Help my Web Ads Suck

301 views

Published on

A Workshop we held at Goole discussing Web Advertising

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
301
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Help my Web Ads Suck

  1. 1. How web advertising works and why it could be a lifeline against the recession!
  2. 2. <ul><li>Quick Introductions </li></ul><ul><li>Mwr = Most Wanted Response </li></ul><ul><li>Red, Amber, Green - It’s All About Traffic </li></ul><ul><li>SEO to SES In One Easy Step </li></ul><ul><li>Google </li></ul><ul><li>Wizard of Oz - Behind The Scenes </li></ul><ul><li>Outwitting Your Competitors </li></ul><ul><li>What Next? </li></ul>
  3. 4. <ul><li>The Most Important Decision you will make </li></ul><ul><li>Should be used on every page of your site </li></ul><ul><li>Your audience needs to know what to do next </li></ul><ul><li>Nothing is idiot-proof. They are always creating a better idiot! </li></ul>
  4. 5. <ul><li>More traffic = more opportunities to sell </li></ul>
  5. 6. <ul><li>Search Engine Optimisation </li></ul><ul><li>Search Engine Success </li></ul><ul><li>The difference? </li></ul>
  6. 7. <ul><li>90% of all online searches.. Free Service </li></ul><ul><li>Their ONLY income is from... ADS# </li></ul><ul><li>Google Network </li></ul><ul><li>Blogs </li></ul><ul><li>What About Everyone Else? </li></ul>
  7. 8. <ul><li>Headlines </li></ul><ul><li>Landing Pages </li></ul><ul><li>Conversions – knowing your numbers </li></ul><ul><li>Testing </li></ul>
  8. 9. <ul><li>Multiple Ads </li></ul><ul><li>Text versus Banners </li></ul><ul><li>Pay only for visitors </li></ul><ul><li>Pay only for sales </li></ul><ul><li>“ In and Out” </li></ul><ul><li>Adsense ! </li></ul>
  9. 10. <ul><li>Join Google Adwords </li></ul><ul><li>Research Key Words & Key Phrases </li></ul><ul><li>Improve Landing Pages </li></ul>

×