4. Definition
“Interactive marketing is the ability to address the customer,
remember what the customer says and address the
customer again in a way that illustrates that we remember
what the customer has told us”
John Deighton
Marketing has moved from a business transaction
to a conversation with the consumer. He is
empowered, entrusted, and recruited to aid in the
strategy. We want to meet their need and to have a
feedback of their consumption experience
5. Media Average consumers’ time
Challenges spent per day
Online 4:13
. A marketing facilitated by internet, thought the
TV & possibility to collect information online.
video 3:17
Music & Radio 1:26
Mobile phone needs to use new technologies in order to grow
A company 1:18
and be successful. Internet provides marketers and
Landline phone 0:36
consumers with opportunities for much greater interaction
Gaming individualization.
and 0:36
Reading 0:24
Source: Yankee Group
7. Search
Content Engine
marketing Marketing
Integrated Display
campaigns Advertising
Interactive
Marketing
Mobile
marketing Community
marketing
Social Media Online
Marketing promotion
8. Trends & Future
Interactive marketing spend in the US went up from $18.4
billion in 2007 to $61.3 billion in 2012.
Top 2 industries: Travel and Hospitality
Considering the top areas of marketing, the future on
interactive marketing will be focus on social, mobile and
real time web.
Word-of-mouth have became the most efficient tools to
advertise your company.
14. Social Media Marketing :
Social Media Advertising
Social Media Participation :
Blogging, social networking, media sharing, WIKIs,
virtual worlds.
Social Media Campaigns:
Sponsored virtual gift, contests.
Social Media Apps
15. Mobile Marketing :
-Messaging
-Mobile Web Content
-Downloadable Content
-Mobile Application
-Mobile Hotspots
