Presentation: Digital Financial Wellness: The Future of Money
Presented by: Mohamed Khalil, Head of Product, Data & Marketing, Moven
Mobile technology coupled with data and behavioral sciences now allow for highly personalized, real time interactions that alter consumer behaviors. This talk will examine how the retail financial services model must adapt to survive this digital disruption.
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12. There’s Almost Always an App for That
When was the last time you couldn’t…
…find your way?
…plan your day?
…get the best price?
…find the best product?
…etc.
13. But What about Banking?
Almost every bank app today is…
…a digital version of a paper statement
…unable to give you meaningful insights
…focused on selling more banking services
When it comes to innovation, banks have
often resisted changes that benefit consumers
• Overdraft Fee Reforms
• Same Day ACH
• Student Loan Refinancing
What is the behavior change we’re trying to drive?
14. "Apple will sell a few to its fans, but the iPhone
won't make a long-term mark on the [financial]
industry."
Bloomberg, January 14, 2007
This is how the industry thinks about disruptions
17. ELIMINATING FRICTION
In a perfect world you would
• buy everything at a discount
• without a physical wallet/purse (Apple Pay)
• and without having to check out
The goal is to make spending invisible
with little thought to the consequences.
18. No one. Ever.
“I really wish it were easier
for me to spend my money.”
23. So What is the real Need?
Tough financial times for Millennials in the US
Average debt $45,000
Avg. credit cards 3
Unemployment 12.4%
Live with their parents 24%
Don’t pay bills on time 42%
No cash savings 70%
24. Can it work the other way?
Financial apps can be built to make saving,
not just spending, easier.
25. Transform the retail banking
account into a primary financial
app
Cost-effective business
model focusing on financial
wellness
3-5x interactions a day with
higher engagement than any
other basic banking product
✓
✓
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Reinventing Personal Banking
26. 1 2 3
Download the app,
use debit card or
contactless sticker
Get instant feedback
with every purchase
Track spending
across all accounts
Send money easily
with social integration
4
The Phone as Your Account
27. The New Way of Getting Around
Context:
Where Am I
Control:
What Can I Do
Advice:
What Should I Do
Action
How do I do It
28. The New Way of Getting Around
Context:
Where Am I
Control:
What Can I Do
Advice:
What Should I Do
Action
How do I do It