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Magazine analysis

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Magazine analysis

  1. 1. Magazine Analysis India-Rain Harrison
  2. 2. Q readers stats  ABC1 profile: 71.8%  Median age: 34  In employment: 74 % These figures clearly state that Q’s main readers are of a higher class society that are mostly all in employment. It is obvious that this magazine has older readers as well as younger as the median age is older than most magazines.
  3. 3. Masthead: The masthead in this publication is in the top, left corner in a white bold font, completed with a red background so the audience knows straight away what the magazine is called. You can see that the magazine has no specific gender reader as the colours don’t specify men or women readers. Over the top left corner of the masthead is a bold yellow rectangle complete with a little more information on the magazine. ‘Supersonic CD ‘90s lost classics’ can be read within the yellow box, which is printed in black and red. These are the magazines main specific colours, however they stand out the most against the magazine because of the yellow background. Main image: The main imagine of tis publication is out stretched to cover most of the magazine front. This is so the magazine can target a specific audience e.g. 90s music fans to buy and read the magazine. It is placed in the centre of the magazine covering the top, middle and bottom third as well as the left, middle and right third. The image consists of mainly bright colours, making the cover stand out over any other. These images obviously have to appeal to a lot of Q’s main audience or else they wouldn’t buy this specific issue. There is no specific music type within this issue of Q as the main article title clearly states ‘100 Greatest albums of the ‘90s’ meaning any genre of music lover can buy this magazine as it will most likely included their favourite tracks. Lead article: The leading articles of the publication are placed in the right third of the magazine, the part of the magazine that doesn’t necessarily catch the readers eyes as they wonder past. The title of the leading article are in a bold font, having the names of the people who are going to be mentioned in front of white backdrop. Main article: The main magazine article is again centred in the middle third of the magazine. The main article title is written in a bold font that follows the main colour regime of the magazine which doesn’t necessarily stand out against the rest of the magazine as the specific colours used are red, white and black. However, it is noticeable because of the white background printed in the centre third of the magazine. Bottom lines: The bottom line information is usually just any added information that the magazine holds inside. In this issue, the bottom line is in a bold red and black font, over a grey background to make it stand out so the information is readable. Header: The header for this magazine is to give out any extra information about what the magazine is about, i.e. for this magazine it is showing all the different people that are going to be featured within.
  4. 4. Layout: The layout of these content pages looks like a messy sort of style, like the style back in the ‘90s. Q writers have probably tried to make the magazine look like it would if it were back in the ‘90s. Like the cover of the magazine, the magazine name ‘Q’ is printed on the top left third of the article, accompanied by the month and year of the issue and what the page is i.e. the content page. The main title of the magazine is issued right in the centre of the left page. In big, white, bold writing with a red background, making it stand out against any other content used. Colour scheme: The colours within these pages have stuck to the magazine’s main colour schemes, red, white and black. However there are other colours used such as, green, pink, blue, orange, yellow, grey etc. Images: The images within this article are scattered around the page, giving the reader an overview of a lot of the content they are going to be seeing within this magazine. All the images used within this article are ‘90s stars that ‘90s music fans will recognise. All the images are in colour, each standing out in their own right. Content: The content of these pages have been laid out in the traditional top, middle, bottom thirds and left, middle, right thirds. Under/ next to each picture is a little bit of text briefly explaining that the article is going to withhold. There are little bubbles next to each description showing the page number in which the articles have been written in. The artists names are printed in a clear bold font, a little information about them written underneath in a much smaller font. You can see that a review for an artist is printed on the very bottom third of the right page, however it does stand out most against anything else on the page side. The lead singer is printed on the left third of the page, which is what will catch the audiences eye. Obviously, the author of this review wants people to see their opinion and wants to try and gain any feedback from the targeted audience.
  5. 5. Content: The content within this DPS is all about the band ‘Savages’. The content is split up into columns, the start being very obviously because of the over eccentric ‘Y’ that is in a bold font, with a red background making it obvious to the reader where that part of the article starts. It is also placed on the left third of the magazine, which is the area of the magazine that the audience first look at. Image: There are a total of six images used in this article, the one that stands out the most obviously being the band ‘Savages’. It is placed in the very centre of the magazine, in the top and middle sections. There are limited colours used in the main bands image, those mainly seen are black, white and a blue guitar which is placed on the left. Because of the gutter, the drummer has been almost cut out of the image, meaning it could have been placed a little more to one side so you could see the full images of the band. To the right of second page there are images of up and coming acts, this is so readers can identify who the writer is talking about and if they’ve never heard of the band before, they can see the type of style they have. Colour scheme: The colours used are the main house colours, red, white and black. There is a big bold yellow background over the band name ‘Savages’ so it stands out and the audience knows who the band is straight away because of the bold colour. Layout: The layout of this DPS is almost basic, excluding some of the extra content. There is a red box placed right in the middle of the middle and right third, the colour of it standing out against anything else. The title of the article ‘Into The Wild’ is in a big, black bold font, making it look more like the bands name, because of the way it is placed, which is why the publishers highlighted the band name savages in the paragraph below. There is a wire that looks like it plugs into a guitar to connect it to an amp, showing that the music is loud. In the bottom left corner, on the right hand side page, there is a speech that has been blown up to a bigger font, showing that the piece of information is a section of the article has been taken out and blown up for the audience to see better and read the article through in order to see what ‘Jehnny Beth’ is talking about. Like I the previous contents page, the magazine name ‘Q’ has been placed in the top left corner on the left hand page, reminding the audience of the magazine of what they are reading. Within the same box, there is a text reading ‘The Month In Music’ which is showing the audience what it is that the magazine is talking about within the article or even the whole magazine.
  6. 6. NME reader stats  Male: 74%  Female: 26%  Median age: 23  Students: 42%  ABC1: 68%  Circulation: 33,875  Readership: 325,000  ABC1 unique users: 5,342,246 The figures shown above prove that NME is a young person magazine, specifically published for people of student age. However, students are the less percentage readers considering the average age in which people read this magazine. The main readers are male, and most are in well paid employment. Less than 34,000 people buy this magazine, however 325,000 people actually read this publication.
  7. 7. Masthead: The masthead for this magazine cover it placed in the top left third of the magazine. Written in small is the full date in which this issue of ‘NME’ was published to indicate to the audience how old/ new this magazine may be. Like ‘Q’, this masthead is red and white, the main writing in a bold, white font complete with a bright red background. Layouts: The layout of the issue is very typical with the left, centre and right third as well as a top, middle and bottom third. The main article and masthead are printed in the left third, covering the top to bottom thirds going down. This is a very obvious way of splitting up a magazine as publishers have the magazines masthead on the left hand side which is the area in which the public look first when purchasing any product. The main article is placed underneath the masthead as the audience of this magazine will tend to read down the page. However, in some cases the lead article has been strategically placed with the image of Liam Gallagher as the audience might tent to read across in this context. Lead article: The lead article of this publication is placed in the top right third of the publication. It is apparent that Liam Gallagher has been photo shopped into the image as it is unlikely he was there on the photo shoot of ‘Julian Casablanca and The Voidz’. It is written “’Liam sing with the who’ and ‘Andy Bell on Beady eye’s split’” this signifies that Liam Gallagher is the main topic in which this magazine will be talking about, along side with a journalists findings on his most recent band splitting up. Main image: The main image for this publication takes up the whole cover of the magazine. You can see the main lead singer ‘Julian Casablancas’ is has been shot in a medium long shot leaving the rest of his band ‘The Voids’ in the background in a long shot. It is obvious ‘Julian Casablancas’ is counted as more famous than the rest of the band he has been placed in because of the way the picture has been taken. The image has a dark, grungy colouring, showing the rock and roll side of the band. As well as the colouring, the clothes they’re wearing are dark and grungy again showing the rockiness of the band. Main article: As seen in the middle of the left and centre third, the main article title is made apparent by having the text in a big, black, bold font with a white backdrop signifying the band’s name. there are numerous text boxes a like to the main headline so it isn’t 100% apparent what could actually be this magazines leading article. However, the band and singers names being printed in front of ‘Julian Casablancas’ signifies who this band is. Bottom lines: Within the bottom line of this publication is the price and date in which the magazine was published and the barcode, that being used for scanning the magazine when someone comes to purchase it.
  8. 8. Image: The image with this contents page isn’t necessarily taking up the entire page, unlike most other music magazines that are published. The image has very minimal, dull colours that don’t tie in with the home colours of this publication. The image its self is small I size, an exact square colour. However it does tie in well with the typical three column layout of the magazine. It is obvious the content written underneath the picture is the name of the artist, including a page number in which his article will be written in and a little information about what the article will include. Content: The content within this contents page is purely on bands and music. It includes reviews of gigs some of the publishers must have gone to or even members of the public have gone to and sent in their opinions into the magazine. They also include posters in this issue of ‘NME’, it is stated under the posters title which band the posters are of and when, where and who they were taken by. On the right third of this contents page is a section labelled ‘band list’ which contain numbers besides each band/ artist. The numbers beside each name could indicate the page numbers in you which you as a reader can find each of these artists and read about the article that has bee written about them. Next to each title in either section of the page are numbers which indicate the page number in which these articles can be found. They are to help a person locate a particular article they are interested in quickly without having to go through he entire magazine. Layout: The three column layout is very obvious in this publication. The left, top side of this content page actually stating ‘Inside NME’. Underneath the title repeating the date in which this magazine was published. The word inside has been underlined as well as being printed in a bold font giving the audience an indication of what this page contains. In a white, bold font is the word ‘Regulars’ with a red background. Underneath are what is presumed to be what the audience most expect from this magazine, which is why they’re labelled regulars. The middle third of this publication is what else the magazine features, as said at the top of the column. This column includes the image which is placed in the very centre of the entire page, it being the only image on the page. On the right third of this contents page is a long list of what is labelled to be band names. There is no indication of what this list is used for within the magazine, whether that be what bands they include in this months issue or what are the top trending bands of this month. Colour scheme: The colours on this page are the house colours of the whole magazine, red, white and black which seem to be the most common colours used in magazines today.
  9. 9. Image: There are few images used in this double page spread. There are 3 main images that take up a lot of room on both pages and 7 smaller ones that are used on the bottom third of both pages. The images look fairly dull because of the little colour in the shots. The main image that attracts the audiences eye is the image that takes up a lot of the middle section of the DPS. It is obvious that the person in each of these images is in fact what the article is about. The images placed along the bottom thirds of the two pages is a reflection of this artists year alone. Each image has a description beside it explaining where the image has come from along with a backstory behind it. The image in the top right corner on the second page has a little text from the interview slightly over the top of the image itself. The image in the top left corner is a slightly brighter image with a medium longshot of the artist so the reader knows who the article is about as it isn’t apparent in any other section of the DPS. Content: It is obvious that the content in this DPS is from a recent interview with this artist. Each description at the bottom of the page has a photo to go with it, to give the audience a sense of what this artist was doing throughout the year. Within the article, artist has obviously been questioned about his success within the year and the author of the article has put the questions asked into paragraphs and sentences to give the article a different approach than most question and answer articles. Layout: It is apparent where the beginning of this article is as the ‘S’ in the middle of the left page is large and bold, signifying where the audience should be starting this article from. The layout is a typical three separate columns, however some of the text from each column over takes an image which gives the article a bit of an ‘edgy’ style. There are apparent headers within the article, those being a in slightly bigger word size and bold font. As mentioned in the image section of this analysis, the images at the bottom of the pages have been placed by text in order to give the audience an insight into this artists year, with a brief description on what is happening to the artist within each photo. Colour scheme: The colours used in this article are the basic black and white, however the colour used in the background of the picture descriptions at the bottom of the page is filled in blue, making those images stand out against most other content within both full pages. The top right picture is almost black and white because of the photo editing that must’ve taken place after the picture as taken. The picture in the middle is the brightest out of all three because of the skyline an the sea being different shades of blue and the natural light.
  10. 10. MOJO reader stats  Circulation: 91,678  Readership: 218,000  ABC1 profile: 66%  Mean age: 37 With MOJO the target audience is obviously music lovers, with just over half all have decently paid jobs. With the mean age being under 40, it is obvious that this magazine isn’t appealing to a younger audience. MOJO’s readership is about two thirds more that the circulation, showing that the audience that does buy this magazine passes round between friends, giving the magazine a lot of publicity despite selling less than 100,000 copies per month.
  11. 11. Masthead: The masthead within this magazine takes up the whole top third of the magazine. Although the main image takes over the ‘O’ of the masthead, it is still obvious to what the magazine is called because of the circular shape of the mans head. The words ‘music magazine’ is imprinted in red, italic writing, making it stand out against the black because of the such bold colour. Above the masthead in the left hand corner, where the masthead is usually placed, is a ‘FREE CD!’ sign, written in black and red, complete with a yellow filler, making it really stand out to the reader, which then will make them see what the actually magazine masthead is. Lead article: Within this publication, there are multiple leading articles rather than just one. The leading article on the left side of the page is in a very light grey, almost white font which doesn’t really go with the white background of the front cover. However, the red writing with the yellow background does make the text stand out more against the others because of the positioning of the text and subtitle. The articles on the right side of the page are again in a bold colour and font, however they don’t stand out as much as the one on the left because the main image almost overruns them. Main article: The main article of this publication is to do with Elvis. The title of it is in a bold red font, the style in which the way the writing has been positioned is going down the page rather than across, like most other publications do. This style of editing will make the audience see the text better because of the colour and positioning so it makes the magazine a little different from the others which will make the audience more interested in it. Main image: The main image within this publication takes up the whole front cover of the magazine. It is one of the only images used on the front cover, as well as being very plain to the eye because of the white backdrop. The colours used in the main image are very limited, the publishers only using different shades of blue, black and the red which is the colour of the guitar. The reason the guitar could be such a bold colour is because of the magazine wanting the music aspects of the publication to stand out over anything else within the magazine. Bottom lines: The bottom line of this publication only includes the barcode and a little text about loosing the free cd included within the magazine itself. Layouts: The layout of this magazine is of similar to any other; the three column structure. The main image mainly takes up the middle third of the magazine, it is a full length shot of the artist. The main headlines are placed in the left third of the magazine, which is the section the reader reads first when they first purchase the magazine. On the right third is a little more information about what can be found within the magazine, as well as what page the content is going to be on.
  12. 12. Images: The images used for this contents page are all very vibrant colours and almost animated. The image used in the top third of the page isn’t vibrant, however the filter used makes the image stand out because it is almost unrealistic. The image below, slightly to the left is a cartoon image of an album cover of the band ‘King Gizzard’. The image itself has a lot of colours within it making it stand out as well as the fact that it is a cartoon. Below that image is another album cover by ‘SUN RA’. This one again is animated with vibrant colours, however the shapes within the cover are very abstract, especially with the God-like image in the bottom right corner of the album. To the right of those two album covers is an image of a drummer with red and white backdrop almost like he is in a circus tent. The image is a low angle shot so the audience can visualise themselves being at the gig he is performing in. the image below that is a half animated half real image. The image itself looks as if the picture was taken however the photographer put an animated filter onto it to make the Content: The content in which this magazine publishes is mainly music i.e. new albums and gigs. The content on the left side of the page that is printed on the right side contains information about what is usually in the magazine and what is going on right now within the music industry. The text written on the bottom third of the magazine, next to the images of the 3 men, is a little information about each one and what to expect from them within the magazine. On the right page the content there is to do with the artist who takes up the whole page himself and what pages to find him on. Layout: The layout in which this magazine is set is a very commonly used one with the three columns splitting up the magazine page, however with the most important information placed on the right third rather than the left which is mainly images of bands albums; those are on the left page. On the right page it is structured in the common way, the most information being placed on the left third, the image of the artist placed on the right. Colour scheme: The colour scheme used for this publication is very limited however there are a lot of colours used within images. The colour scheme within the contents page doesn’t match the colour scheme on the front cover of the magazine. image a little darker and more dull, maybe to match the album/song if it were a cover for something. The three individual images that are placed on the bottom third of the publication are positioned next to their own names and a little information about them that you can find somewhere within the magazine. The black and white image on the opposite page is a full length image of the artist Lou Reed with a little speech box on the bottom left as to what he ahs said and what the writer will be talking about within the magazine.
  13. 13. Images: The images used on this DPS are all very dark and a bit grungy, which matches the two artists. The top image has been taken within a pub to show an almost connection to their audience as them still being a normal band that enjoy going out on a night. The middle image on the second page is of a medium close-up of the two artists standing outside on the street with the street sign within the shot, this shows the artist as almost normal. The final image on the bottom corner of the magazine is of a high angle shot of the artists looking like they’re just having a chat. The colours aren’t very bold and bright but again, that shows the grunginess of the artists. Content: The content within this magazine DPS is obviously an interview about the band that is visible in the images. It is obvious that thy wanted a relaxed interview and photo shoot situation to make themselves and the reader feel more at home. Also make the audience feel like they know the band personally because they are sitting in a public pub having a pint like normal people. Colour scheme: The colours used within this DPS fit in with the magazine because they are all dark and not very many are used within the pages, however it ties in well with the artists the DPS is reporting about because of their image. The left third of the top page is black, which makes the white and red text stand out more against any other, however the red does blend into the black text box a little so it is hard to make out what the author has written. Layout: The bottom page article on the left, both paragraphs are evenly structured with as pull out circle in the middle of the text highlighting a particular section of that section of the article itself. The image underneath must tie in somehow to the text that is directly above, same as the paragraphs, pull out and image to the right. The paragraphs are evenly structured and easy to read as well as having the question headings in a bold font so it is easier for the audience to identify the difference between a question and its answer. On the right hand side, it is similar to the left. The picture on the top must tie in with the text, as well as the oval shaped text that is a pull out of text that is within the paragraphs. The text within the oval must be relevant text to either the magazine or the most interesting to the article.

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