2. Who?Younger teenagers interested in their money
What? Allowing earlyteens to keeptrack of their personal savings
When and where? Wherever and wheneveryou need it!
Why? Many teenagers want to know howmuch money they have
BackgroundSituation
4. You don’t know how much money you
have so cannot plan spending money on
gifts or enjoy a day out shopping.
Problem
5. Our team,Teen Bank, are developing a mobile app to helpyoung
teenagersto keep track of theirmoney in a fun,encouraging and easy to
use way.
MiniElevator Pitch
6. Niamh Ritchie
The stressed student
“I wanttoplanmy spending”
Keygoals:
To keeptrackof money
Planpurchases
Nottorunoutof money
AboutNiamh:
• A studentattheMaryErskineSchool
• LivesinBlackhallwithparentsandtwinbrother
• Swimsalldayeverydaysohasverylittlefreetime
• Strugglestokeeptrackofmoney
• Neverknows howmuch moneyshehas
• Wantstoknowwhatsheisspendinghermoneyon
• Wantstoplan hersaving
• Needshelpplanningher Christmaspresents
• Asa busy,stressedteenager,I wanttobeable to
keeptrackof mymoneysothatI knowhowmuch I
haveandhowmuch Ican affordtospend.
Emma Wilson
The diligentstudentwithahectic sporting life
“How much money do Ihave?”
Keygoals
To knowhowmuch money she has
To knowwhatshe has saved and whatshe has spent
To dothis quickly andeasily
AboutEmma:
• InS3atBearsdenAcademy
• LivesinBearsden,in Glasgow
• Leadsaverybusylifesoanyfreetimeisvaluable
• Neverhas anyidea howmuch money she owns
• Likesmeetingup withfriendsonfreeweekendsandgoingshopping
• Wantstobe able toplansavingandspending
• Wantstokeepclosertabsonhow muchmoneyshehas
• Likesthingstobequick andeasytouse
• “Asa teenagerwithmountinghomeworkpressuresandmanysporting
commitments,I wanttoknowhowmuch moneyIhavesoI canhavestressfree,
enjoyableshoppingtrips.”
User Profile Examples
7. Key insightstatements
Ourkey insight statements ourtaken from some ofouruserprofiles wecreated:
• “I want toplan my spending”
• “I want to know howmuch money I have”
• “I want to bemore aware of my spending habits”
8. What’s Already Out There?
• Teen Bank is similar to one of the winning apps
last year, “Social Bank”, however this app
focusses on sharing your saving achievements
with family and friends whereas our app simply
informs the user of their balance and allows them
to think ahead about what they can spend when.
We were not aware of this app until a couple of
weeks ago and have tried to adjust our app to
differentiate it.
• Banking apps for young people are very popular
now as RBS have recently released an app for
children to encourage them with their save.
However, our app is not linked to a bank it is
more for pocket money or other small incomes.
11. Shows your current
balance
Link toAccounts Page
Link toEdit Balance
Page Link toWish List Page
Home
Page
Provides linksto
other pages
Settings
Link toSettings Page
12. Returnto Home Page
Shows money saved
or lost over thelast
month – also updates
automatically
Shows money
receivedover thelast
month – entered by
user
Shows money spent
over the last month –
entered by user
Accounts
Page
Shows overview of
what the user has
spent and received
13. Edit
Balance
Page
User can enter any
money received or
that they have
spent
Button that money
spent can be entered
into
Button that money
receivedcan be
entered into
Returnto Home Page
14. Shows items user is
saving up for
Button which
newly desired
items can be
entered into
Returnto Home Page
Wish List
Page
Page where user
can see their target
items
16. • Our product is very feasible as all the information on the app is
entered by the user
• This means we do not require permission from any other sites
to use their data
• Technically it is also very feasible but we have not been able to
successfully finish creating our app using the software
accessible to us
Feasibility
17. • All customers pay a small fee (50p)
• Wedid a survey and found many teenagers would bewilling to pay for ourapp
• Wefeel businesses or organisations would beunwilling to fund ourapp to start
with as they would have no guarantee of customers
• But if our app is a success we would approach organisations to ask for sponsorship
oradvertising deals
Business Model
18. Marketing Strategy
Core marketing activities:
• Facebook and other social media campaigns –reach largeaudiences for
free!
• email schools and ask them to encourage theirpupils to use it –also free
and informs the target marketof what is available to them
• Wordofmouth
• As you can probably see,ourmarketing campaign focussing on cost free
advertising but if we wereto start making a profit we could increase our
customer numbers by paying for advertising in higher profile places (like on
otherpopular apps)
19. Flexibility
Teen Bank is very flexible in a number of ways:
• Many features could be added to it: calendar (to
warn of upcoming birthdays, anniversaries etc.),
links to product websites, maps (to find nearest
store)
• It could work with a variety of business models:
although we have not managed to contact them, as
it is an educational app, government or schools
may be willing to fund the app
• We are very willing to adapt and change our app if
we could get customer feedback
20. Thank you for taking the time to
consider our app and read our
presentation.
Hannah, Grace, Katie and Anna
