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Five Dangerous Ideas For Designers

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There are truths about how the world works that creatives don’t like to talk about. We get angry and frustrated when we’re not granted the power we think we deserve, but there are often good reasons the world works ‘against us.’ This talk takes these ideas head on, from how power truly works, to our unavoidable dependence on salesmanship skills, so we can convert them from frustrations into practical behaviors for empowerment and achieving our dreams at work.

Published in: Design, Technology
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Five Dangerous Ideas For Designers

  1. 1. Five Dangerous Ideas @berkun scottberkun.com info@scottberkun.com
  2. 2. 1. Everyone is a designer
  3. 3. Thoughtless Acts?, By Jane Fulton Suri
  4. 4. “Rats. My client thinks he is a designer. “ He is a designer, just an extremely bad one.
  5. 5. Designers are ambassadors for good ideas Good designers are the only mentors for bad designers
  6. 6. 2. You have no power
  7. 7. What decisions are completely yours? Artist / Designer / Advisor / Lackey
  8. 8. `
  9. 9. If you have little territory, fortifying it buys you nothing
  10. 10. Whoever uses the most jargon has the least confidence in their ideas
  11. 11. Power can be: A. Granted B. Earned C. Claimed
  12. 12. 3. The generalists are in charge
  13. 13. If there are more than 5 people in the room, you have less power than you think
  14. 14. In room power vs. Out of room power
  15. 15. What is the culture’s appetite for change? - Margaret Stewart, YouTube
  16. 16. Ownership Accountability Involvement How much of yourself will you put behind your own ideas?
  17. 17. 4. We work in sales (regardless of your job title)
  18. 18. Everyone has to pitch ideas
  19. 19. Surprise: these are sales tasks •  Prototyping •  Pitching •  Evangelizing •  Going to meetings run by someone else •  Asking for resources •  Giving presentations •  Growing influence
  20. 20. “Talk to people you don’t like” - Samantha Starmer, REI Secret: we got into tech, so we can work with software, instead of all the people we don’t like
  21. 21. If people think you are smart and useful your job title is irrelevant
  22. 22. If people think you are dumb and useless your job title is irrelevant
  23. 23. 5. Creativity is Risk
  24. 24. Institute of Contemporary Art, Boston
  25. 25. Who will: -  Ask the tough question -  Do the extra work -  Be willing to fail, and learn -  Put their reputation on the line -  Commit to a big crazy idea
  26. 26. Photo Credits •  Stove: http://fightclubmpm17.wordpress.com/thoughtless-acts-stephanie/ •  Various, Thoughtless Acts?, Jane Fulton Suri •  Sales : http://en.wikipedia.org/wiki/File:Salesman_-beach_-_bikini- _sun-27Dec2008.jpg •  Maginot Line: http://en.wikipedia.org/wiki/Maginot_Line •  Masada night - http://www.flickr.com/photos/18129976@N08/4530206067/ •  Bunker: http://www.bunkertours.co.uk/metrich/block_1.JPG •  Masada above - http://www.bible-architecture.info/Masada.htm •  Masada map - http://www.bible-architecture.info/Masada.htm •  museum 1 - http://www.flickr.com/photos/wsifrancis/3256582969/ •  Museum 2 - http://www.baunetz.de/talk/crystal/gallerie.php? group=22&lang=en&temp=crystal&id=9 •  Museum - http://architecturerevived.blogspot.com/2008/11/institute-of- contemporary-art-ica.html
  27. 27. Thank you. Five Dangerous Ideas @berkun scottberkun.com info@scottberkun.com •  Everyone is a designer •  You have (no) power •  Generalists are in charge •  You are a salesperson •  Creativity is risk
  28. 28. Photo Credits •  Wrong way: http://www.flickr.com/photos/nadav/108792921 •  Stove: http://fightclubmpm17.wordpress.com/thoughtless-acts-stephanie/ •  Various, Thoughtless Acts?, Jane Fulton Suri •  Sales : http://en.wikipedia.org/wiki/File:Salesman_-beach_-_bikini- _sun-27Dec2008.jpg •  Maginot Line: http://en.wikipedia.org/wiki/Maginot_Line •  SPL 4th floor: http://www.flickr.com/photos/devos/96388620/ •  SPL Escalator, http://www.flickr.com/photos/stephenhill/113977751/ •  Jargon List: Blue Flavor •  Bunker: http://www.bunkertours.co.uk/metrich/block_1.JPG

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