1. WORKING TITLE/ UNIVERSAL WARP (TIE) 20TH CENTURY FOX (Avatar) RANDOM/AUDIENCE
(BTR)
Greenlit the film – why? This is Enganld released un Warp X Huge conglomerate – BIG BUDGET! Editing made easier due to
Package – working relationship with director Package – working relationship with director stereoscopic 3D technology (fusion camera DT
Budget – getting finance from Universal Harder to get finance – funding from EM system)
Location challenge – finding the boat – Media Photo real CGI (first to use it) – revolutionary
logistics of filming on a boat – the weather Location/ mise-en-scene – limited by budget new technology – can do things that
e.g. cars bought on Ebay prosthetics can’t
Sticking to a budget – need to more so than Concept in the 1990s - Had to wait for the
major – due to funding limitations technology to be developed – project
This is England shot on 16mm – to get the originally shelved as the technology didn’t
look of an 80’s film – BUT Warp films tend to exist – SEE PRESS KIT FOR MORE!
use digital cameras (Warp X – important!) Head rig, Virtual camera (amazing!)
PRODUCTION
Warp X films only made in film in exceptional
circumstances
Warp X make digital films with budgets
between £400,000 and 800,000 for
theatrical distribution in the UK and
internationally (Don’t make films for than
this!)
Warp X do not make character based
drama or ultra-cheap versions of
mainstream Hollywood studio films.
Warp X set up to exclusively manage and
co-produce films for the Low Budget
Feature Scheme tendered by UK Film
Council and Film4
All Warp X films need to be British
qualifying films
Warp X films need to be English language

2. Use of soundtrack – horizontal intergration Films distributed by Optimum Releasing Release date pushed back due to the With the advent of YouTube,
Discussing Universal and WT relationship – Official Website – what interactive elements technology and it being the first time being distribution was democratized
major distributor = more cinema screens does it have used to the average Joe,
and more DVD sales Warp'sdistribution arm will focus on previewed extended scenes at key domestic estimated that digital
In the US distributed by Focus Features independent cult and classic films and will and international exhibitor gatherings (before distribution will cost only about
(subsidiary of Universal) –why? spawn an online distribution site it was complete) 10 percent of 35mm distribution
Trailers Warp Film Store is an eCommerce more than 100 different delivery versions To print an 80-minute feature
TV spots mothership that can be used by Warp Films Fox spent about $350 million distributing and film can cost US$1500 to
Posters – several versions – why? and independent film companies for the sale marketing the film, in addition to production $2500
iPhone app of digital content (films for download), costs Mobile marketing big thing
Youtube merchandise and DVDs. Making use of vertical integration
Free previews Delay on digital distribution via Netflix to allow
for more profit through DVD sales
Interactive trailer (first of it’s kind) – web
DISTRIBUTION/ MARKETING
based marketing
Official Website – web-based marketing
15min teaser footage played in cinemas
(Avatar Day)
Mattel is launching a toy line ahead of the film
release. Each figure in the range will come
with a 3D tag that can be scanned by a
webcam and take the viewer to special
“locked” content online through a technology
called “augmented reality”.
Computer games
Using Twitter
LG – Synergy - a smartphone handset that
features a detachable mobile projector
Avatar has its own Facebook, MySpace, and
Twitter, pages
Posters
Live streaming of premier
According to Sysomos, a social media
analytics firm, "Avatar" was the most talked
about film on Twitter in January 2010. Some
of those tweets resulted from a "Tweet to
Listen" promo that required fans to send a
message on Twitter in order to listen to music
from the film
Coke – Synergy - Coke Zero produced
custom cans

3. Concurrently with the film's nationwide 3D films received well by
release in conventional theatres, Avatar: An audience box office figure are
IMAX 3D, the Imax film version was made up encouraging – can’t get the
of 82 different reels. experience anywhere else
more than 100 different delivery versions You can’t pirate a 3D film
Shown in 2D, 3D and IMAX non-digitised version of 3D
cinema, which famously
withered after a brief heyday
in the early 50s
EXHIBITION/ CONSUMPTION
CGI and the arrival of digital
projectors has allowed the
creation of better-looking,
more reliable 3D production.
Assuming that 3D is not a
passing fad, this inevitably
spells trouble for cash-
strapped independent picture
houses who may not have the
funds to upgrade their
equipment, and now look
likely to lose yet further
ground to the mainstream
distributors on both sides of
the Atlantic.
The problem with streaming is
you need millions of views for
what’s essentially a niche
product…what streaming can
do, however, is provide the
visibility and platform to lead
to transaction-based sales
EXCHANGE