q

2. Masthead
The masthead is in the largest typography
on the page. The box is bright red and the
letter ‘Q’ is white to stand out. It is placed
in the top left third of the cover. Its in the
top left hand side so it’s the first thing you
see when your eye scans the over. This is
typical of a magazine’s masthead – to be
large and at the top.
Puff
The puff denoting a band’s logo tells
the reader they will be heavily
featured in this magazine. This draws
in fans with the distinctive, classic
logo. It’s placed in an unmissable spot.
Strapline
Links to the puff and is brief and readable.
Exclamation mark on this, and the phrases ‘at
last!’ ‘the truth!’ etc all create an idea of a
magazine which prides itself on exciting, fresh
content that is fun to read and fun to have
written.
Coverline
In a black outlined white box, the
red and black lettering stands out
while fitting in with the house
colours. The artist’s name is in a
larger font so it’s easy to read. It
matches the one of the right had
side, both are in the centre third.
Main Coverline
The serif font is white and matches the
masthead, establishing a house style,
and the description below it, linking it to
the article.
Buzzword
‘exclusive!’ tell you that this magazine is
good enough to have the best details
and interviews with the best bands, this
draws in a readership. It shows the
magazine is proud of their content.
Bottom strips
The top one of these is printed over the
image, while the lower one is in a
separate white box. They both boast
artists and bands included in the
magazine, the top with more detail.
‘+27’ is in larger letters to show quantity
and quality of the issue.
Buzzwords
Words like ‘special’ ‘new’ and ‘unseen’ add to
the aforementioned atmosphere of excitement
and would definitely appeal to fans of The Jam.
Main image
Is the same band as the main coverline.
They’re a contemporary well known
band, with two members famed for
successful other projects. They have a
wide range of fans, a variety of ages and
interests. The outfits of the band again
compliment the house style. All four
members are facing the camera and
making eye contact. This is important for
conecting with the reader.
Barcode
The barcode on this issue is here, on the
side out of the way. It blends in with the
white background and in red writing it
says the date, Sept 2015, and in black
the price.
Feature image
The primarily black, white and cream image is subtly
coloured and fits in with house colours. It’s
surrounded by the buzzwords.
Pull quote
The quote is noticeable as soon as
artist’s name has caught your eye. This
will attract fans of Taylor, and capture
their interest. It tells you the feature is
an interview, and the ellipses make it
sound exciting
Feature
Introduction
The short description of the main
feature includes a set of three, and
a rhetorical question. Short snappy
sentences are easy to read in no
time at all.
The cover image loosely follows rule of thirds as
the eyelines of the men are nearly central, and
the main coverline is slightly below where it
would normally go. Two coverlines are in generic
places, down the left and right hand sides, while
others are across the top and bottom, presented
as strips. The red white and black house colour is
clearly shown by being used throughout.

3. Masthead
The masthead is in it’s classic house
colours, and ‘contents’ is in the same
text box. It doesn’t take up too much
room but is visible.
Pictures
The pictures on this page
are cropped from their
backgrounds, and are
close to their respective
page numbers and article
titles.
Article Titles
They are in large font so
are easily readable when
skimming over the page.
They’re loosely in
columns, and follow rule
of thirds.
Article numbers
They’re all in white font,
with coloured bubbles
around them. They
stand out on the page
and are easy to
reference when looking
at a picture and wanting
to read the article.
Main Picture
The picture references the
puff from the cover. It’s the
largest picture on the
contents page, and has the
description and number
right by it.
Review Section
This section takes up the whole
of the right hand third section.
It features live shows and new
and reissued records. It’s
readers must have an active
interest in spending money on
live music and physical copies
of music.
Audience
The target audience of this
magazine is fairly hard to pin
down. With a range of artists,
from Taylor Swift to the Jam to
Dave Grohl, the magazine covers
a variety of genres, pop to classic
rock to alternative, and more. The
reader they attract is somebody
with disposable income who has
a passion for music, discovering
new music and listening to a
variety of it. The reader would be
interested in buying music,
possibly in forms such as vinyl
and going to gigs. They’d most
likely be male, and over 25.
Artists such as The Jam, Led Zep
and Lionel Richie appeal to an
older audience, who perhaps
grew up with music like this. I’d
say the ethnicity of the target
audience would be mostly white,
of a B or C1/C2.
Rule of thirds
On the left hand page, the rule of thirds is followed slightly, with two columns, but
with some overlap creating a third. Vertically, it ties in with it still. On the right hand
page, the writing is separated into just two columns. This looks neat still, as there are
three features so the vertical rule of thirds is followed.

4. Slug
The slug in the center of
the page at the top
denotes that this feature
is a Q excusive interview.
The inhouse style will be
on the pages of every Q
interview.
Title
The typography takes up just over
half of the page, black bold font
makes it unmissable. Yellow
underlines are placed so that they
cross through the lettering. The
colouring ensures the page isn't
black and white, which could look
dull.
Credits
The photographer for the
interview is credited in a small
‘puff’ shaped logo. It’s in the
central horizontal third, not
hidden away. Q looks respectable
for proudly giving credit where it is
due.
Introduction
The font is very bold, but evenly
spaced for easy skim reading. It
gives a brief summary of what’s
been going on with the band,
for readers unfamiliar to the
Libertines. Names are coloured
in green capitals to stand out.
Main image
Three of the four members of
The Libertines are facing toward
the camera, looking fairly relaxed
and amused. Doherty is facing
just away from the camera,
making the shot look casual,
rather than overly prepped. The
red of Gary Powell’s shirt
matches the Q logo, as does
Doherty’s tie. Carl Barat’s shirt is
yellow, and so explains why the
underlining of the title is yellow.
In total, there are only about 5
different colours. This make the
double page spread not seem too
busy. The band are posed in such
a manner that they seem close as
friends, and fun individuals. The
exclusivity of the interview is
clear as the picture is credited to
Q’s own photographer.
Caption
‘What became of the likely
lads?’ reads the caption,
with the member’s names.
It credits where the picture
was taken. It’s positioned I
the top right hand corer
against a plain background.

5. Dropcap
The coloured
dropcap livens up a
half page full of
black text.
Columns
Two columns mean
that it’s small text
doesn’t look too
fussy and little.
Caption
The picture’s caption
denotes when and
where the picture was
taken, with subtle
placement.
Page number
‘32’ is in bold font, beside the
trademark red Q and the date. This
footnote is on every page without an
image or colour in that place.
Image
There are two images on this double page spread; the first of which is near central,
and takes up almost all the vertical thirds. It shows the band during a rehearsal,
with Barat and Doherty both playing guitar and singing. The casual surrounding fits
with The Libertines’ young, fun, unorganised image. The second image is in the
terminal area, and is a picture of the whole band. It looks like it could be an
outtake, as Gary is in a funny pose, while the others laugh. It looks like a positive,
amusing atmosphere – where once the band struggled.
Pug
The same pug as
on the last d p
spread is on this
page too, showing
it’s a continuation
of the article.
Pull Quote
In bold lettering, with the same underlining as the title,
the pull quote gives an insight as to the topic of the
interview and the characters of the members. ‘…there’s
still some anguish and violence going on’ adds interest
as it’s a contrast to how the pictures portray this band.

6. Images
The majority of the rest of the feature
is pictures of the band in various
locations, Pattaya, doing shows, with
fans, and in studio. These give an
insight into the band’s diary over the
course of making a new album and
reinventing themselves. The images
are all professionally taken, the quality
of this creates a beautifully made
feature article. The montage of
pictures on the top page look busy
which is a change from the gentler lay
out of the other pages.
Colour
The colours black, white, red
and yellow are predominant
here. This makes the entire
article look tidy, and the bright
colours look positive.
Captions
Captions include quotes from
members, credits, dates and
locations. They’re either yellow or
white.
Dropcaps
Dropcaps are also a sign of
continuity throughout this article.
Again, they emphasize the start of
a new paragraph and separate the
text.
Extras
On the last page of the article,
there’s a pull quote in large yellow
font across the top.
The photographer who shot them
in Thailand discusses her
experience. This is written in a
yellow text box with a feature
photo in it.
There’s an analysis of their
upcoming album in a yellow strip.
It talks about each song on the
record, the track numbers in black
circles.