedmethodist.com

44. Implement tools.
• Forums • Podcasts
• Blogs • Videos
• Collaboration & • Wikis
Microblogging • IM, Chat, etc.
(Yammer) (Skype)
Image Source: brandeo.com

45. Get your hands dirty. Image Source: samscotti.blogspot.com

46. Negative
comments
are a gift.
Image Source: healthbloghelper.com

47. Real-time engagement
is essential. Image Source: http://free-extras.com/images/clock-507.htm

48. Always be prepared.

49. Agile Communications

50. When
you spray
and pray…
Image Source: chelseanovak.files.wordpress.com

51. People
disconnect.
Image source: http://rlv.zcache.com

52. When you get outside
your organization…

53. You’ll see
your brand
in a new
perspective.
Image Source: http://www.secretstoultimateliving.com/

54. Adaptation
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is key.

55. Recognize &
seize opportunity.
Image source: stoelrivesworldofemployment.com

56. Have a plan.

57. Be flexible.
Image source: zastavki.com

58. Develop a
Image source: business-ethics.com
policy.

59. Mashable’s 10 Must-Haves
for Your Social Media Policy:
1. Introduce the purpose of social media
2. Be responsible for what you write
3. Be authentic
4. Consider your audience
5. Exercise good judgment
6. Understand the concept of community
7. Respect copyrights and fair use
8. Remember to protect confidential & proprietary info
9. Bring value
10. Productivity matters Image source: fanpop.com // Information Source: http://mashable.com/2009/06/02/social-media-policy-musts/

60. Let’s chat!
Image source: venturebeat.com

62. Thank You!
Where to find me:
Twitter:
 @bethharte
 #IMCchat (Wednesdays 8pm)
Facebook:
 www.facebook.com/bethharte
LinkedIn:
 www.linkedin.com/in/bethharte
Blogging:
 www.theharteofmarketing.com