Presentation: The Power of Celebrity and Partnerships, Your Brand and Your Online Audience Presented by: Jennifer Smith, Director, Communications and Marketing, AriZona Iced Tea Since joining AriZona Beverages last year, we have successfully launched three new beverages to market without ever advertising. How did we do that? By tapping into the power of our celebrity partners, our strategic brand partners and our online fans, who have become Ambassadors for our brand.